About Rapala
Rapala was founded in 1936 by Lauri Rapala in Helsinki, Finland. Fishing lures and related accessories are produced by the company within the outdoor recreation sector. Operations focus on product manufacturing, with items distributed in the United States and other markets. The brand portfolio encompasses VMC, Sufix, Storm, Trigger, Blue Fox, and Terminator, supporting a range of angling equipment needs.
- Headquarter Helsinki, Finland
- Founders Lauri Rapala
- SectorsConsumer
- Website category Sports
- Email••••••••
- Website rapala.com/us_en
- Social LinkedIn X Facebook
People of Rapala
5 people are tracked at Rapala (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Lauri Rapala | Founder | Leadership |
Matt Jensen | Vice President Of Marketing And Ecomm | Leadership |
Daniel Quinn | Director Of Promotions Manager And R&d | Leadership |
Marcus Twidale | President | Leadership |
Josh Manuel | Affiliate Marketing | Team |
Complete people profiles for Rapala
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Web traffic of Rapala
The website of Rapala (rapala.com) receives about 167.4K visits a month and ranks #220,249 among all websites worldwide, #7,199 in Sports.
- Monthly visits167.4K
▲ 20.7% vs previous month
- Unique visitors64.2K
per month
- Global rank#220,249
among all websites
- Category rank#7,199
Sports · Sports
- Bounce rate40%
- Pages per visit4.6
- Average visit1 min 27 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Rapala. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stormlures.com | stormlures.com | 100% | – | – | – |
tacklewarehouse.com | tacklewarehouse.com | 92% | – | #28,230 | – |
| basspro.com | 91% | 14.5M | #2,375 | View details | |
deadlydicklures.com | deadlydicklures.com | 81% | – | #13,849,931 | – |
reefrunner.com | reefrunner.com | 80% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rapala
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Rapala
10 companies that operate in the same segment as Rapala (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Ireland | USD 97.95 M | USD 2.81 B | 2,420 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about Rapala
Rapala was founded in 1936.
Rapala is headquartered in Helsinki, Finland.
Rapala was founded in 1936 by Lauri Rapala in Helsinki, Finland. Fishing lures and related accessories are produced by the company within the outdoor recreation sector. Operations focus on product manufacturing, with items distributed in the United States and other markets. The brand portfolio encompasses VMC, Sufix, Storm, Trigger, Blue Fox, and Terminator, supporting a range of angling equipment needs.
The website of Rapala receives about 167 thousand visits a month and ranks #220,249 among all websites worldwide.