About Magic Spoon
Magic Spoon is a company based in New York (United States) founded in 2019 by Gregory Sewitz and Gabi Lewis. Magic Spoon has raised $209.04 million across 5 funding rounds from investors including Lightspeed Venture Partners, Highpost Capital and Siddhi Capital. Magic Spoon offers products and services including Cereal, Treats, and Granola. Magic Spoon operates in a competitive market with competitors including Quaker Oats, Oats Overnight, Purely Elizabeth, Love Grown and MUSH, among others.
- Headquarter New York, United States
- Founders Gregory Sewitz, Gabi Lewis
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Website magicspoon.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$209.04M (USD)
in 5 rounds
- Latest Funding Round$106.32M (USD), Series C
Dec 2022
- InvestorsLightspeed Venture Partners
& 24 more
Products & Services of Magic Spoon
Magic Spoon offers a comprehensive portfolio of products and services, including Cereal, Treats, and Granola.
High-protein, low-sugar cereal for healthy breakfast options.
Protein-packed bars made from cereal for on-the-go snacking.
High-protein granola with low sugar for versatile eating.
Funding Insights of Magic Spoon
Magic Spoon has successfully raised a total of $209.04M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $106.32 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $209.04M
- Total Rounds 5
- Last Round Series C — $106.32M
- First Round $6.87M
(Jul 2019)
- Investors Count 25
All 5 funding rounds of Magic Spoon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $106.32M | Series C | – | – | – |
| Jun 2022 | $85M | Series B | – | Highpost Capital, Siddhi Capital | – |
| Nov 2020 | $9M | Series A | – | – | – |
| Jun 2020 | $1.85M | Seed | – | – | – |
| Jul 2019 | $6.87M | Seed | – | Lightspeed Venture Partners |
25 investors in total: 8 institutional and 17 angel.
Investors in Magic Spoon
Magic Spoon has secured backing from 25 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Lightspeed Venture Partners, Highpost Capital and Siddhi Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture investments in foodtech sectors are managed by Siddhi Capital. | – | siddhicapital.co | Cherry Hill, United States | |
Investment in consumer shifts is facilitated by Coefficient Capital. | – | coefficientcap.com | New York, United States | |
Buyouts are targeted by Capital Constellation in private equity investments. | – | capitalconstellation.com | New York, United States | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Early-stage funding is provided to healthcare and tech startups. | – | wildventures.vc | Los Angeles, United States | |
Minority investments are made in early-stage consumer startups. | – | dgnl.vc | New York, United States | |
Private equity firm investing in multiple sectors | – | collabfund.com | New York, United States | |
Portfolio management solutions for private company investments are provided. | 2019 | highpost.com | New York, United States | |
CC Carter Comstock | Co-founder of Freshly, active angel investor in health and wellness startups. | – | unknown_7df623cbb93c4687b | - |
SH Shakira Hobbs | Angel investor focusing on sustainability and social impact startups in India. | – | unknown_520680f05d4249678 | - |
Investor details for Magic Spoon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Magic Spoon
15 people are tracked at Magic Spoon (10 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Gregory Sewitz | Co-Founder | Leadership |
Gabi Lewis | Co-Founder | Leadership |
Ben Donald | Chief Of Staff & Head Of Business Operations | Leadership |
Taryn Palatnikov | Director of Operations & Procurement | Leadership |
Liz Lane | Head of Operations | Leadership |
Ana Castro | Sr. Director Of Planning And Systems | Leadership |
Greg Sewitz | Co-founder | Leadership |
Michael McCulloch | HEAD OF Logistics, Supply Chain & Operations | Leadership |
Alissa Crockett | Head Of Sales | Leadership |
Jack Meyer | Head of Finance | Leadership |
Gabriella Rubin | General Accountant | Team |
Sideman Wu | IT Specialist | Team |
Chanté DeLong | Customer Experience Associate | Team |
Kunal Verma | Sr. Fp&a Analyst | Team |
Charles Seward | Commercial Finance Manager | Team |
Complete people profiles for Magic Spoon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Magic Spoon
3 dated milestones of Magic Spoon across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Magic Spoon is founded.
- Funding First funding round of $6.9M.
- Funding Latest funding round, Series C, of $106.3M.
Competitors of Magic Spoon
Magic Spoon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Oats Overnight, Purely Elizabeth, Love Grown and MUSH, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quakeroats.com | 1877 | Chicago, United States | – | – | Oatmeal products, cereals, and snacks are produced and distributed. | |
| oatsovernight.com | 2017 | Tempe, United States | $57M | – | Brand of oats | |
| purelyelizabeth.com | 2009 | Boulder, United States | $53M | – | Organic granola, cereal, and oatmeal are manufactured by the company. | |
| lovegrown.com | 2008 | Denver, United States | $16.01M | 4 | Food products including cereals and granolas are manufactured and marketed. | |
| eatmush.com | 2015 | San Diego, United States | $27.19M | – | Oats brand | |
| brekki.com | 2017 | Carlsbad, United States | – | – | Dairy-free, gluten-free oats breakfast cereals are produced by Brekki. | |
| thetoastedoat.com | 2013 | Columbus, United States | $1.12M | – | Gluten-free oat products are produced and sold online. | |
| threewishescereal.com | 2019 | New York, United States | – | – | Breakfast cereals are produced and branded by Three Wishes Cereal. |
Detailed competitors of Magic Spoon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Magic Spoon
The website of Magic Spoon (magicspoon.com) receives about 273K visits a month and ranks #198,899 among all websites worldwide, #6,463 in Groceries.
- Monthly visits273K
▲ 24.3% vs previous month
- Unique visitors109.2K
per month
- Global rank#198,899
among all websites
- Category rank#6,463
Food and Drink · Groceries
- Bounce rate40%
- Pages per visit2.4
- Average visit49 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Magic Spoon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wholesomeprovisions.com | wholesomeprovisions.com | 100% | – | #1,707,472 | – |
| pavilions.com | 94% | 350.8K | #97,195 | View details | |
| fairwaymarket.com | 91% | 158.4K | #236,237 | View details | |
tryaladdin.com | tryaladdin.com | 91% | – | #297,912 | – |
naturesgarden.net | naturesgarden.net | 91% | – | #520,909 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Magic Spoon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Magic Spoon
Complete news archive for Magic Spoon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Magic Spoon
10 companies that operate in the same segment as Magic Spoon (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Magic Spoon
Magic Spoon was founded in 2019.
Magic Spoon is headquartered in New York, United States. It is registered at New York, New York, United States.
Magic Spoon is a funded company, having raised a total of $209.04M across 5 funding rounds to date. The company's 1st funding round was a Seed of $6.87M, raised on Jul 2019.
Magic Spoon was established in 2019 in New York, United States, as an internet-first brand in the food sector. Breakfast cereals are produced and distributed online, with features including low carbohydrates, gluten-free formulations, and absence of artificial colors. A range of flavors such as fruity, cocoa, peanut butter, and blueberry is provided to consumers across the country.
Magic Spoon's top competitors include Purely Elizabeth, Quaker Oats and Oats Overnight.
Magic Spoon offers Cereal, Treats, and Granola.
Magic Spoon has 25 investors. Key investors include Lightspeed Venture Partners, Highpost Capital, Siddhi Capital, Coefficient Capital, and Capital Constellation.
The website of Magic Spoon receives about 273 thousand visits a month and ranks #198,899 among all websites worldwide.