About Purely
Purely is a company based in Birmingham (United Kingdom) founded in 2017 by Mark O'Sullivan and Stefania Pellegrino was acquired by S-Ventures in January 2021.. Purely operates in a competitive market with competitors including Kettle Foods, Tyrrells, Fairfields Farm Crisps, Tyrrells Crisps and KETTLE Chips, among others.
- Headquarter Birmingham, United Kingdom
- Founders Mark O'Sullivan, Stefania Pellegrino
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
S-Ventures
(Jan 22, 2021)
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Funding Insights of Purely
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Purely
Purely has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include S-Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm investing in consumer sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Purely
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Purely
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Purely Comparisons
Competitors of Purely
Purely operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kettle Foods, Tyrrells, Fairfields Farm Crisps, Tyrrells Crisps and KETTLE Chips, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Savoury snacks including potato chips and veg chips are manufactured.
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| domain | founded_year | HQ Location |
Crisps brand
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| domain | founded_year | HQ Location |
Produces crisps from farm-grown potatoes with sustainable energy and online sales.
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| domain | founded_year | HQ Location |
Brand of chips
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| domain | founded_year | HQ Location |
Handcooked potato chips made with real ingredients and sold online.
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| domain | founded_year | HQ Location |
Manufacturer & brand of chips
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Purely
Frequently Asked Questions about Purely
When was Purely founded?
Purely was founded in 2017.
Where is Purely located?
Purely is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
What does Purely do?
Purely was established in 2017 in Birmingham, United Kingdom, as an internet-first brand in the snack food sector. Plantain chips are provided as the primary product, with operations centered on online distribution. The company was co-founded by Mark OSullivan and Stefania Pellegrino, focusing on direct-to-consumer sales within the healthy snack market. Geographic emphasis remains on the UK base for sourcing and fulfillment.
Who are the top competitors of Purely?
Purely's top competitors include Tyrrells, Kettle Foods and Tyrrells Crisps.
Who are Purely's investors?
Purely has 1 investor. Key investors include S-Ventures.