About Promasidor
Promasidor is a company based in Sandton (South Africa) founded in 1979 by Robert Rose. Promasidor has raised $532 million across 3 funding rounds from investors including International Finance Corporation, The Bank of Industry and Ajinomoto. Promasidor operates in a competitive market with competitors including Danone, Hain Celestial, RJ Corp, Pioneer Foods and Bounty Brands, among others.
- Headquarter Sandton, South Africa
- Founders Robert Rose
- Stage Unicorn
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Sectors
Consumer
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Email
Locked
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$532 M (USD)
in 3 rounds
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Latest Funding Round
$15.45 M (USD), Debt – Conventional
Jul 29, 2018
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Investors
International Finance Corporation
& 2 more
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Employee Count
Not available
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People of Promasidor
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Funding Insights of Promasidor
Promasidor has successfully raised a total of $532M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $15.45 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Promasidor
Promasidor has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include International Finance Corporation, The Bank of Industry and Ajinomoto.
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IFC is focused on private sector development in emerging markets.
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Business loans are provided to support industrial development in Nigeria.
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Investor details for Promasidor
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Investments & Acquisitions by Promasidor
Investment portfolio details for Promasidor
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Financial Statements - Promasidor
Detailed financials for Promasidor
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Promasidor Comparisons
Peer comparison for Promasidor
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Competitors of Promasidor
Promasidor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, Hain Celestial, RJ Corp, Pioneer Foods and Bounty Brands, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Health-focused dairy and plant-based food products are offered.
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Hain Celestial is focused on better-for-you food and personal care products.
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Food and beverage products are branded, with diverse sectors engaged.
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Multicategory food and beverage company
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Multi-category food and consumer goods holding company
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Detailed competitors of Promasidor
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Latest news on Promasidor
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Frequently Asked Questions about Promasidor
Promasidor was founded in 1979 and raised its 1st funding round 37 years after it was founded.
Promasidor is headquartered in Sandton, South Africa. It is registered at Sandton, Gauteng, South Africa.
Olivier Thiry is the current CEO of Promasidor.
Promasidor is a funded company, having raised a total of $532M across 3 funding rounds to date.
The company was founded in 1979 and operates within the food and beverage sector. Dairy products, beverages, cereals, and related items are manufactured under brands such as Cowbell, Loya, and Miksi. Operations are focused on production and sales, with the majority of products distributed in South Africa from the headquarters in Sandton.
Promasidor's top competitors include RJ Corp, Danone and Hain Celestial.
Promasidor has 3 investors. Key investors include International Finance Corporation, The Bank of Industry, and Ajinomoto.
The valuation of Promasidor is $1.6B as of Nov 2016.