About Purpple
Purpple is a company based in Sao Paulo (Brazil) founded in 2011. It operates as a B2B. Purpple has completed 1 acquisition, including Truvía. Purpple offers products and services including Creative Ideas Development, Brand Strategy Consulting, and Public Relations Support. Purpple operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Headquarter Sao Paulo, Brazil
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Sectors
RetailBusiness Services
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Email
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Phone
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Website
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Social
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Annual Revenue
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Employee Count
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- Investments & Acquisitions
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Products & Services of Purpple
Purpple offers a comprehensive portfolio of products and services, including Creative Ideas Development, Brand Strategy Consulting, and Public Relations Support. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for creating strategies and ideas for brands
Consulting on brand growth and media presence
Assistance with press and client communications
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Funding Insights of Purpple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Purpple
Purpple has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Truvía. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Natural stevia-based sweeteners are marketed by the Truvia brand.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Purpple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Purpple Comparisons
Competitors of Purpple
Purpple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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Digital marketing services including paid search and e-commerce are provided.
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Integrated digital marketing campaigns are developed and executed across channels.
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Brand and marketing consulting solutions provider
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Consumer packaged goods sales and digital marketing services are provided.
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| domain | founded_year | HQ Location |
Advertising and marketing services are delivered globally by Interpublic.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Purpple
Frequently Asked Questions about Purpple
When was Purpple founded?
Purpple was founded in 2011.
Where is Purpple located?
Purpple is headquartered in Sao Paulo, Brazil.
What does Purpple do?
Purpple operates as a creative agency in São Paulo, Brazil, emphasizing innovation through creativity, courage, and team co-creation. It works with various brands to develop powerful ideas and strategies, as seen in its leadership and press activities. The agency fosters a culture where risk-taking drives advertising services, collaborating on projects to enhance brand growth and media presence.
Who are the top competitors of Purpple?
Purpple's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Purpple offer?
Purpple offers Creative Ideas Development, Brand Strategy Consulting, and Public Relations Support.
How many acquisitions has Purpple made?
Purpple has made 1 acquisition, including Truvía.