About Purely
Purely is a Consumer company based in Birmingham (United Kingdom) founded in 2017 by Mark O'Sullivan and Stefania Pellegrino, and was acquired by S-Ventures in January 2021. Plantain chips are offered through an internet-first brand model. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Kettle Foods, Tyrrells and Fairfields Farm Crisps.
Company details
Purely was established in 2017 in Birmingham, United Kingdom, as an internet-first brand in the snack food sector. Plantain chips are provided as the primary product, with operations centered on online distribution. The company was co-founded by Mark OSullivan and Stefania Pellegrino, focusing on direct-to-consumer sales within the healthy snack market. Geographic emphasis remains on the UK base for sourcing and fulfillment.
- Headquarters Birmingham, United Kingdom
- Founders Mark O'Sullivan, Stefania Pellegrino
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website welovepurely.com
- Social LinkedIn Facebook Instagram
- Acquired by S-Ventures (Jan 2021)
- Investors
- Acquired byS-Ventures
(Jan 2021)
Investors in Purely
Purely has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include S-Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in consumer sectors | s-venturesplc.com | London, United Kingdom |
Investor details for Purely
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People of Purely
2 people are tracked at Purely (2 in leadership).
| Name | Role | Group |
|---|---|---|
Mark O'Sullivan | Co-Founder | Leadership |
Stefania Pellegrino | Co-Founder | Leadership |
Complete people profiles for Purely
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Timeline of Purely
2 dated milestones of Purely across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Purely is founded.
- Exit Acquired by S-Ventures.
Competitors of Purely
Purely has 3 listed competitors in our database. They include Kettle Foods, Tyrrells and Fairfields Farm Crisps.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kettlefoods.co.uk | 1978 | Norwich, United Kingdom | Savoury snacks including potato chips and veg chips are manufactured. | |||
| tyrrellscrisps.co.uk | 2002 | Leominster, United Kingdom | Crisps brand | |||
| fairfieldsfarmcrisps.co.uk | 2006 | Colchester, United Kingdom | 30 | Produces crisps from farm-grown potatoes with sustainable energy and online sales. |
Detailed competitors of Purely
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Web traffic of Purely
The website of Purely (welovepurely.com) receives about 4.4K visits a month.
- Monthly visits4.4K
▲ 8.5% vs previous month
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Related news about Purely
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Frequently Asked Questions about Purely
Purely was founded in 2017.
Purely is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
Purely was established in 2017 in Birmingham, United Kingdom, as an internet-first brand in the snack food sector. Plantain chips are provided as the primary product, with operations centered on online distribution. The company was co-founded by Mark OSullivan and Stefania Pellegrino, focusing on direct-to-consumer sales within the healthy snack market. Geographic emphasis remains on the UK base for sourcing and fulfillment.
Purely's top competitors include Tyrrells, Kettle Foods and Fairfields Farm Crisps.
Purely has 1 investor. Key investors include S-Ventures.
Yes. Purely was acquired by S-Ventures in January 2021.