Snigel

Dublin, Ireland Founded: 2012 • Age: 14 yrs
SSP software is provided for publishers ad revenue optimization.

About Snigel

Snigel is a company based in Dublin (Ireland) founded in 2012 by Christopher Krischnig and Peter Gallagher. Snigel offers products and services including AdEngine, AdStream, AdVantage, and AdConsent. Snigel operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.

  • Headquarter Dublin, Ireland
  • Founders Christopher Krischnig, Peter Gallagher
  • Sectors
    Media & Entertainment
  • Website category Business and Consumer Services · Online Marketing
  • Website snigel.com
  • Social LinkedIn X Facebook
Key Metrics

Products & Services of Snigel

Snigel offers a comprehensive portfolio of products and services, including AdEngine, AdStream, AdVantage, and AdConsent.

AdEngine
Monetization

Tool for optimizing ad revenue for publishers.

AdStream
Native Video

Platform for managing native video ad content.

AdVantage
Reporting

Service for tracking ad performance metrics.

AdConsent
User Consent

System for handling user consent in advertising.

Funding Insights of Snigel

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Snigel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2023–Seed–CBPE Capital
–
Valuation history

1 investors in total: 1 institutional.

Investors in Snigel

Snigel has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include CBPE Capital.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
-
–cbpecapital.com-
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Investor details for Snigel

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Snigel

2 people are tracked at Snigel (2 in leadership).

NameRoleGroup
Christopher Krischnig
Co-FounderLeadership
Peter Gallagher
Co-FounderLeadership
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Complete people profiles for Snigel

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of Snigel

2 dated milestones of Snigel across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Snigel is founded.
  2. Funding First funding round.

Competitors of Snigel

Snigel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
taboola.com2007New York, United States$160M281
Ad network platform is utilized for content recommendations and monetization.
svgmedia.in2006Gurugram, India$3.17M987
Digital media network
supersonic.com2009Tel Aviv, Israel$23.2M–
Game publishing solutions are provided by Supersonic for developers.
ex.co2012New York, United States$69.2M–
Content management platform
openweb.com2012New York, United States$408M–
Cross-device ad network is provided for conversation-based advertising.
verve.com2005New York, United States$263.1M91
Privacy-first omni-channel advertising platform is provided for customer targeting.
wunderkind.co2010New York, United States$163.8M1,043
Adnetwork and performance marketing platform
districtm.net2013Montreal, Canada$39M–
Ad network software is offered for multi-platform ad delivery.
adways.net2001Shinjuku, Japan––
Digital advertising and technology solutions are provided by Adways.
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Detailed competitors of Snigel

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Snigel

The website of Snigel (snigel.com) receives about 31.7K visits a month and ranks #1,815,380 among all websites worldwide, #4,015 in Online Marketing.

  • Monthly visits
    31.7K

    ▲ 196.9% vs previous month

  • Unique visitors
    4.2K

    per month

  • Global rank
    #1,815,380

    among all websites

  • Category rank
    #4,015

    Business and Consumer Services · Online Marketing

Similar websites

Websites whose visitors overlap most with Snigel. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
monetizemore.com
100%
115.4K#380,204View details
publift.com
97%
195.3K#255,238View details
worthofweb.com
97%
–#576,222View details
clearcode.cc
86%
22.1K#1,152,559View details
upgrowth.in
83%
680.7K#625,940View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Snigel

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Snigel

Premium access

Complete news archive for Snigel

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Snigel

10 companies that operate in the same segment as Snigel (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Snigel

Snigel was founded in 2012 and raised its 1st funding round 11 years after it was founded.

Snigel is headquartered in Dublin, Ireland.

Snigel was founded in 2012 and is based in Dublin, Ireland. Operations focus on the ad technology sector, where SSP software is delivered to publishers. Ad revenue is supported through optimization and yield management tools. Header bidding solutions are integrated to boost earnings. Native video ad formats are enabled for content delivery and monetization. A dashboard is included for real-time performance tracking across activities.

Snigel's top competitors include Taboola, Supersonic and EX.CO.

Snigel offers AdEngine, AdStream, AdVantage, and AdConsent.

Snigel has 1 investor. Key investors include CBPE Capital.

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