About RealTargeting
RealTargeting is a Media & Entertainment company based in New York (United States) founded in 2013, and was acquired by DoubleVerify in February 2014. Online fraud prevention for digital ad campaigns is provided. It operates in the Media & Entertainment, Industrial Goods & Manufacturing, and Financial Services sectors. The company was acqui-hired. Its focus areas include Enterprise Infrastructure, Cybersecurity, Anti Fraud and Enterprise Applications. Its competitors include DoubleVerify, BitGo and Riskified; 3 of its 3 listed competitors have raised funding.
Company details
RealTargeting was founded in 2013 in New York, United States, within the ad technology sector. Fraud detection services were offered to DSPs, trading desks, ad networks, retargeters, and agencies. High-value and low-value users were identified in advance of audience-targeted campaigns to support efficiency. Operations focused on online advertising environments. The technology was acquired by DoubleVerify in February 2014.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & EntertainmentIndustrial Goods & Manufacturing Financial Services Technology
- Website realtargeting.com
- Acquired by DoubleVerify (Feb 2014)
- Investors
- Acquired byDoubleVerify
(Feb 2014)
Investors in RealTargeting
RealTargeting has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include DoubleVerify.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ad verification solutions are delivered for digital media campaigns. | 2008 | doubleverify.com | New York, United States |
Investor details for RealTargeting
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- Complete investor list
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Verified entity values are shown only after access is granted.
Timeline of RealTargeting
2 dated milestones of RealTargeting across 1 years, from founding to its latest funding, stage changes and deals.
- Founded RealTargeting is founded.
- Exit Acquired by DoubleVerify.
Competitors of RealTargeting
RealTargeting has 3 listed competitors in our database, 3 of them funded. They include DoubleVerify, BitGo and Riskified.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doubleverify.com | 2008 | New York, United States | $396.5M | 297 | Ad verification solutions are delivered for digital media campaigns. | |
| bitgo.com | 2013 | Palo Alto, United States | $170.5M | 166 | Crypto-based custody, trading, and lending services are provided to institutions. | |
| riskified.com | 2013 | New York, United States | $232.02M | 781 | AI-based fraud prevention for e-commerce payments is provided. |
Detailed competitors of RealTargeting
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- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as RealTargeting (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about RealTargeting
RealTargeting was founded in 2013.
RealTargeting is headquartered in New York, United States. It is registered at New York, New York, United States.
RealTargeting was founded in 2013 in New York, United States, within the ad technology sector. Fraud detection services were offered to DSPs, trading desks, ad networks, retargeters, and agencies. High-value and low-value users were identified in advance of audience-targeted campaigns to support efficiency. Operations focused on online advertising environments. The technology was acquired by DoubleVerify in February 2014.
RealTargeting's top competitors include DoubleVerify, Riskified and BitGo.
RealTargeting has 1 investor. Key investors include DoubleVerify.
Yes. RealTargeting was acquired by DoubleVerify in February 2014.