About Primary
Primary is a company based in New York (United States) founded in 2014 by Christina Carbonell and Galyn Bernard. It operates as a Direct-to-Consumer (D2C). Primary has raised $79.96 million across 11 funding rounds from investors including Horizon Tech Finance, Western Technology Investment and USVP. Primary offers products and services including Baby Clothing, Kids Clothing, and Adult Clothing. Primary operates in a competitive market with competitors including PatPat, Gymboree, Hanna Andersson, Rockets of Awesome and Monica + Andy, among others.
- Headquarter New York, United States
- Founders Christina Carbonell, Galyn Bernard
- SectorsRetailConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website primary.com
- Social LinkedIn X Facebook Instagram
- Legal Name Primary Kids, Inc.
- Total Equity Funding$79.96M (USD)
in 11 rounds
- Latest Funding Round$3M (USD), Series C
Jul 2023
- InvestorsHorizon Tech Finance
& 5 more
Products & Services of Primary
Primary offers a comprehensive portfolio of products and services, including Baby Clothing, Kids Clothing, and Adult Clothing.
Clothing for babies aged 0-24 months is provided.
Clothing for kids aged 2-14 years is offered.
Clothing for adults in various styles is available.
Funding Insights of Primary
Primary has successfully raised a total of $79.96M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $3 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $79.96M
- Total Rounds 11
- Last Round Series C — $3M
- First Round $2.53M
(Jun 2014)
- Investors Count 6
Latest 10 of 11 funding rounds of Primary with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $3M | Series C | – | – | – |
| Apr 2022 | $4.43M | Series C | – | – | – |
| Feb 2021 | $9M | Debt – Venture | – | – | |
| Sep 2019 | $20M | Series C | – | USVP, Homebrew | – |
| Jul 2019 | $16.05M | Series B | – | – | – |
| Feb 2018 | $19.8M | Series B | – | – | |
| Jul 2017 | $3.94M | Series A | – | – | – |
| Jun 2016 | $8M | Series A | – | USVP, Homebrew | – |
| Oct 2015 | $2.21M | Seed | – | – | – |
| Jun 2015 | $750,000 | Debt – Venture | – | – |
6 investors in total: 6 institutional.
Investors in Primary
Primary has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Horizon Tech Finance, Western Technology Investment and USVP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
VC firm that focuses on early stage investments in the US | – | usvp.com | Menlo Park, United States | |
Capital and counsel are provided to mission-driven founders by Homebrew. | – | homebrew.co | Burlingame, United States | |
Tech focused VC firm investing in early-stage startups in the US | – | harrisonmetal.com | San Francisco, United States | |
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Provides integrated marketing, sales analytics, trade marketing, and logistics services. | 1975 | gracebeauty.com | New York, United States |
Investor details for Primary
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Primary
19 people are tracked at Primary (7 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Christina Carbonell | Co-Founder & Co-CEO | Leadership |
Galyn Bernard | Co-Founder & Co-CEO | Leadership |
Ally Condon | Vp, Apparel Design At Primary | Leadership |
Alexa Dupont | Merchandising Director | Leadership |
Alex Kazickas | Senior Director of Fulfillment/CX | Leadership |
Audrey Hohman-Miller | Director Fabric & Trim | Leadership |
Jodie Cenci | HR Director | Leadership |
Nora Demenus | Senior Wow Specialist | Team |
Kristian Lopez | Senior Supply Chain Operations Manager | Team |
Victoria Wood | Operations Manager | Team |
Natashia Betancourt | Creative Coordinator | Team |
Anna Kim | Senior Graphic Designer | Team |
David Evering | Wow Supervisor | Team |
Cynnie Paull | Senior Manager, Customer Experience | Team |
Eboni Pace | People Experience Manager | Team |
Meri Vaughn | Creative Project Manager | Team |
Emily Demmer | Order Management Specialist | Team |
Rachel Weinberg | Senior Print Designer & Colorist | Team |
Carlos Ontaneda | Office Manager | Team |
Complete people profiles for Primary
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Primary
3 dated milestones of Primary across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Primary is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series C, of $3.0M.
Competitors of Primary
Primary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PatPat, Gymboree, Hanna Andersson, Rockets of Awesome and Monica + Andy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| patpat.com | 2014 | Mountain View, United States | $207.79M | – | Multi-category apparel for babies and moms is sold online. | |
| gymboree.com | 1976 | San Francisco, United States | $49.07M | – | Internet first brand offering for kid's apparel | |
| hannaandersson.com | 1983 | Portland, United States | – | 367 | Kid's apparel is offered by an internet-first brand. | |
| rocketsofawesome.com | 2016 | New York, United States | $48.49M | – | Personalized kids' apparel is delivered through subscription boxes. | |
| monicaandandy.com | 2013 | Chicago, United States | $25.68M | – | Platform offering organic children's apparel brand | |
| skiphop.com | 2003 | New York, United States | – | 78 | Internet-first brand of multi-category baby products | |
| healthybaby.com | 1997 | New York, United States | – | – | Internet first brand offering multi-category organic baby care products | |
| cadenlane.com | 2004 | Boerne, United States | – | – | An online boutique specializing in high-quality newborn clothing and baby essentials. | |
| cubcoats.com | 2017 | Los Angeles, United States | $4.85M | – | Internet-first brand of kidswear |
Detailed competitors of Primary
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Primary
The website of Primary (primary.com) receives about 384.9K visits a month and ranks #57,927 among all websites worldwide, #2,865 in Fashion and Apparel.
- Monthly visits384.9K
▼ 29% vs previous month
- Unique visitors239.5K
per month
- Global rank#57,927
among all websites
- Category rank#2,865
Lifestyle · Fashion and Apparel
- Bounce rate38%
- Pages per visit8.4
- Average visit3 min 00 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Primary. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hannaandersson.com | 100% | 1.9M | #13,036 | View details | |
gap.com | gap.com | 85% | – | #343 | – |
| teacollection.com | 82% | 157.2K | #126,314 | View details | |
| nordstrom.com | 79% | 43.9M | #577 | View details | |
| maisonette.com | 79% | 601.8K | #34,734 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Primary
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Primary
Complete news archive for Primary
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Primary
10 companies that operate in the same segment as Primary (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Primary
Primary was founded in 2014.
Primary is headquartered in New York, United States. It is registered at New York, New York, United States.
Christina Carbonell is the current CEO of Primary. They have also founded this company.
Primary is a funded company, having raised a total of $79.96M across 11 funding rounds to date. The company's 1st funding round was a Debt – Venture of $750K, raised on Jun 2014.
Primary is engaged in the design and sale of gender-neutral clothing for babies, kids, and adults. A wide range of apparel in various colors and styles is offered, focusing on simplicity, quality, and inclusivity. Products are made to be super soft and durable for everyday wear. The company operates in the consumer goods sector, specifically targeting the childrens and family apparel market with a focus on sustainability initiatives.
Primary's top competitors include Gymboree, Hanna Andersson and PatPat.
Primary offers Baby Clothing, Kids Clothing, and Adult Clothing.
Primary has 6 investors. Key investors include Horizon Tech Finance, Western Technology Investment, USVP, Homebrew, and Grace Beauty Capital.
Primary operates through Primary Kids, Inc..
The website of Primary receives about 385 thousand visits a month and ranks #57,927 among all websites worldwide.