About Rareform
Rareform is a company based in Santa Monica (United States) founded in 2012. Rareform has raised $150 thousand across 1 funding round. The company has 47 employees. Rareform operates in a competitive market with competitors including Senreve, DAGNE DOVER, BEIS, RTIC and RuMe, among others.
- Headquarter Santa Monica, United States
- Employees 47
- SectorsRetail
- Email••••••••
- Website rareform.com
- Social LinkedIn X Facebook Instagram
- Legal Name Rareform Llc
- Total Equity Funding$150K (USD)
in 1 rounds
- Latest Funding Round$150K (USD), Seed
Jun 2012
- Employee Count47
Funding Insights of Rareform
Rareform has successfully raised a total of $150K through 1 strategic funding round. The most recent funding activity was a Seed round of $150 thousand completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $150,000
- Total Rounds 1
- Last Round Seed — $150,000
- First Round $150,000
(Jun 2012)
All 1 funding rounds of Rareform with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $150,000 | Seed | – | – | – |
People of Rareform
5 people are tracked at Rareform (2 in leadership, 3 in team); the tracked headcount is 47.
| Name | Role | Group |
|---|---|---|
Alec Avedissian | Co-Founder & Chief Executive Officer | Leadership |
Lorén Jackson | Director of Finance and Strategy | Leadership |
Megan Frentzel | Brand Manager | Team |
Amanda Shoemaker | Corporate Sales Manager | Team |
Kelley King, CPA | Accounting Manager | Team |
Complete people profiles for Rareform
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Rareform
2 dated milestones of Rareform, from founding to its latest funding, stage changes and deals.
- Founded Rareform is founded.
- Funding First funding round of $150K.
Competitors of Rareform
Rareform operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Senreve, DAGNE DOVER, BEIS, RTIC and RuMe, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| senreve.com | 2015 | San Francisco, United States | $16.75M | – | Women's handbags are designed in NYC and made in Italy. | |
| dagnedover.com | 2012 | New York, United States | $1.25M | – | Chic handbags and accessories are designed, produced, and sold. | |
| beistravel.com | 2017 | El Segundo, United States | – | 1 | Multi-category bags are offered by internet-first brand BEIS. | |
| rticoutdoors.com | 2016 | Houston, United States | – | – | Kitchen supplies and apparel are offered by an internet-first brand. | |
| myrume.com | 2008 | Centennial, United States | $5.35M | 23 | Reusable shopping, grocery, and tote bags are manufactured for sustainability. | |
| popandsuki.com | 2016 | Los Angeles, United States | – | – | Internet first brand offering bags | |
| knackbags.com | 2017 | Barrington, United States | $911,554 | 3 | Bags are offered through an internet-first brand model. | |
| gigihillbags.com | 2009 | Yorba Linda, United States | $4M | – | Handbags, accessories, and pouches are sold online by Gigi Hill. |
Detailed competitors of Rareform
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rareform
The website of Rareform (rareform.com) receives about 78.4K visits a month.
- Monthly visits78.4K
▼ 10.2% vs previous month
Websites whose visitors overlap most with Rareform. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| airinum.com | 100% | 27.2K | #1,168,012 | View details | |
| missionworkshop.com | 87% | 99.6K | #319,213 | View details | |
| givenchy.com | 82% | 581.6K | #74,412 | View details | |
calpaktravel.com | calpaktravel.com | 81% | – | #42,210 | – |
portlandleathergoods.com | portlandleathergoods.com | 81% | – | #12,887 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Rareform
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rareform
Complete news archive for Rareform
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Rareform
10 companies that operate in the same segment as Rareform (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Rareform
Rareform was founded in 2012.
Rareform is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Rareform is a funded company, having raised a total of $150K across 1 funding round to date. The company's 1st funding round was a Seed of $150K, raised on Jun 2012.
Rareform has 47 employees.
Rareform was founded in 2012 in Santa Monica, United States, and operates in the sustainable accessories sector. Billboards are repurposed into products such as backpacks, tote bags, surf bags, and duffels. Manufacturing occurs primarily in California, with some production in China. No company-owned retail outlets are maintained; items are distributed through various retailers in California and select online platforms.
Rareform operates through Rareform Llc.