Magic Spoon

New York, United States Founded: 2019 • Age: 7 yrs
Keto-friendly breakfast cereals are offered by an internet-first brand.
Annual revenue - Latest available
Total funding $209.0M 5 rounds
Employees - Tracked headcount
Investors 25 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Magic Spoon

Magic Spoon is a company based in New York (United States) founded in 2019 by Gregory Sewitz and Gabi Lewis. Magic Spoon has raised $209.04 million across 5 funding rounds from investors including Lightspeed Venture Partners, Highpost Capital and Siddhi Capital. Magic Spoon offers products and services including Cereal, Treats, and Granola. Magic Spoon operates in a competitive market with competitors including Quaker Oats, Oats Overnight, Purely Elizabeth, Love Grown and MUSH, among others.

  • Headquarter New York, United States
  • Founders Gregory Sewitz, Gabi Lewis
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $209.04 M (USD)

    in 5 rounds

  • Latest Funding Round
    $106.32 M (USD), Series C

    Dec 08, 2022

  • Investors
  • Employee Count
    Not available
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Products & Services of Magic Spoon

Magic Spoon offers a comprehensive portfolio of products and services, including Cereal, Treats, and Granola.

Product name locked
Category locked
Primary

High-protein, low-sugar cereal for healthy breakfast options.

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Protein-packed bars made from cereal for on-the-go snacking.

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High-protein granola with low sugar for versatile eating.

People of Magic Spoon

Headcount 10-50
Employee Profiles 17
Employee Profiles
People
Ben Donald
Chief Of Staff & Head Of Business Operations
People
Taryn Palatnikov
Director of Operations & Procurement
People
Liz Lane
Head of Operations
People
Ana Castro
Sr. Director Of Planning And Systems

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Funding Insights of Magic Spoon

Magic Spoon has successfully raised a total of $209.04M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $106.32 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Magic Spoon

Magic Spoon has secured backing from 25 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Lightspeed Venture Partners, Highpost Capital and Siddhi Capital.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture investments in foodtech sectors are managed by Siddhi Capital.
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Investment in consumer shifts is facilitated by Coefficient Capital.
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Buyouts are targeted by Capital Constellation in private equity investments.
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Investor details for Magic Spoon

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Magic Spoon

Investments
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Investment portfolio details for Magic Spoon

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Magic Spoon

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Detailed financials for Magic Spoon

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  • Profit trends
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Magic Spoon Comparisons

Magic Spoon Primary company
Description
Keto-friendly breakfast cereals are offered by an internet-f...
Location
New York, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Magic Spoon

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Competitors of Magic Spoon

Magic Spoon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Oats Overnight, Purely Elizabeth, Love Grown and MUSH, among others.

Company Name Domain Founded year HQ Location Description
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Oatmeal products, cereals, and snacks are produced and distributed.
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Brand of oats
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Organic granola, cereal, and oatmeal are manufactured by the company.
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Food products including cereals and granolas are manufactured and marketed.
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Oats brand
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Detailed competitors of Magic Spoon

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Latest news on Magic Spoon

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Complete news archive for Magic Spoon

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Magic Spoon

Magic Spoon was founded in 2019.

Magic Spoon is headquartered in New York, United States. It is registered at New York, New York, United States.

Magic Spoon is a funded company, having raised a total of $209.04M across 5 funding rounds to date.

Magic Spoon was established in 2019 in New York, United States, as an internet-first brand in the food sector. Breakfast cereals are produced and distributed online, with features including low carbohydrates, gluten-free formulations, and absence of artificial colors. A range of flavors such as fruity, cocoa, peanut butter, and blueberry is provided to consumers across the country.

Magic Spoon's top competitors include Purely Elizabeth, Quaker Oats and Oats Overnight.

Magic Spoon offers Cereal, Treats, and Granola.

Magic Spoon has 25 investors. Key investors include Lightspeed Venture Partners, Highpost Capital, Siddhi Capital, Coefficient Capital, and Capital Constellation.

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