About MUSH
MUSH is a company based in San Diego (United States) founded in 2015 by Katherine Thomas and Ashley Thompson. MUSH has raised $27.19 million across 2 funding rounds. MUSH offers products and services including Overnight Oats, Smoothies, Protein Bars, and Oatmeal. MUSH operates in a competitive market with competitors including Quaker Oats, Oats Overnight, Magic Spoon, Purely Elizabeth and Three Wishes Cereal, among others.
- Headquarter San Diego, United States
- Founders Katherine Thomas, Ashley Thompson
- SectorsConsumer
- Email••••••••
- Website eatmush.com
- Social LinkedIn Facebook
- Annual Revenue$1.84 M (USD)340as on Dec 31, 2022
- Net Profit-$21.79 K (USD)-312as on Dec 31, 2022
- Total Equity Funding$27.19M (USD)
in 2 rounds
- Latest Funding Round$23M (USD), Series B
Sep 2022
Products & Services of MUSH
MUSH offers a comprehensive portfolio of products and services, including Overnight Oats, Smoothies, Protein Bars, and Oatmeal.
Ready-to-eat oats with clean ingredients for natural energy.
Nutritious blends for on-the-go energy and wellness.
Protein-packed bars for workouts and daily nutrition.
Gluten-free oatmeal options for quick, clean meals.
Funding Insights of MUSH
MUSH has successfully raised a total of $27.19M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $23 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.19M
- Total Rounds 2
- Last Round Series B — $23M
- First Round $4.19M
(May 2021)
All 2 funding rounds of MUSH with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $23M | Series B | – | – | – |
| May 2021 | $4.19M | Series A | – | – | – |
People of MUSH
13 people are tracked at MUSH (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Katherine Thomas | Co-Founder | Leadership |
Ashley Thompson | Co-Founder & CEO | Leadership |
Michael Norrett | Director, Grocery | Leadership |
Gabrielle Munoz | Creative Director | Leadership |
Lauren Fleming | VP Of People & Quality | Leadership |
Gary Hildebrand | Chief Financial Officer | Leadership |
Guillermo Freile | Chief Operating Officer | Leadership |
Jackie Cassis-Mayer | Chief Customer Officer | Leadership |
Adam Cobert | Quality Manager | Team |
Lisa (Hipelius) Cusimano | Senior Manager, Shopper Marketing | Team |
Callahan DePorter, CPA | Controller | Team |
Mary Schwappach | Senior Manager, Grocery | Team |
Allie Rivi | Senior Analyst, Supply Chain Finance | Team |
Complete people profiles for MUSH
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MUSH
3 dated milestones of MUSH across 7 years, from founding to its latest funding, stage changes and deals.
- Founded MUSH is founded.
- Funding First funding round of $4.2M.
- Funding Latest funding round, Series B, of $23.0M.
Competitors of MUSH
MUSH operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quaker Oats, Oats Overnight, Magic Spoon, Purely Elizabeth and Three Wishes Cereal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quakeroats.com | 1877 | Chicago, United States | – | – | Oatmeal products, cereals, and snacks are produced and distributed. | |
| oatsovernight.com | 2017 | Tempe, United States | $57M | – | Brand of oats | |
| magicspoon.com | 2019 | New York, United States | $209.04M | – | Keto-friendly breakfast cereals are offered by an internet-first brand. | |
| purelyelizabeth.com | 2009 | Boulder, United States | $53M | – | Organic granola, cereal, and oatmeal are manufactured by the company. | |
| threewishescereal.com | 2019 | New York, United States | – | – | Breakfast cereals are produced and branded by Three Wishes Cereal. | |
| sevensundays.com | 2011 | Minneapolis, United States | $8.98M | – | Non-GMO breakfast cereals are produced and distributed by the brand. | |
| brekki.com | 2017 | Carlsbad, United States | – | – | Dairy-free, gluten-free oats breakfast cereals are produced by Brekki. |
Detailed competitors of MUSH
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MUSH
The website of MUSH (eatmush.com) receives about 46.9K visits a month.
- Monthly visits46.9K
▲ 13.4% vs previous month
Websites whose visitors overlap most with MUSH. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| huel.com | 100% | 2.6M | #28,879 | View details | |
eatjacob.com | eatjacob.com | 84% | – | #1,324,599 | – |
bakingbusiness.com | bakingbusiness.com | 78% | – | #585,763 | – |
| 88acres.com | 63% | 29.6K | #979,805 | View details | |
| brookshires.com | 59% | 597.8K | #71,379 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for MUSH
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to MUSH
10 companies that operate in the same segment as MUSH (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about MUSH
MUSH was founded in 2015 and raised its 1st funding round 6 years after it was founded.
MUSH is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Ashley Thompson is the current CEO of MUSH. They have also founded this company.
MUSH is a funded company, having raised a total of $27.19M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.19M, raised on May 2021.
Annual revenue of MUSH is $1.84M as on Dec 31, 2022.
MUSH was founded in 2015 in San Diego, United States, and operates in the food sector with a focus on oats-based items. Products such as mixed oats, vanilla bean oats, and wild blueberry variants are offered, all formulated to be egg-free, dairy-free, gluten-free, and soy-free. Sales are conducted primarily online through Amazon, with the majority of distribution occurring in the US.
MUSH's top competitors include Purely Elizabeth, Quaker Oats and Magic Spoon.
MUSH offers Overnight Oats, Smoothies, Protein Bars, and Oatmeal.