About Rapala VMC
Rapala VMC is a publicly listed company based in Helsinki (Finland) founded in 1936. Fishing lures, hooks, and accessories are manufactured worldwide. The company has 2 employees. Rapala VMC has completed 2 acquisitions, including 13 Fishing and Dynamite Baits. Its website rapalavmc.com draws about 13 thousand monthly visits. Rapala VMC offers products and services including Fishing Lures and Sustainable Fishing Gear. Its legal entity is Rapala VMC Corporation.
Company details
Rapala VMC was founded in 1936 in Helsinki, Finland, and operates in the fishing equipment sector. A wide variety of lures, hooks, and complementary accessories are designed and produced by the company to support angling activities. Collaborations with other fishing industry brands are maintained to provide diverse product options for global customers. Sustainability efforts, including the creation of recycled fishing lines, are integrated into operations.
- Headquarters Helsinki, Finland
- Employees 2
- Stage Public
- Email••••••••
- Phone•••• ••••
- Website rapalavmc.com
- Social LinkedIn X Facebook Instagram
- Legal Name Rapala Vmc Oyj
- Annual Revenue$266.96 M (USD)3.37as on Dec 31, 2025
- Net Profit-$10.58 M (USD)-233.33as on Dec 31, 2025
- EBITDA$30.55 M (USD)12.55as on Dec 31, 2025
- Latest Funding Round$28.25M (USD), Debt – Conventional
Apr 2019
- Employee Count2
- Investments & Acquisitions13 Fishing
& 1 more
Products & Services of Rapala VMC
Rapala VMC offers a comprehensive portfolio of products and services, including Fishing Lures and Sustainable Fishing Gear.
Fishing lures are manufactured and distributed for recreational angling purposes, with designs that are tested to improve catch rates in various water conditions
Sustainable fishing gear, such as recycled monofilament lines, is developed and offered to minimize environmental impact and support conservation efforts in fishing activities
Funding Insights of Rapala VMC
- Total Rounds 1
- Last Round Debt – Conventional — $28.25M
- First Round $28.25M
(Apr 2019)
All 1 funding rounds of Rapala VMC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $28.25M | Debt – Conventional | – | – | – |
People of Rapala VMC
31 people are tracked at Rapala VMC (12 in leadership, 5 in board & advisors, 14 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Lars Ollberg | President & CEO | Leadership |
Andrew Hoffarth | Vice President Of Finance | Leadership |
Enrico Ravenni | EVP & Head of Distribution in APAC countries & Global Rods | Leadership |
Jean-Philippe Nicolle | EVP & Head of European Distribution | Leadership |
Stanislas De Castelnau | EVP & Head of Operations | Leadership |
Cyrille Viellard | EVP & President of VMC Pêche | Leadership |
Daryl Schindler | Director Of Finance - Canada | Leadership |
Alban Choinier | Vp, Product Development & Innovations EMEA | Leadership |
Steve Anfang | Vice President Operations | Leadership |
Mikko Rautiainen | Head Of Product Development | Leadership |
Charlie Davis | Director Of Product Development | Leadership |
Miikka Tarna | Chief Financial Officer | Leadership |
Alexander Rosenlew | Chairman Of The Board | Board & advisors |
Julia Aubertin | Board Member | Board & advisors |
Vesa Luhtanen | Board Member | Board & advisors |
Emmanuel Viellard | Board Member | Board & advisors |
Jorma Kasslin | Board Member | Board & advisors |
Leila Kataja | Senior Accountant | Team |
Maggie O'Neill | Accounting Manager | Team |
Arto Nygren | EVP, Lure Manufacturing | Team |
11 more people are available in the full profile.
Complete people profiles for Rapala VMC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Rapala VMC
Rapala VMC is a publicly listed company on the OMXHEX with ticker symbol RAP1V in Finland, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Dec 1998
- Listed onOMXHEX: RAP1V
- Listed entityRapala VMC Oyj
- Exchange sectorConsumer durables
- ISINFI0009007355
- Share price1.70 EUR (+0.3% on the day) · 2026-10-14
- Market capitalisation65,292,756.00 EUR
- EPS (diluted, trailing year)-0.06 EUR
- Volume (last session)322
Financials of Rapala VMC
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 227.2M EUR | -9.0M EUR | 26.0M EUR |
| 2024 | 219.8M EUR | -2.7M EUR | 23.1M EUR |
| 2023 | 221.3M EUR | -7.3M EUR | 25.6M EUR |
| 2022 | 272.5M EUR | 3.7M EUR | 35.8M EUR |
| 2021 | 293.0M EUR | 18.2M EUR | 49.4M EUR |
Detailed financial statements for Rapala VMC
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Rapala VMC
Rapala VMC has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include 13 Fishing and Dynamite Baits.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fishing equipment including rods and reels is manufactured and supplied. | 13fishing.com | Eau Claire, United States | 2010 | Dec 2023 | •••• | |
Television programming and streaming services are provided to broad audiences. | dynamitebaits.com | Nottingham, United Kingdom | 2010 | Aug 2010 | •••• |
Complete acquisition details for Rapala VMC
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Timeline of Rapala VMC
5 dated milestones of Rapala VMC across 87 years, from founding to its latest funding, stage changes and deals.
- Founded Rapala VMC is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Dynamite Baits.
- Funding First funding round of $28.3M.
- Acquisition Acquires 13 Fishing.
Web traffic of Rapala VMC
The website of Rapala VMC (rapalavmc.com) receives about 12.9K visits a month.
- Monthly visits12.9K
▲ 31.4% vs previous month
Websites whose visitors overlap most with Rapala VMC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rapala.eu | rapala.eu | 100% | #679,436 | – | |
sufix.com | sufix.com | 88% | – | ||
| rapala.com | 87% | 167.4K | #220,249 | View details | |
deconinck-fishing.com | deconinck-fishing.com | 74% | #278,847 | – | |
fiquetpeche-truite.com | fiquetpeche-truite.com | 32% | – |
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Frequently Asked Questions about Rapala VMC
Rapala VMC was founded in 1936 and raised its 1st funding round 83 years after it was founded.
Rapala VMC is headquartered in Helsinki, Finland.
Rapala VMC has 2 employees.
Annual revenue of Rapala VMC is $266.96M as on Dec 31, 2025.
Rapala VMC was founded in 1936 in Helsinki, Finland, and operates in the fishing equipment sector. A wide variety of lures, hooks, and complementary accessories are designed and produced by the company to support angling activities. Collaborations with other fishing industry brands are maintained to provide diverse product options for global customers. Sustainability efforts, including the creation of recycled fishing lines, are integrated into operations.
Rapala VMC offers Fishing Lures and Sustainable Fishing Gear.
Yes, Rapala VMC is publicly traded on OMXHEX under the ticker symbol RAP1V.
Rapala VMC has made 2 acquisitions, including 13 Fishing, and Dynamite Baits.
Rapala VMC operates through Rapala Vmc Corporation.