Rough Country

Dyersburg, United States Founded: 1996 • Age: 30 yrs Acquired By TSG Consumer Partners
Automotive parts are retailed online by Rough Country.
Annual revenue - Latest available
Total funding - 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Rough Country

Rough Country is a company based in Dyersburg (United States) founded in 1996 was acquired by TSG Consumer Partners in June 2021. Rough Country offers products and services including Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers. Rough Country operates in a competitive market with competitors including Discount Tire, RealTruck.com, FCP Euro, Carparts.com and M&D Distributors, among others.

  • Headquarter Dyersburg, United States
  • Sectors
    Transportation, Automotive & Logistics
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Rough Country, Llc
Operational Areas
Transportation, Automotive & Logistics → Automotive Retail, Aftermarket & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    $235 M (USD), Debt – Conventional

    May 30, 2017

  • Investors
  • Employee Count
    Not available
  • Acquired by
    TSG Consumer Partners

    & 1 more

    (Jun 29, 2021)

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Products & Services of Rough Country

Rough Country offers a comprehensive portfolio of products and services, including Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers.

Product name locked
Category locked
Primary

Kits for elevating trucks and Jeeps for better off-road performance

Product name locked
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High-quality wheels and tires designed for trucks and off-road use

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LED lighting solutions to enhance visibility on off-road vehicles

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Covers for truck beds to protect cargo during transport

People of Rough Country

Headcount 200-500
Employee Profiles 25
Employee Profiles
People
Michael Carroll
Director Of Manufacturing Operations
People
Chris Davis Cota/L
Maintenance Technician
People
Ryan Chase
Director Of Manufacturing Operations
People
Joseph Miller
Shipping Operations Manager

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Funding Insights of Rough Country

Investors in Rough Country

Rough Country has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include NewStar Financial, Gridiron Capital and TSG Consumer Partners.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Gridiron Capital is engaged in middle-market private equity investments.
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Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness.
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Financial services are provided by NewStar Financial in Boston.
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Investor details for Rough Country

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Rough Country

Investments
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Investment portfolio details for Rough Country

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Rough Country

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Detailed financials for Rough Country

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  • Profit trends
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Rough Country Comparisons

Rough Country Primary company
Description
Automotive parts are retailed online by Rough Country.
Location
Dyersburg, United States
Founded Year
1996
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Rough Country

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Rough Country

Rough Country operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Discount Tire, RealTruck.com, FCP Euro, Carparts.com and M&D Distributors, among others.

Company Name Domain Founded year HQ Location Description
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Retailer offering tires, wheels, and accessories for vehicles online and in stores.
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Online retailer of parts & accessories for pickup trucks
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Automotive parts and accessories are retailed online.
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Auto parts and accessories are retailed through an online platform.
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Retailer of automotive parts
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Detailed competitors of Rough Country

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Latest news on Rough Country

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Complete news archive for Rough Country

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Frequently Asked Questions about Rough Country

Rough Country was founded in 1996 and raised its 1st funding round 19 years after it was founded.

Rough Country is headquartered in Dyersburg, United States. It is registered at Dyersburg, Tennessee, United States.

Rough Country was established in 1996 in Dyersburg, United States. Automotive parts are supplied through an online platform by the company, operating within the automotive retail sector. Products are distributed via the domain roughcountry.com, serving customers across the United States. Focus is placed on components for vehicle modifications and maintenance, with headquarters maintained in Dyersburg. Operations emphasize e-commerce accessibility for automotive enthusiasts and professionals.

Rough Country's top competitors include JEGS High Performance, RealTruck.com and TZF Aftermarket.

Rough Country offers Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers.

Rough Country has 3 investors. Key investors include NewStar Financial, Gridiron Capital, and TSG Consumer Partners.

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