About PROPER
PROPER is a Consumer company based in London (United Kingdom) founded in 2015. Snacks are produced by PROPER with natural ingredients. It operates on a Direct-to-Consumer (D2C) model. PROPER has raised $9.17 million across 2 funding rounds from investors including European Union, Piper and JamJar Investments. The company has 4 employees. Its website proper.co.uk draws about 11 thousand monthly visits. PROPER offers products and services including PROPERCORN and PROPERCHIPS. Its focus areas include Consumer Goods, Food and Beverage and Snacks. Its legal entity is CATAPULT ENTERPRISES LTD. Its competitors include PERKIER, Walkers and Joe & Seph's; 1 of its 3 listed competitors has raised funding.
Company details
Snacks are manufactured by PROPER, focusing on popcorn and chips. The company operates in the food and beverage sector, offering products like PROPERCORN and PROPERCHIPS. Emphasis is placed on natural ingredients and sustainability, with no palm oil used. Solutions are provided for health-conscious consumers seeking light, satisfying snacks. The company is recognized as the first B Corp certified snack company in the UK.
- Headquarters London, United Kingdom
- Employees 4
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website proper.co.uk
- Social X Facebook Instagram
- Legal Name Catapult Enterprises Ltd
- Date of Incorporation 27 Oct, 2009
- Jurisdiction NUNEATON, ENGLAND
- Total Equity Funding$9.17M (USD)
in 2 rounds
- Latest Funding Round$60.58K (USD), Grant
May 2020
- InvestorsEuropean Union
& 2 more
- Employee Count4
Products & Services of PROPER
PROPER offers a comprehensive portfolio of products and services, including PROPERCORN and PROPERCHIPS.
Popcorn snacks are made with natural ingredients only.
Chips are crafted using 100% natural seasonings always.
Funding Insights of PROPER
PROPER has successfully raised a total of $9.17M across 2 strategic funding rounds. The most recent funding activity was a Grant round of $60.58 thousand completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.17M
- Total Rounds 2
- Last Round Grant — $60,577
- First Round $9.17M
(Aug 2016)
- Investors Count 3
All 2 funding rounds of PROPER with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $60,577 | Grant | – | – | |
| Aug 2016 | $9.17M | Series A | – | Piper, JamJar Investments | – |
3 investors in total: 3 institutional.
Investors in PROPER
PROPER has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Piper and JamJar Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Piper is engaged in building and investing in brand legends. | piper.co.uk | London, United Kingdom | ||
Early-stage tech startups are funded by this venture capital firm. | jamjarinvestments.com | London, United Kingdom | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for PROPER
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PROPER
1 people are tracked at PROPER (1 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Ketan Halai | Chief Financial Officer | Leadership |
Complete people profiles for PROPER
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PROPER
3 dated milestones of PROPER across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PROPER is founded.
- Funding First funding round of $9.2M.
- Funding Latest funding round, Grant, of $61K.
Competitors of PROPER
PROPER has 3 listed competitors in our database, 1 of them funded. They include PERKIER, Walkers and Joe & Seph's.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| perkier.co.uk | 2013 | Slough, United Kingdom | $1.67M | 6 | Multi-category savory snacks are produced and distributed in the UK. | |
| walkers.co.uk | 1948 | Leicester, United Kingdom | Multi-category savory snacks are branded and distributed by Walkers. | |||
| joeandsephs.com | 2010 | London, United Kingdom | 65 | Gourmet popcorn is handcrafted with natural ingredients and unique flavors. |
Detailed competitors of PROPER
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PROPER
The website of PROPER (proper.co.uk) receives about 11.2K visits a month.
- Monthly visits11.2K
▲ 42.8% vs previous month
Websites whose visitors overlap most with PROPER. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snackfully.co.uk | 100% | View details | |||
| foodanddrinktechnology.com | 82% | #1,261,538 | View details | ||
| talkingretail.com | 82% | #556,109 | View details | ||
| just-food.com | 82% | #376,070 | View details | ||
conveniencestore.co.uk | conveniencestore.co.uk | 55% | #889,873 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for PROPER
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Proper
Complete news archive for PROPER
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Frequently Asked Questions about PROPER
PROPER was founded in 2015 and raised its 1st funding round 1 year after it was founded.
PROPER is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
PROPER is a funded company, having raised a total of $9.17M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9.17M, raised on Aug 2016.
PROPER has 4 employees.
Snacks are manufactured by PROPER, focusing on popcorn and chips. The company operates in the food and beverage sector, offering products like PROPERCORN and PROPERCHIPS. Emphasis is placed on natural ingredients and sustainability, with no palm oil used. Solutions are provided for health-conscious consumers seeking light, satisfying snacks. The company is recognized as the first B Corp certified snack company in the UK.
PROPER's top competitors include Walkers, PERKIER and Joe & Seph's.
PROPER offers PROPERCORN and PROPERCHIPS.
PROPER has 3 investors. Key investors include European Union, Piper, and JamJar Investments.
PROPER operates through Catapult Enterprises Ltd.