About Promasidor
Promasidor is a company based in Sandton (South Africa) founded in 1979 by Robert Rose.. Promasidor has raised $532 million across 3 funding rounds from investors including International Finance Corporation, The Bank of Industry and Ajinomoto. Promasidor operates in a competitive market with competitors including Danone, Hain Celestial, RJ Corp, Pioneer Foods and Bounty Brands, among others.
- Headquarter Sandton, South Africa
- Founders Robert Rose
- Stage Unicorn
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$532 M (USD)
in 3 rounds
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Latest Funding Round
$15.45 M (USD), Debt – Conventional
Jul 29, 2018
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Investors
International Finance Corporation
& 2 more
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Employee Count
Employee Count
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Funding Insights of Promasidor
Promasidor has successfully raised a total of $532M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $15.45 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $15.4M
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First Round
First Round
(27 Sep 2016)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2018 | Amount | Debt – Conventional - Promasidor | Valuation |
investors |
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| Nov, 2016 | Amount | Series C - Promasidor | Valuation | Ajinomoto |
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| Sep, 2016 | Amount | Debt – Conventional - Promasidor | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Promasidor
Promasidor has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include International Finance Corporation, The Bank of Industry and Ajinomoto. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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IFC is focused on private sector development in emerging markets.
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Founded Year | Domain | Location | |
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Business loans are provided to support industrial development in Nigeria.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Promasidor
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Promasidor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Promasidor Comparisons
Competitors of Promasidor
Promasidor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, Hain Celestial, RJ Corp, Pioneer Foods and Bounty Brands, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Health-focused dairy and plant-based food products are offered.
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| domain | founded_year | HQ Location |
Hain Celestial is focused on better-for-you food and personal care products.
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| domain | founded_year | HQ Location |
Food and beverage products are branded, with diverse sectors engaged.
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| domain | founded_year | HQ Location |
Multicategory food and beverage company
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| domain | founded_year | HQ Location |
Multi-category food and consumer goods holding company
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Promasidor
Frequently Asked Questions about Promasidor
When was Promasidor founded?
Promasidor was founded in 1979 and raised its 1st funding round 37 years after it was founded.
Where is Promasidor located?
Promasidor is headquartered in Sandton, South Africa. It is registered at Sandton, Gauteng, South Africa.
Who is the current CEO of Promasidor?
Olivier Thiry is the current CEO of Promasidor.
Is Promasidor a funded company?
Promasidor is a funded company, having raised a total of $532M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $25M, raised on Sep 27, 2016.
What does Promasidor do?
The company was founded in 1979 and operates within the food and beverage sector. Dairy products, beverages, cereals, and related items are manufactured under brands such as Cowbell, Loya, and Miksi. Operations are focused on production and sales, with the majority of products distributed in South Africa from the headquarters in Sandton.
Who are the top competitors of Promasidor?
Promasidor's top competitors include RJ Corp, Danone and Hain Celestial.
Who are Promasidor's investors?
Promasidor has 3 investors. Key investors include International Finance Corporation, The Bank of Industry, and Ajinomoto.
What is Promasidor's valuation?
The valuation of Promasidor is $1.6B as of Nov 2016.
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