About Truvía
Truvía is a Consumer company based in Minneapolis (United States) founded in 2008, and was acquired by Purpple in October 2023. Natural stevia-based sweeteners are marketed by the Truvia brand. Its website truvia.com draws about 58 thousand monthly visits. Truvía offers products and services including Truvia Packets, Truvia Liquids, and Truvia Jars. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Spices & Seasonings. Its legal entity is The Truvía Company, LLC. Its competitors include McCormick, Olde Thompson and Spice World.
Company details
Truvia was established in 2008 in Minneapolis, United States, as a brand within the food and beverage sector. Natural, zero-calorie sweeteners derived from stevia are developed and distributed by the company. Operations center on supplying sugar alternatives for consumer products, with availability through grocery and retail networks across the United States. The domain truvia.com supports online information and engagement.
Products & Services of Truvía
Truvía offers a comprehensive portfolio of products and services, including Truvia Packets, Truvia Liquids, and Truvia Jars.
Calorie-free packets for sweetening beverages and recipes easily.
Liquid options for on-the-go sweetening without added sugar.
Jarred sweeteners for baking and cooking purposes.
Apps and channels of Truvía
its YouTube channel Truvia® has 3.12K subscribers and 30 videos.
Videos from Truvía
The most watched videos on Truvía's YouTube channel, Truvia® (3.12K subscribers). Click a video to play it here.
More on Truvia®.
Investors in Truvía
Truvía has secured backing from 1 investor. Prominent investors backing the company include Purpple.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Creative agency providing strategies and ideas for global brand clients. | 2011 | purpple.com.br | Sao Paulo, Brazil |
Investor details for Truvía
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Timeline of Truvía
2 dated milestones of Truvía across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Truvía is founded.
- Exit Acquired by Purpple.
Competitors of Truvía
Truvía has 3 listed competitors in our database. They include McCormick, Olde Thompson and Spice World.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mccormick.com | 1889 | Baltimore, United States | 13,800 | Spices and seasonings are produced and branded by McCormick. | ||
| oldethompson.com | 1944 | Oxnard, United States | 316 | Spices and seasonings are produced and distributed by Olde Thompson. | ||
| spiceworldinc.com | 1949 | Orlando, United States | 130 | Spices and seasonings are branded and distributed by Spice World. |
Detailed competitors of Truvía
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Web traffic of Truvía
The website of Truvía (truvia.com) receives about 58.1K visits a month.
- Monthly visits58.1K
▼ 31.5% vs previous month
Websites whose visitors overlap most with Truvía. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stevia.com | stevia.com | 100% | – | ||
| sweetleaf.com | 84% | 26.7K | #1,013,546 | View details | |
thegoalz.com | thegoalz.com | 83% | #1,200,116 | – | |
| foodnavigator-usa.com | 80% | #427,758 | View details | ||
bread.com | bread.com | 80% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Truvía
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Truvía (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Truvía
Complete news archive for Truvía
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Frequently Asked Questions about Truvía
Truvía was founded in 2008.
Truvía is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Truvia was established in 2008 in Minneapolis, United States, as a brand within the food and beverage sector. Natural, zero-calorie sweeteners derived from stevia are developed and distributed by the company. Operations center on supplying sugar alternatives for consumer products, with availability through grocery and retail networks across the United States. The domain truvia.com supports online information and engagement.
Truvía's top competitors include McCormick, Spice World and Olde Thompson.
Truvía offers Truvia Packets, Truvia Liquids, and Truvia Jars.
Truvía has 1 investor. Key investors include Purpple.
Truvía operates through The Truvía Company, Llc.
Yes. Truvía was acquired by Purpple in October 2023.