Rags

Lindon, United States Founded: 2014 • Age: 12 yrs
Internet-first brand of kids apparels

About Rags

Rags is a company based in Lindon (United States) founded in 2014.. Rags has raised $1.5 million across 1 funding round from investors including Kickstart Fund, Jeremy Andrus and Davis Smith. Rags offers products and services including RAGS Rompers, Kids Tees, Infant Joggers, and Dresses. Rags operates in a competitive market with competitors including PatPat, Primary, Gymboree, Rockets of Awesome and Monica + Andy, among others.

  • Headquarter Lindon, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rags
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
    $12.1 M (USD)
    17
    as on Dec 31, 2022
  • Net Profit
    $1.89 M (USD)
    52
    as on Dec 31, 2022
  • EBITDA
  • Total Equity Funding
    $1.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.5 M (USD), Seed

    Nov 29, 2018

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Rags

Rags offers a comprehensive portfolio of products and services, including RAGS Rompers, Kids Tees, Infant Joggers, and Dresses. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Clothing items for kids with comfortable designs for everyday wear.

T-shirts for children in various styles and sizes.

Pants for infants offering ease and comfort.

Dresses for adults in different designs.

People of Rags
Headcount 10-50
Employee Profiles 2
Employee Profiles
People
Rachel Nilsson
Founder and CEO

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Teams

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Funding Insights of Rags

Rags has successfully raised a total of $1.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.5 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $1.5M
  • First Round

    (29 Nov 2018)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2018 Amount Seed - Rags Valuation Kickstart Seed Fund
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rags

Rags has secured backing from 4 investors, including institutional and angel investors. Prominent investors backing the company include Kickstart Fund, Jeremy Andrus and Davis Smith. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital funding is provided to early-stage startups.
Founded Year Domain Location

Jeremy Andrus

CEO of Traeger Grills, active angel investor in consumer brands
Founded Year Domain Location

Davis Smith

Angel investor and entrepreneur, known for founding Cotopaxi, active in India.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rags

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Rags

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rags Comparisons

Employees
+
Add Comparison
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Competitors of Rags

Rags operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PatPat, Primary, Gymboree, Rockets of Awesome and Monica + Andy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category apparel for babies and moms is sold online.
domain founded_year HQ Location
Multi-category kids' apparel is offered by an internet-first brand.
domain founded_year HQ Location
Internet first brand offering for kid's apparel
domain founded_year HQ Location
Personalized kids' apparel is delivered through subscription boxes.
domain founded_year HQ Location
Platform offering organic children's apparel brand
domain founded_year HQ Location
Kid's apparel is offered by an internet-first brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rags

Frequently Asked Questions about Rags

When was Rags founded?

Rags was founded in 2014 and raised its 1st funding round 4 years after it was founded.

Where is Rags located?

Rags is headquartered in Lindon, United States. It is registered at Lindon, Utah, United States.

Is Rags a funded company?

Rags is a funded company, having raised a total of $1.5M across 1 funding round to date. The company's 1st funding round was a Seed of $1.5M, raised on Nov 29, 2018.

What is the annual revenue of Rags?

Annual revenue of Rags is $12.1M as on Dec 31, 2022.

What does Rags do?

Founded in 2014 and based in Lindon, United States, operations are focused on the childrens clothing sector as an internet-first brand. A range of products including t-shirts, dresses, onesies, and baby pouches is provided for children, alongside apparel and accessories for parents. Sales and distribution occur primarily through digital channels to serve family-oriented customers.

Who are the top competitors of Rags?

Rags's top competitors include Gymboree, Primary and Hanna Andersson.

What products or services does Rags offer?

Rags offers RAGS Rompers, Kids Tees, Infant Joggers, and Dresses.

Who are Rags's investors?

Rags has 4 investors. Key investors include Kickstart Fund, Jeremy Andrus, Davis Smith, and James Ho.

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