Publift

Surry Hills, Australia Founded: 2015 • Age: 11 yrs Acquired By Carsales
A cloud-based sell-side platform for programmatic advertising is offered.
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About Publift

Publift is a company based in Surry Hills (Australia) founded in 2015 by Colm Dolan was acquired by Carsales in April 2023.. Publift offers products and services including Fuse, Managed with Fuse, and Fuse Enterprise. Publift operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.

  • Headquarter Surry Hills, Australia
  • Founders Colm Dolan
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Publift Pty Ltd
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Carsales

    (Apr 03, 2023)

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Products & Services of Publift

Publift offers a comprehensive portfolio of products and services, including Fuse, Managed with Fuse, and Fuse Enterprise. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI-powered tool for optimizing publisher ad strategies and revenue.

Managed offering that handles ad optimization for websites.

Platform integrating adtech products for large-scale publishers.

People of Publift
Headcount 50-200
Employee Profiles 6
Employee Profiles
People
David Bickell
Head Of Operations
People
Ericson Tulda
Data Analyst
People
Nick Dunlop
Regional Lead
People
Colm Dolan
Founder

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Funding Insights of Publift

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Publift

Publift has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Carsales. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Online listing platform for used cars
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Publift

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Publift

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Publift Comparisons

Employees
+
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Competitors of Publift

Publift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
DSP software is provided for ad campaign execution across channels.
domain founded_year HQ Location
Programmatic advertising technology platform is provided for online trading.
domain founded_year HQ Location
Custom bidding technology is provided for ad auction buyers.
domain founded_year HQ Location
AI-driven data intelligence is provided for marketing solutions.
domain founded_year HQ Location
Performance marketing solutions are provided for publishers and advertisers.
domain founded_year HQ Location
Omnichannel demand side platform is provided for campaign optimization.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Publift

Frequently Asked Questions about Publift

When was Publift founded?

Publift was founded in 2015.

Where is Publift located?

Publift is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.

Who is the current CEO of Publift?

Colm Dolan is the current CEO of Publift. They have also founded this company.

What does Publift do?

Publift provides a cloud-based sell-side platform. The user only has to create and submit content. The platform provides a programmatic advertising solution. The platform enables publishers to increase advertising revenue and advertising quality. The platform provides the best price for the advertising inventory through the header bidding and exchange bidding. The platform also provides ad layout and optimization. Their clients include companies like Weatherzone, ReadersDigest, CoreLogic, and several others.

Who are the top competitors of Publift?

Publift's top competitors include The Trade Desk, Beeswax and Viant.

What products or services does Publift offer?

Publift offers Fuse, Managed with Fuse, and Fuse Enterprise.

Who are Publift's investors?

Publift has 1 investor. Key investors include Carsales.

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