About Rough Country
Rough Country is a company based in Dyersburg (United States) founded in 1996 was acquired by TSG Consumer Partners in June 2021.. Rough Country offers products and services including Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers. Rough Country operates in a competitive market with competitors including Discount Tire, RealTruck.com, FCP Euro, Carparts.com and M&D Distributors, among others.
- Headquarter Dyersburg, United States
-
Sectors
Transportation, Automotive & Logistics
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Rough Country, Llc
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
$235 M (USD), Debt – Conventional
May 30, 2017
-
Investors
NewStar Financial
& 2 more
-
Employee Count
Employee Count
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Rough Country
Rough Country offers a comprehensive portfolio of products and services, including Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Kits for elevating trucks and Jeeps for better off-road performance
High-quality wheels and tires designed for trucks and off-road use
LED lighting solutions to enhance visibility on off-road vehicles
Covers for truck beds to protect cargo during transport
Unlock access to complete
Funding Insights of Rough Country
- Total Funding Total Funding
- Total Rounds 2
- Last Round Debt – Conventional — $235.0M
-
First Round
First Round
(01 Jun 2015)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2017 | Amount | Debt – Conventional - Rough Country | Valuation |
investors |
|
| Jun, 2015 | Amount | Debt – Conventional - Rough Country | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rough Country
Rough Country has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include NewStar Financial, Gridiron Capital and TSG Consumer Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Gridiron Capital is engaged in middle-market private equity investments.
|
Founded Year | Domain | Location | |
|
Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness.
|
Founded Year | Domain | Location | |
|
Financial services are provided by NewStar Financial in Boston.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Rough Country
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Rough Country
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rough Country Comparisons
Competitors of Rough Country
Rough Country operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Discount Tire, RealTruck.com, FCP Euro, Carparts.com and M&D Distributors, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Retailer offering tires, wheels, and accessories for vehicles online and in stores.
|
|
| domain | founded_year | HQ Location |
Online retailer of parts & accessories for pickup trucks
|
|
| domain | founded_year | HQ Location |
Automotive parts and accessories are retailed online.
|
|
| domain | founded_year | HQ Location |
Auto parts and accessories are retailed through an online platform.
|
|
| domain | founded_year | HQ Location |
Retailer of automotive parts
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Rough Country
When was Rough Country founded?
Rough Country was founded in 1996 and raised its 1st funding round 19 years after it was founded.
Where is Rough Country located?
Rough Country is headquartered in Dyersburg, United States. It is registered at Dyersburg, Tennessee, United States.
What does Rough Country do?
Rough Country was established in 1996 in Dyersburg, United States. Automotive parts are supplied through an online platform by the company, operating within the automotive retail sector. Products are distributed via the domain roughcountry.com, serving customers across the United States. Focus is placed on components for vehicle modifications and maintenance, with headquarters maintained in Dyersburg. Operations emphasize e-commerce accessibility for automotive enthusiasts and professionals.
Who are the top competitors of Rough Country?
Rough Country's top competitors include JEGS High Performance, RealTruck.com and TZF Aftermarket.
What products or services does Rough Country offer?
Rough Country offers Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers.
Who are Rough Country's investors?
Rough Country has 3 investors. Key investors include NewStar Financial, Gridiron Capital, and TSG Consumer Partners.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.