About Purely Capital
Purely Capital is a Technology company based in London (United Kingdom) founded in 2018 by Wayne Marc Godfrey, and was acquired by Pipe in February 2022. Payment solutions for accounts receivable management. It operates in the Technology and Financial Services sectors. Purely Capital has raised $2.5 million across 1 funding round from investors including Pipe and Finch Capital. The company has 5 employees. Its chief executive, as recorded, is Wayne Marc Godfrey. The company was acqui-hired. Its focus areas include FinTech, Finance & Accounting Tech, Accounting Solutions and Quote to Cash. Its legal entity is Purely Capital Limited. Its competitors include Payaca, Invoicely and Intval; 1 of its 3 listed competitors has raised funding.
Company details
Purely Capital offers a platform to accept payments from account receivables. The platform is robust and meets universal standards. It is used to accelerate long-dated contracts from a range of global streaming and broadcast platforms. It ensures data privacy. It also has a Purely Collection platform that manages entire collection by digitizing all agreements as smart contracts built on a decentralized blockchain platform.
- Headquarters London, United Kingdom
- Employees 5
- Founders Wayne Marc Godfrey
- Stage Acquired
- SectorsTechnologyFinancial Services
- Email••••••••
- Website purely.capital
- Social LinkedIn X
- Acquired by Pipe (Feb 2022)
- Legal Name Purely Capital Limited
Funding Insights of Purely Capital
Purely Capital has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.5 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.5M
- Total Rounds 1
- Last Round Seed — $2.5M
- First Round $2.5M
(Jun 2019)
- Investors Count 1
All 1 funding rounds of Purely Capital with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $2.5M | Seed | – | Finch Capital | – |
2 investors in total: 2 institutional.
Investors in Purely Capital
Purely Capital has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pipe and Finch Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech and offline focused VC firm investing in geographies such as Europe and South East Asia | finchcapital.com | Amsterdam, Netherlands | ||
SaaS businesses are connected to investors for revenue-based financing online. | 2019 | pipe.com | Los Angeles, United States |
Investor details for Purely Capital
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Purely Capital
54 people are tracked at Purely Capital (17 in leadership, 3 in board & advisors, 34 in team); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Wayne Marc Godfrey | Founder & CEO | Leadership |
Claurelle Rakipovic | CEO | Leadership |
Kyle Hanrahan | Chief Compliance Officer | Leadership |
Komal Mehta | Director Of Product And Regulatory Legal | Leadership |
Vijay Vachani | Chief Operating Officer | Leadership |
Cameron Bodenstadt | VP, Growth | Leadership |
Alfredo Jimenez | VP of Revenue | Leadership |
Reese Rotella | Head Of Partnerships | Leadership |
Nicholas Sood, ACA, CFA | VP Of Finance - Head Of Fp&a And Treasury | Leadership |
Corey Waller | Head Of Strategic Partnerships | Leadership |
Wilson Huang | Director Of Accounting | Leadership |
Jin Han | Chief Legal Officer | Leadership |
Amy Loh | Chief Marketing Officer | Leadership |
Nate Wiger | CTO | Leadership |
Yehuda Netkin | Director Of It/security | Leadership |
Jon Lear | Global Head Of Growth | Leadership |
Viswanath Vk | Director Data Science | Leadership |
Harry Hurst | Co-Founder | Board & advisors |
Josh Mangel | Chairman | Board & advisors |
Logan Allin | Board Director | Board & advisors |
34 more people are available in the full profile.
Complete people profiles for Purely Capital
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Purely Capital
3 dated milestones of Purely Capital across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Purely Capital is founded.
- Funding First funding round of $2.5M.
- Exit Acquired by Pipe.
Competitors of Purely Capital
Purely Capital has 3 listed competitors in our database, 1 of them funded. They include Payaca, Invoicely and Intval.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| payaca.com | 2018 | Bristol, United Kingdom | $1.02M | 4 | Online invoice management is provided for small businesses. | |
| invoicely.com | 2011 | London, United Kingdom | Provides online invoicing software tailored for small businesses and freelancers. | |||
| intval.co.uk | 2019 | Bristol, United Kingdom | 2 | Offers a cloud-based solution for secure invoice payment acceptance in businesses. |
Detailed competitors of Purely Capital
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Related news about Purely Capital
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Frequently Asked Questions about Purely Capital
Purely Capital was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Purely Capital is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Wayne Marc Godfrey is the CEO of Purely Capital, as recorded in our data. They have also founded this company.
Purely Capital is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Seed of $2.5M, raised on Jun 2019.
Purely Capital has 5 employees.
Purely Capital offers a platform to accept payments from account receivables. The platform is robust and meets universal standards. It is used to accelerate long-dated contracts from a range of global streaming and broadcast platforms. It ensures data privacy. It also has a Purely Collection platform that manages entire collection by digitizing all agreements as smart contracts built on a decentralized blockchain platform.
Purely Capital has 2 investors. Key investors include Pipe, and Finch Capital.
Purely Capital operates through Purely Capital Limited.
Yes. Purely Capital was acquired by Pipe in February 2022.