About Magic Spoon
Magic Spoon is a company based in New York (United States) founded in 2019 by Gregory Sewitz and Gabi Lewis.. Magic Spoon has raised $209.04 million across 5 funding rounds from investors including Lightspeed Venture Partners, Highpost Capital and Siddhi Capital. Magic Spoon offers products and services including Cereal, Treats, and Granola. Magic Spoon operates in a competitive market with competitors including Quaker Oats, Oats Overnight, Purely Elizabeth, Love Grown and MUSH, among others.
- Headquarter New York, United States
- Founders Gregory Sewitz, Gabi Lewis
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Sectors
Consumer
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$209.04 M (USD)
in 5 rounds
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Latest Funding Round
$106.32 M (USD), Series C
Dec 08, 2022
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Investors
Lightspeed Venture Partners
& 24 more
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Employee Count
Employee Count
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Products & Services of Magic Spoon
Magic Spoon offers a comprehensive portfolio of products and services, including Cereal, Treats, and Granola. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-protein, low-sugar cereal for healthy breakfast options.
Protein-packed bars made from cereal for on-the-go snacking.
High-protein granola with low sugar for versatile eating.
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Funding Insights of Magic Spoon
Magic Spoon has successfully raised a total of $209.04M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $106.32 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $106.3M
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First Round
First Round
(19 Jul 2019)
- Investors Count 25
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2022 | Amount | Series C - Magic Spoon | Valuation |
investors |
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| Jun, 2022 | Amount | Series B - Magic Spoon | Valuation | Highpost Capital , Siddhi Capital |
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| Nov, 2020 | Amount | Series A - Magic Spoon | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Magic Spoon
Magic Spoon has secured backing from 25 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Lightspeed Venture Partners, Highpost Capital and Siddhi Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture investments in foodtech sectors are managed by Siddhi Capital.
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Founded Year | Domain | Location | |
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Investment in consumer shifts is facilitated by Coefficient Capital.
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Founded Year | Domain | Location | |
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Buyouts are targeted by Capital Constellation in private equity investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Magic Spoon
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Magic Spoon
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Magic Spoon Comparisons
Competitors of Magic Spoon
Magic Spoon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Oats Overnight, Purely Elizabeth, Love Grown and MUSH, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Oatmeal products, cereals, and snacks are produced and distributed.
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| domain | founded_year | HQ Location |
Brand of oats
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| domain | founded_year | HQ Location |
Organic granola, cereal, and oatmeal are manufactured by the company.
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| domain | founded_year | HQ Location |
Food products including cereals and granolas are manufactured and marketed.
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| domain | founded_year | HQ Location |
Oats brand
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Magic Spoon
Frequently Asked Questions about Magic Spoon
When was Magic Spoon founded?
Magic Spoon was founded in 2019.
Where is Magic Spoon located?
Magic Spoon is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Magic Spoon a funded company?
Magic Spoon is a funded company, having raised a total of $209.04M across 5 funding rounds to date. The company's 1st funding round was a Series A of $9M, raised on Jul 19, 2019.
What does Magic Spoon do?
Magic Spoon was established in 2019 in New York, United States, as an internet-first brand in the food sector. Breakfast cereals are produced and distributed online, with features including low carbohydrates, gluten-free formulations, and absence of artificial colors. A range of flavors such as fruity, cocoa, peanut butter, and blueberry is provided to consumers across the country.
Who are the top competitors of Magic Spoon?
Magic Spoon's top competitors include Purely Elizabeth, Quaker Oats and Oats Overnight.
What products or services does Magic Spoon offer?
Magic Spoon offers Cereal, Treats, and Granola.
Who are Magic Spoon's investors?
Magic Spoon has 25 investors. Key investors include Lightspeed Venture Partners, Highpost Capital, Siddhi Capital, Coefficient Capital, and Capital Constellation.
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