About Pure Ethics
Pure Ethics was a Consumer company based in Delhi (India) founded in 2020. It operates a direct-to-consumer brand specializing in natural hair and skin care products. It operates on a B2C model. The company has 1 employees. Its Indian entity Pure Ethics Private Limited reported revenue of ₹50.9 Lakh. The company is recorded as dissolved. Its focus areas include Consumer Goods, Personal Care, Beauty Products and Hair and Skin Care. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Pure Ethics, founded in 2020 in Delhi, India, focuses on producing consumer products, providing personal care products, supplying beauty products, and hair and skin care. Operates a direct-to-consumer brand specializing in natural hair and skin care products. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
- Headquarters Delhi, India
- Employees 1
- SectorsConsumer
- Website pureethics.in
- Social Facebook
- Legal Name Pure Ethics Private Limited
- Date of Incorporation 15 Jun, 2021
- Jurisdiction Delhi, India
- Annual Revenue₹50.9 Lakh
FY 2025 · -57% YoY
- Net Loss-₹3.6 Lakh
FY 2025 · -7% margin
- EBITDA-₹3.6 Lakh
FY 2025 · -7% margin
- Employee Count1
Associated legal entities of Pure Ethics
Pure Ethics operates through Pure Ethics Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pure Ethics Private Limited CIN U24304DL2021PTC382245 | Active | 15 Jun 2021 | Delhi, Delhi | ₹0.5 Cr | 2 | View details |
Board of directors of Pure Ethics Private Limited (Pure Ethics)
Pure Ethics Private Limited is the primary company behind Pure Ethics. The board of Pure Ethics Private Limited currently have 2 directors; the longest-serving is Ramesh Kumar, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ramesh Kumar DIN 09203179 | Director | 15 Jun 2021 | 5 yrs 4 mo | Pure Ethics Private Limited |
| Harsha Yadav DIN 09203180 | Director | 15 Jun 2021 | 5 yrs 4 mo | Pure Ethics Private Limited |
Financials of Pure Ethics
Figures of Pure Ethics Private Limited, the primary company behind Pure Ethics, for FY 2025. Revenue was ₹50.9 Lakh (-57% year on year). Net loss was -₹3.6 Lakh (-7% margin). EBITDA was -₹3.6 Lakh (-7% margin). Revenue has grown at a compounded annual rate of +360% over three years.
- ₹50.9 LakhRevenue · FY 2025 · -57% YoY
- -₹3.6 LakhNet loss · -7% margin
- -₹3.6 LakhEBITDA · -7% margin
- ₹1 LakhPaid-up capital
- +360%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Pure Ethics Private Limited are on its company page.
Detailed financial statements for Pure Ethics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Pure Ethics
Pure Ethics has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Pure Ethics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Pure Ethics (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Pure Ethics
Pure Ethics was founded in 2020.
Pure Ethics is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Pure Ethics has 1 employees.
The primary company behind Pure Ethics, Pure Ethics Private Limited, reported revenue of ₹50.9 Lakh for FY 2025, down 57% year on year.
Pure Ethics, founded in 2020 in Delhi, India, focuses on producing consumer products, providing personal care products, supplying beauty products, and hair and skin care. Operates a direct-to-consumer brand specializing in natural hair and skin care products. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
Pure Ethics's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Pure Ethics operates through Pure Ethics Private Limited.
The legal entities of Pure Ethics currently have 2 directors, including Ramesh Kumar, Harsha Yadav.