About Primary
Primary is a company based in New York (United States) founded in 2014 by Christina Carbonell and Galyn Bernard. It operates as a Direct-to-Consumer (D2C). Primary has raised $79.96 million across 11 funding rounds from investors including Horizon Tech Finance, Western Technology Investment and USVP. Primary offers products and services including Baby Clothing, Kids Clothing, and Adult Clothing. Primary operates in a competitive market with competitors including PatPat, Gymboree, Hanna Andersson, Rockets of Awesome and Monica + Andy, among others.
- Headquarter New York, United States
- Founders Christina Carbonell, Galyn Bernard
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Sectors
RetailConsumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Primary Kids, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$79.96 M (USD)
in 11 rounds
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Latest Funding Round
$3 M (USD), Series C
Jul 26, 2023
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Investors
Horizon Tech Finance
& 5 more
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Employee Count
Employee Count
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Products & Services of Primary
Primary offers a comprehensive portfolio of products and services, including Baby Clothing, Kids Clothing, and Adult Clothing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Clothing for babies aged 0-24 months is provided.
Clothing for kids aged 2-14 years is offered.
Clothing for adults in various styles is available.
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Funding Insights of Primary
Primary has successfully raised a total of $79.96M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $3 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Series C — $3.0M
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First Round
First Round
(27 Jun 2014)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2023 | Amount | Series C - Primary | Valuation |
investors |
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| Apr, 2022 | Amount | Series C - Primary | Valuation |
investors |
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| Feb, 2021 | Amount | Debt – Venture - Primary | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Primary
Primary has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Horizon Tech Finance, Western Technology Investment and USVP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Structured debt is provided to life sciences and technology firms.
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Founded Year | Domain | Location | |
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VC firm that focuses on early stage investments in the US
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Founded Year | Domain | Location | |
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Capital and counsel are provided to mission-driven founders by Homebrew.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primary
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Primary
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primary Comparisons
Competitors of Primary
Primary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PatPat, Gymboree, Hanna Andersson, Rockets of Awesome and Monica + Andy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category apparel for babies and moms is sold online.
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| domain | founded_year | HQ Location |
Internet first brand offering for kid's apparel
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| domain | founded_year | HQ Location |
Kid's apparel is offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Personalized kids' apparel is delivered through subscription boxes.
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| domain | founded_year | HQ Location |
Platform offering organic children's apparel brand
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Primary
Frequently Asked Questions about Primary
When was Primary founded?
Primary was founded in 2014.
Where is Primary located?
Primary is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Primary?
Christina Carbonell is the current CEO of Primary. They have also founded this company.
Is Primary a funded company?
Primary is a funded company, having raised a total of $79.96M across 11 funding rounds to date. The company's 1st funding round was a Debt – Venture of $9M, raised on Jun 27, 2014.
What does Primary do?
Primary is engaged in the design and sale of gender-neutral clothing for babies, kids, and adults. A wide range of apparel in various colors and styles is offered, focusing on simplicity, quality, and inclusivity. Products are made to be super soft and durable for everyday wear. The company operates in the consumer goods sector, specifically targeting the childrens and family apparel market with a focus on sustainability initiatives.
Who are the top competitors of Primary?
Primary's top competitors include Gymboree, Hanna Andersson and PatPat.
What products or services does Primary offer?
Primary offers Baby Clothing, Kids Clothing, and Adult Clothing.
Who are Primary's investors?
Primary has 6 investors. Key investors include Horizon Tech Finance, Western Technology Investment, USVP, Homebrew, and Grace Beauty Capital.
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