About Publift
Publift is a Media & Entertainment company based in Surry Hills (Australia) founded in 2015 by Colm Dolan, and was acquired by Carsales in April 2023. A cloud-based sell-side platform for programmatic advertising is offered. Its chief executive, as recorded, is Colm Dolan. Its website publift.com draws about 195 thousand monthly visits. Publift offers products and services including Fuse, Managed with Fuse, and Fuse Enterprise. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is PUBLIFT PTY LTD.
Company details
Publift provides a cloud-based sell-side platform. The user only has to create and submit content. The platform provides a programmatic advertising solution. The platform enables publishers to increase advertising revenue and advertising quality. The platform provides the best price for the advertising inventory through the header bidding and exchange bidding. The platform also provides ad layout and optimization. Their clients include companies like Weatherzone, ReadersDigest, CoreLogic, and several others.
Products & Services of Publift
Publift offers a comprehensive portfolio of products and services, including Fuse, Managed with Fuse, and Fuse Enterprise.
AI-powered tool for optimizing publisher ad strategies and revenue.
Managed offering that handles ad optimization for websites.
Platform integrating adtech products for large-scale publishers.
Apps and channels of Publift
its YouTube channel Publift has 2.33K subscribers and 30 videos.
Videos from Publift
The most watched videos on Publift's YouTube channel, Publift (2.33K subscribers). Click a video to play it here.
More on Publift.
Investors in Publift
Publift has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Carsales.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online listing platform for used cars | 1998 | carsales.com.au | Melbourne, Australia |
Investor details for Publift
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People of Publift
6 people are tracked at Publift (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Colm Dolan | Co-Founder & CEO | Leadership |
David Bickell | Head Of Operations | Leadership |
Ericson Tulda | Data Analyst | Team |
Nick Dunlop | Regional Lead | Team |
Denis Sylvester | Onboarding Manager | Team |
Shanie Castro | Onboarding Specialist | Team |
Complete people profiles for Publift
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Timeline of Publift
2 dated milestones of Publift across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Publift is founded.
- Exit Acquired by Carsales.
Web traffic of Publift
The website of Publift (publift.com) receives about 195.3K visits a month and ranks #255,238 among all websites worldwide, #7,186 in Online Marketing.
- Monthly visits195.3K
▲ 10.7% vs previous month
- Unique visitors74.3K
per month
- Global rank#255,238
among all websites
- Category rank#7,186
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit1.9
- Average visit33 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Publift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| monetizemore.com | 100% | 115.4K | #380,204 | View details | |
| snigel.com | 94% | 31.7K | #1,815,380 | View details | |
| clearcode.cc | 80% | 22.1K | #1,152,559 | View details | |
| wpadvancedads.com | 79% | 79K | #467,399 | View details | |
| adexchanger.com | 79% | 210K | #245,743 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Publift
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Related news about Publift
Complete news archive for Publift
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Frequently Asked Questions about Publift
Publift was founded in 2015.
Publift is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.
Colm Dolan is the CEO of Publift, as recorded in our data. They have also founded this company.
Publift provides a cloud-based sell-side platform. The user only has to create and submit content. The platform provides a programmatic advertising solution. The platform enables publishers to increase advertising revenue and advertising quality. The platform provides the best price for the advertising inventory through the header bidding and exchange bidding. The platform also provides ad layout and optimization. Their clients include companies like Weatherzone, ReadersDigest, CoreLogic, and several others.
Publift offers Fuse, Managed with Fuse, and Fuse Enterprise.
Publift has 1 investor. Key investors include Carsales.
Publift operates through Publift Pty Ltd.
Yes. Publift was acquired by Carsales in April 2023.
The website of Publift receives about 195 thousand visits a month and ranks #255,238 among all websites worldwide.