About Publift
Publift is a company based in Surry Hills (Australia) founded in 2015 by Colm Dolan was acquired by Carsales in April 2023.. Publift offers products and services including Fuse, Managed with Fuse, and Fuse Enterprise. Publift operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Surry Hills, Australia
- Founders Colm Dolan
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
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Social
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- Legal Name Publift Pty Ltd
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Products & Services of Publift
Publift offers a comprehensive portfolio of products and services, including Fuse, Managed with Fuse, and Fuse Enterprise. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-powered tool for optimizing publisher ad strategies and revenue.
Managed offering that handles ad optimization for websites.
Platform integrating adtech products for large-scale publishers.
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Funding Insights of Publift
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Publift
Publift has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Carsales. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Online listing platform for used cars
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Publift
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Publift
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Publift Comparisons
Competitors of Publift
Publift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Programmatic advertising technology platform is provided for online trading.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Omnichannel demand side platform is provided for campaign optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Publift
When was Publift founded?
Publift was founded in 2015.
Where is Publift located?
Publift is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.
Who is the current CEO of Publift?
Colm Dolan is the current CEO of Publift. They have also founded this company.
What does Publift do?
Publift provides a cloud-based sell-side platform. The user only has to create and submit content. The platform provides a programmatic advertising solution. The platform enables publishers to increase advertising revenue and advertising quality. The platform provides the best price for the advertising inventory through the header bidding and exchange bidding. The platform also provides ad layout and optimization. Their clients include companies like Weatherzone, ReadersDigest, CoreLogic, and several others.
Who are the top competitors of Publift?
Publift's top competitors include The Trade Desk, Beeswax and Viant.
What products or services does Publift offer?
Publift offers Fuse, Managed with Fuse, and Fuse Enterprise.
Who are Publift's investors?
Publift has 1 investor. Key investors include Carsales.
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