About Purely Elizabeth
Purely Elizabeth is a company based in Boulder (United States) founded in 2009.. Purely Elizabeth has raised $53 million across 2 funding rounds from investors including Fresh Del Monte, SEMCAP and Swander Pace Capital. Purely Elizabeth offers products and services including Granola, Cereal, Oatmeal, and Variety Packs. Purely Elizabeth operates in a competitive market with competitors including Quaker Oats, Oats Overnight, Magic Spoon, MUSH and Three Wishes Cereal, among others.
- Headquarter Boulder, United States
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Purely Elizabeth Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$53 M (USD)
in 2 rounds
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Latest Funding Round
$50 M (USD), Series B
Jan 31, 2022
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Investors
Fresh Del Monte
& 3 more
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Employee Count
Employee Count
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Products & Services of Purely Elizabeth
Purely Elizabeth offers a comprehensive portfolio of products and services, including Granola, Cereal, Oatmeal, and Variety Packs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic granola clusters with superfood ingredients for healthy snacking
Superfood cereal made with vitamins and natural flavors for daily nutrition
Quick superfood oatmeal pouches and cups with organic elements
Assorted packs of granola and cereal for mixed healthy options
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Funding Insights of Purely Elizabeth
Purely Elizabeth has successfully raised a total of $53M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $50.0M
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First Round
First Round
(11 Apr 2017)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Series B - Purely Elizabeth | Valuation | SEMCAP | |
| Apr, 2017 | Amount | Series A - Purely Elizabeth | Valuation | 301 INC |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Purely Elizabeth
Purely Elizabeth has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Fresh Del Monte, SEMCAP and Swander Pace Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Producer and processor of fruit & vegetable juices
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Purely Elizabeth
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Purely Elizabeth
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Purely Elizabeth Comparisons
Competitors of Purely Elizabeth
Purely Elizabeth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Oats Overnight, Magic Spoon, MUSH and Three Wishes Cereal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Oatmeal products, cereals, and snacks are produced and distributed.
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| domain | founded_year | HQ Location |
Brand of oats
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| domain | founded_year | HQ Location |
Keto-friendly breakfast cereals are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Oats brand
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| domain | founded_year | HQ Location |
Breakfast cereals are produced and branded by Three Wishes Cereal.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Purely Elizabeth
Frequently Asked Questions about Purely Elizabeth
When was Purely Elizabeth founded?
Purely Elizabeth was founded in 2009 and raised its 1st funding round 8 years after it was founded.
Where is Purely Elizabeth located?
Purely Elizabeth is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Is Purely Elizabeth a funded company?
Purely Elizabeth is a funded company, having raised a total of $53M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Apr 11, 2017.
What does Purely Elizabeth do?
Founded in 2009 and based in Boulder, United States, the company operates in the organic food manufacturing sector. A range of granola blends, superfood cereals with varied flavors, and oatmeal options are produced using natural ingredients and superfoods, while artificial flavors are avoided. Products are offered in multiple pack sizes and bundle configurations to address consumer needs in the wellness-oriented market.
Who are the top competitors of Purely Elizabeth?
Purely Elizabeth's top competitors include Quaker Oats, Magic Spoon and Oats Overnight.
What products or services does Purely Elizabeth offer?
Purely Elizabeth offers Granola, Cereal, Oatmeal, and Variety Packs.
Who are Purely Elizabeth's investors?
Purely Elizabeth has 4 investors. Key investors include Fresh Del Monte, SEMCAP, Swander Pace Capital, and 301 INC.