About RealTruck.com
RealTruck.com is a Transportation, Automotive & Logistics company based in Jamestown (United States) founded in 1998, and was acquired by TA in June 2014. Online retailer of parts accessories for pickup trucks. RealTruck.com has completed 4 acquisitions, including Go Rhino, Mountain Top Industries and Protex. Its website realtruck.com draws about 2.8 million monthly visits. RealTruck.com offers products and services including Truck Bed Covers, Steps, Floor Mats, and Racks and Carriers. Its focus areas include Consumer, Auto E-Commerce & Content, Parts and Accessories and B2C. Its legal entity is RealTruck Inc. Its competitors include Discount Tire, Rough Country and FCP Euro; 1 of its 3 listed competitors has raised funding.
Company details
RealTruck.com is an online retailer of parts and accessories for pickup trucks. The platform offers products across various categories such as internal external accessories and performance parts including air filters, exhaust systems, fuel system parts, mass air flow sensors, and others.
Products & Services of RealTruck.com
RealTruck.com offers a comprehensive portfolio of products and services, including Truck Bed Covers, Steps, Floor Mats, and Racks and Carriers.
Covers designed to protect truck beds from elements and cargo.
Steps for safe and easy access to truck cabins and beds.
Mats that shield truck floors from dirt and wear.
Racks for mounting gear and accessories on trucks.
Apps and channels of RealTruck.com
RealTruck.com publishes 1 mobile app with over 1K+ downloads; its YouTube channel RealTruck.com has 133K subscribers and 30 videos.
Videos from RealTruck.com
The most watched videos on RealTruck.com's YouTube channel, RealTruck.com (133K subscribers). Click a video to play it here.
More on RealTruck.com.
Funding Insights of RealTruck.com
- Total Rounds 1
- Last Round Debt – Conventional — $300M
- First Round $300M
(Apr 2026)
All 1 funding rounds of RealTruck.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $300M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in RealTruck.com
RealTruck.com has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include TA Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by private equity firm TA. | ta.com | Boston, United States |
Investor details for RealTruck.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of RealTruck.com
148 people are tracked at RealTruck.com (63 in leadership, 85 in team).
| Name | Role | Group |
|---|---|---|
Angela Ghannam | Talent Acquisition Partner | Leadership |
Carl-Martin Lindahl | Chief Executive Officer | Leadership |
Logan Kier | Human Resources Business Partner Manager | Leadership |
Tim Maxey | ERP Director | Leadership |
Matt Grau | Chief of Staff | Leadership |
Tammy Bohen | Chief Human Resources Officer | Leadership |
Tony Ambroza | Chief Growth Officer | Leadership |
Greg Nelson | President, E-commerce | Leadership |
Mark Hickey | Chief Engineering Officer | Leadership |
Andy Newhall | Director Organic Growth & SEO | Leadership |
Mandy Desaussure | HR Manager & Business Partner | Leadership |
Joe Nichols | Senior Director - Financial Planning And Analysis | Leadership |
Baljinder Singh | CFO | Leadership |
Anna Shahinyan | Director Of Accounting And Reporting | Leadership |
Molly Muhn Otto | Senior Director, Accounting | Leadership |
Jennifer Wilczynski | Director Of Human Resources | Leadership |
Robert Gaarder | Vice President Of Engineering | Leadership |
Christy Dilbeck | Sr. Director Of Human Resources/hrbp | Leadership |
Robert Luken | Senior HR Director - Total Rewards | Leadership |
Lew Lenti | Director Of Supply Chain And Logistics | Leadership |
128 more people are available in the full profile.
Complete people profiles for RealTruck.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by RealTruck.com
RealTruck.com has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Go Rhino, Mountain Top Industries and Protex.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Automotive accessories for vehicle dealers are manufactured and supplied. | vehicleaccessorygroup.com | Dallas, United States | 2019 | Mar 2025 | •••• | |
Provider of 3D modelling services | oneprotex.com | Denver, United States | 2020 | Jul 2024 | •••• | |
Manufacturer of pick-up truck accessories | mountaintop.dk | Copenhagen, Denmark | 1995 | Oct 2023 | •••• | |
Automotive aftermarket accessories are manufactured by Go Rhino. | gorhino.com | Brea, United States | 1975 | Aug 2023 | •••• |
Complete acquisition details for RealTruck.com
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of RealTruck.com
7 dated milestones of RealTruck.com across 28 years, from founding to its latest funding, stage changes and deals.
- Founded RealTruck.com is founded.
- Exit Acquired by TA.
- Acquisition Acquires Go Rhino.
- Acquisition Acquires Mountain Top Industries.
- Acquisition Acquires Protex.
- Acquisition Acquires Vehicle Accessory Group.
- Funding First funding round of $300.0M.
Competitors of RealTruck.com
RealTruck.com has 3 listed competitors in our database, 1 of them funded. They include Discount Tire, Rough Country and FCP Euro.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| discounttire.com | 1997 | Madison, United States | Retailer offering tires, wheels, and accessories for vehicles online and in stores. | |||
| roughcountry.com | 1996 | Dyersburg, United States | 275 | Automotive parts are retailed online by Rough Country. | ||
| fcpeuro.com | 1986 | Milford, United States | $25M | 193 | Automotive parts and accessories are retailed online. |
Detailed competitors of RealTruck.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of RealTruck.com
The website of RealTruck.com (realtruck.com) receives about 2.8M visits a month and ranks #19,948 among all websites worldwide, #339 in Vehicles.
- Monthly visits2.8M
▼ 2% vs previous month
- Unique visitors1.5M
per month
- Global rank#19,948
among all websites
- Category rank#339
Vehicles · Vehicles
- Bounce rate52%
- Pages per visit3.1
- Average visit2 min 31 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with RealTruck.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| americantrucks.com | 100% | #13,039 | View details | ||
| etrailer.com | 92% | 2.6M | #22,222 | View details | |
| carid.com | 89% | 2.3M | #22,462 | View details | |
| autoaccessoriesgarage.com | 86% | 303.4K | #146,472 | View details | |
| extremeterrain.com | 86% | #19,483 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for RealTruck.com
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Realtruck.Com
Complete news archive for RealTruck.com
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about RealTruck.com
RealTruck.com was founded in 1998 and raised its 1st funding round 28 years after it was founded.
RealTruck.com is headquartered in Jamestown, United States.
RealTruck.com is an online retailer of parts and accessories for pickup trucks. The platform offers products across various categories such as internal external accessories and performance parts including air filters, exhaust systems, fuel system parts, mass air flow sensors, and others.
RealTruck.com's top competitors include Rough Country, FCP Euro and Discount Tire.
RealTruck.com offers Truck Bed Covers, Steps, Floor Mats, and Racks and Carriers.
RealTruck.com has made 4 acquisitions, including Go Rhino, Mountain Top Industries, and Protex.
RealTruck.com has 1 investor. Key investors include TA Associates.
RealTruck.com operates through Realtruck Inc..
Yes. RealTruck.com was acquired by TA in June 2014.
Yes. RealTruck.com publishes RealTruck EQ Installer, with over 1,000 downloads.
The website of RealTruck.com receives about 2.8 million visits a month and ranks #19,948 among all websites worldwide.