About Primary
Primary is a company based in New York (United States) founded in 2014 by Christina Carbonell and Galyn Bernard. It operates as a Direct-to-Consumer (D2C). Primary has raised $79.96 million across 11 funding rounds from investors including Horizon Tech Finance, Western Technology Investment and USVP. Primary offers products and services including Baby Clothing, Kids Clothing, and Adult Clothing. Primary operates in a competitive market with competitors including PatPat, Gymboree, Hanna Andersson, Rockets of Awesome and Monica + Andy, among others.
- Headquarter New York, United States
- Founders Christina Carbonell, Galyn Bernard
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Sectors
RetailConsumer
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Email
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Phone
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Website
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Social
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- Legal Name Primary Kids, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$79.96 M (USD)
in 11 rounds
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Latest Funding Round
$3 M (USD), Series C
Jul 26, 2023
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Investors
Horizon Tech Finance
& 5 more
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Employee Count
Not available
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Products & Services of Primary
Primary offers a comprehensive portfolio of products and services, including Baby Clothing, Kids Clothing, and Adult Clothing.
Clothing for babies aged 0-24 months is provided.
Clothing for kids aged 2-14 years is offered.
Clothing for adults in various styles is available.
People of Primary
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Funding Insights of Primary
Primary has successfully raised a total of $79.96M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $3 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Primary
Primary has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Horizon Tech Finance, Western Technology Investment and USVP.
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Structured debt is provided to life sciences and technology firms.
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VC firm that focuses on early stage investments in the US
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Capital and counsel are provided to mission-driven founders by Homebrew.
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Investor details for Primary
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Investments & Acquisitions by Primary
Investment portfolio details for Primary
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Financial Statements - Primary
Detailed financials for Primary
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Primary Comparisons
Peer comparison for Primary
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Competitors of Primary
Primary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PatPat, Gymboree, Hanna Andersson, Rockets of Awesome and Monica + Andy, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-category apparel for babies and moms is sold online.
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Internet first brand offering for kid's apparel
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Kid's apparel is offered by an internet-first brand.
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Personalized kids' apparel is delivered through subscription boxes.
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Platform offering organic children's apparel brand
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Detailed competitors of Primary
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Primary
Complete news archive for Primary
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Frequently Asked Questions about Primary
Primary was founded in 2014.
Primary is headquartered in New York, United States. It is registered at New York, New York, United States.
Christina Carbonell is the current CEO of Primary. They have also founded this company.
Primary is a funded company, having raised a total of $79.96M across 11 funding rounds to date.
Primary is engaged in the design and sale of gender-neutral clothing for babies, kids, and adults. A wide range of apparel in various colors and styles is offered, focusing on simplicity, quality, and inclusivity. Products are made to be super soft and durable for everyday wear. The company operates in the consumer goods sector, specifically targeting the childrens and family apparel market with a focus on sustainability initiatives.
Primary's top competitors include Gymboree, Hanna Andersson and PatPat.
Primary offers Baby Clothing, Kids Clothing, and Adult Clothing.
Primary has 6 investors. Key investors include Horizon Tech Finance, Western Technology Investment, USVP, Homebrew, and Grace Beauty Capital.