Purely Capital

London, United Kingdom Founded: 2018 • Age: 8 yrs Acquired By Pipe
Payment solutions for accounts receivable management
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About Purely Capital

Purely Capital is a company based in London (United Kingdom) founded in 2018 by Wayne Marc Godfrey was acquired by Pipe in February 2022.. Purely Capital has raised $2.5 million across 1 funding round from investors including Pipe and Finch Capital. The company has 5 employees as of January 31, 2019. Purely Capital operates in a competitive market with competitors including Upflow, Comma, Payaca, Fawaterk and Invoicely, among others.

  • Headquarter London, United Kingdom
  • Employees 5 as on 31 Jan, 2019
  • Founders Wayne Marc Godfrey
  • Sectors
    Technology
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Purely Capital Limited
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.5 M (USD), Seed

    Jun 24, 2019

  • Investors
    Pipe

    & 1 more

  • Employee Count
    5

    as on Jan 31, 2019

  • Acquired by
    Pipe

    (Feb 23, 2022)

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People of Purely Capital
Headcount 50-200
Employee Profiles 50
Board Members and Advisors 3
Employee Profiles
People
Claurelle Rakipovic
CEO
People
Jonas Brown
Senior Revenue Associate
People
Shubham Kumar
Mechanical Engineer
People
Protik Das
Software Engineer

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Board Members and Advisors
people
Harry Hurst
Co-Founder
people
Josh Mangel
Chairman
people
Logan Allin
Board Director

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Funding Insights of Purely Capital

Purely Capital has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.5 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $2.5M
  • First Round

    (24 Jun 2019)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2019 Amount Seed - Purely Capital Valuation Finch Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Purely Capital

Purely Capital has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pipe and Finch Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage tech and offline focused VC firm investing in geographies such as Europe and South East Asia
Founded Year Domain Location
SaaS businesses are connected to investors for revenue-based financing online.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Purely Capital

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Purely Capital

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Purely Capital Comparisons

Employees
+
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Competitors of Purely Capital

Purely Capital operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upflow, Comma, Payaca, Fawaterk and Invoicely, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS solutions for accounts receivables management are delivered to businesses.
domain founded_year HQ Location
Sustainable period boxes are provided for all cycles.
domain founded_year HQ Location
Online invoice management is provided for small businesses.
domain founded_year HQ Location
Cloud-based end-to-end business management tools for e-tailers are offered.
domain founded_year HQ Location
Provides online invoicing software tailored for small businesses and freelancers.
domain founded_year HQ Location
Offers a cloud-based solution for secure invoice payment acceptance in businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Purely Capital

Frequently Asked Questions about Purely Capital

When was Purely Capital founded?

Purely Capital was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Purely Capital located?

Purely Capital is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Purely Capital?

Wayne Marc Godfrey is the current CEO of Purely Capital. They have also founded this company.

Is Purely Capital a funded company?

Purely Capital is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Seed of $2.5M, raised on Jun 24, 2019.

How many employees does Purely Capital have?

As of Jan 31, 2019, the latest employee count at Purely Capital is 5.

What does Purely Capital do?

Purely Capital offers a platform to accept payments from account receivables. The platform is robust and meets universal standards. It is used to accelerate long-dated contracts from a range of global streaming and broadcast platforms. It ensures data privacy. It also has a Purely Collection platform that manages entire collection by digitizing all agreements as smart contracts built on a decentralized blockchain platform.

Who are the top competitors of Purely Capital?

Purely Capital's top competitors include Upflow, Payaca and Comma.

Who are Purely Capital's investors?

Purely Capital has 2 investors. Key investors include Pipe, and Finch Capital.

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