About Proquo AI
Proquo AI is a Technology company based in London (United Kingdom) founded in 2012 by Nadim Sadek, and was acquired by Grafton Capital in August 2022. Brand management software. Proquo AI has raised $6.92 million across 1 funding round from investors including Dynata, Mother and Grafton Capital. Its chief executive, as recorded, is Nadim Sadek. Its website proquoai.com draws about 89 thousand monthly visits. Proquo AI offers products and services including Traction Platform, Insights Engine, and ProQuo. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its legal entity is PROQUO AI LIMITED.
Company details
Proquo AI was founded in 2012 in London, United Kingdom. Software for brand management is developed and provided, encompassing reputation monitoring, predictive analytics, and consumer intelligence tools. Services support marketing campaign optimization, reputation building, and strategy development through AI guidance. Operations focus on the software sector, serving businesses in brand and marketing intelligence from a UK base.
- Headquarters London, United Kingdom
- Founders Nadim Sadek
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Emailβ’β’β’β’β’β’β’β’
- Website proquoai.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Grafton Capital (Aug 2022)
- Legal Name Proquo Ai Limited
- Date of Incorporation 30 Apr, 2015
- Jurisdiction MANCHESTER
- Total Equity Funding$6.92M (USD)
in 1 rounds
- Latest Funding Round$6.92M (USD), Series A
Feb 2021
- InvestorsDynata
& 2 more
- Acquired byGrafton Capital
(Aug 2022)
Products & Services of Proquo AI
Proquo AI offers a comprehensive portfolio of products and services, including Traction Platform, Insights Engine, and ProQuo.
Real-time dashboard for monitoring marketing performance and consumer sentiment.
Tool for analyzing brand equity and driving commercial decisions quickly.
Platform for testing assets and linking sentiment to sales outcomes.
Apps and channels of Proquo AI
its YouTube channel ProQuo AI has 141 subscribers and 28 videos.
Videos from Proquo AI
The most watched videos on Proquo AI's YouTube channel, ProQuo AI (141 subscribers). Click a video to play it here.
More on ProQuo AI.
Funding Insights of Proquo AI
Proquo AI has successfully raised a total of $6.92M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.92 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.92M
- Total Rounds 1
- Last Round Series A β $6.92M
- First Round $6.92M
(Feb 2021)
- Investors Count 2
All 1 funding rounds of Proquo AI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $6.92M | Series A | β | Motherfamily, Dynata | β |
3 investors in total: 3 institutional.
Investors in Proquo AI
Proquo AI has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Dynata, Mother and Grafton Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC & PE firm focused on technology companies | graftoncapital.com | London, United Kingdom | ||
Mother is recognized as an independent creative company focused on advertising. | motherfamily.com | London, United Kingdom | ||
Marketing survey tools are supplied to businesses for data-driven decisions. | 1940 | dynata.com | Shelton, United States |
Investor details for Proquo AI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Proquo AI
21 people are tracked at Proquo AI (11 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Nadim Sadek | Founder & CEO | Leadership |
Steven van Niekerk | CTO | Leadership |
John Curran | Global Senior Sales Director | Leadership |
Tyson McKeown | COO | Leadership |
Carl Sandrock | Head of Data Science | Leadership |
Sherissa Naicker | Head of Human Sciences | Leadership |
John Miller | Head of Finance | Leadership |
Annie Henderson | Head of Customer Experience | Leadership |
Dallas Goldswain | Head Of Engineering | Leadership |
Byron Cowley | Director Of Information Technology | Leadership |
Danielle Wiseman | Head Of Brand Partners | Leadership |
Jaco Stroebel | Computational Scientist | Team |
Tshidi Lehata | Senior Python Engineer | Team |
Stephane Kalonji | Finance Manager | Team |
Pierre Nayituriki | Senior Python Engineer | Team |
Orrin Gradwell | QA Engineer | Team |
Randy Coburn | DevOps Engineer | Team |
Rudi Steenberg | Senior Software Developer | Team |
Kieran Larkin | Senior Research Manager | Team |
Josh K. | Brand Expert | Team |
1 more people are available in the full profile.
Complete people profiles for Proquo AI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Proquo AI
3 dated milestones of Proquo AI across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Proquo AI is founded.
- Funding First funding round of $6.9M.
- Exit Acquired by Grafton Capital.
Web traffic of Proquo AI
The website of Proquo AI (proquoai.com) receives about 89.4K visits a month and ranks #538,173 among all websites worldwide, #4,242 in Business Services.
- Monthly visits89.4K
▲ 52.1% vs previous month
- Unique visitors29.5K
per month
- Global rank#538,173
among all websites
- Category rank#4,242
Business and Consumer Services · Business Services
- Bounce rate25%
- Pages per visit2.4
- Average visit29 sec
- DevicesDesktop 35% Β· Mobile 65%
Websites whose visitors overlap most with Proquo AI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
spectrumsurveys.com | spectrumsurveys.com | 100% | #25,024 | β | |
rdsecured.com | rdsecured.com | 100% | #42,218 | β | |
| opinionetwork.com | 86% | #64,724 | View details | ||
samplicio.us | samplicio.us | 84% | #3,693 | β | |
beasurveytaker.com | beasurveytaker.com | 84% | #27,043 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 12 similar websites and full traffic analytics for Proquo AI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Proquo Ai
Complete news archive for Proquo AI
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Proquo AI
Proquo AI was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Proquo AI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Nadim Sadek is the CEO of Proquo AI, as recorded in our data. They have also founded this company.
Proquo AI is a funded company, having raised a total of $6.92M across 1 funding round to date. The company's 1st funding round was a Series A of $6.92M, raised on Feb 2021.
Proquo AI was founded in 2012 in London, United Kingdom. Software for brand management is developed and provided, encompassing reputation monitoring, predictive analytics, and consumer intelligence tools. Services support marketing campaign optimization, reputation building, and strategy development through AI guidance. Operations focus on the software sector, serving businesses in brand and marketing intelligence from a UK base.
Proquo AI offers Traction Platform, Insights Engine, and ProQuo.
Proquo AI has 3 investors. Key investors include Dynata, Mother, and Grafton Capital.
Proquo AI operates through Proquo Ai Limited.
Yes. Proquo AI was acquired by Grafton Capital in August 2022.

