About Rough Country
Rough Country is a Transportation, Automotive & Logistics company based in Dyersburg (United States) founded in 1996, and was acquired by TSG Consumer Partners in June 2021. Automotive parts are retailed online by Rough Country. Its website roughcountry.com draws about 3 million monthly visits. Rough Country offers products and services including Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers. Its focus areas include Auto, Auto Retail & Aftersales, Parts & Accessories and B2C. Its legal entity is ROUGH COUNTRY, LLC. Its competitors include Discount Tire, RealTruck.com and FCP Euro; 1 of its 3 listed competitors has raised funding.
Company details
Rough Country was established in 1996 in Dyersburg, United States. Automotive parts are supplied through an online platform by the company, operating within the automotive retail sector. Products are distributed via the domain roughcountry.com, serving customers across the United States. Focus is placed on components for vehicle modifications and maintenance, with headquarters maintained in Dyersburg. Operations emphasize e-commerce accessibility for automotive enthusiasts and professionals.
- Headquarters Dyersburg, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
- Email••••••••
- Phone•••• ••••
- Website roughcountry.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by TSG Consumer Partners (Jun 2021)
- Legal Name Rough Country, Llc
- Latest Funding Round$235M (USD), Debt – Conventional
May 2017
- InvestorsNewStar Financial
& 2 more
- Acquired by
Products & Services of Rough Country
Rough Country offers a comprehensive portfolio of products and services, including Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers.
Kits for elevating trucks and Jeeps for better off-road performance
High-quality wheels and tires designed for trucks and off-road use
LED lighting solutions to enhance visibility on off-road vehicles
Covers for truck beds to protect cargo during transport
Apps and channels of Rough Country
its YouTube channel Rough Country has 134K subscribers and 30 videos.
Videos from Rough Country
The most watched videos on Rough Country's YouTube channel, Rough Country (134K subscribers). Click a video to play it here.
More on Rough Country.
Funding Insights of Rough Country
- Total Rounds 2
- Last Round Debt – Conventional — $235M
- First Round $154M
(Jun 2015)
- Investors Count 1
All 2 funding rounds of Rough Country with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $235M | Debt – Conventional | – | – | – |
| Jun 2015 | $154M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Rough Country
Rough Country has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include NewStar Financial, Gridiron Capital and TSG Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Gridiron Capital is engaged in middle-market private equity investments. | gridironcapital.com | New Canaan, United States | ||
Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness. | tsgconsumer.com | |||
Financial services are provided by NewStar Financial in Boston. | 2004 | newstarfin.com | Boston, United States |
Investor details for Rough Country
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Rough Country
25 people are tracked at Rough Country (5 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Michael Carroll | Director Of Manufacturing Operations | Leadership |
Ryan Chase | Director Of Manufacturing Operations | Leadership |
Ken Dunn | Chief Executive Officer | Leadership |
Greg Mitchum | Vice President - Operations, Manufacturing And Supply Chain | Leadership |
Tim Watts | VP Of Sales | Leadership |
Chris Davis Cota/L | Maintenance Technician | Team |
Seth Dortch | Marketing & Development | Team |
Cory B. | Scheduler / Purchasing | Team |
Joseph Miller | Shipping Operations Manager | Team |
Robert Braga | Development Manager Plastics | Team |
Chuck Davis | Senior Sales Representative | Team |
Scotty Rose | Box Machine Ooerator | Team |
Amber Snyder | Packer | Team |
Spencer Chase | Warehouse Manager | Team |
Michael Autry | R&d Shop Manager | Team |
Richard Duvall | Lifecycle Marketing Manager | Team |
Kenney Sandlin | Research And Development Engineer | Team |
Zion Witten | Design Engineer | Team |
Joey Wood | Sales Manager | Team |
Lyle Willis | Salesperson | Team |
5 more people are available in the full profile.
Complete people profiles for Rough Country
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Rough Country
5 dated milestones of Rough Country across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Rough Country is founded.
- Funding First funding round of $154.0M.
- Funding Latest funding round, Debt – Conventional, of $235.0M.
- Exit Acquired by Gridiron Capital.
- Exit Acquired by TSG Consumer Partners.
Competitors of Rough Country
Rough Country has 3 listed competitors in our database, 1 of them funded. They include Discount Tire, RealTruck.com and FCP Euro.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| discounttire.com | 1997 | Madison, United States | Retailer offering tires, wheels, and accessories for vehicles online and in stores. | |||
| realtruck.com | 1998 | Jamestown, United States | 92 | Online retailer of parts & accessories for pickup trucks | ||
| fcpeuro.com | 1986 | Milford, United States | $25M | 193 | Automotive parts and accessories are retailed online. |
Detailed competitors of Rough Country
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Rough Country
The website of Rough Country (roughcountry.com) receives about 3M visits a month and ranks #18,565 among all websites worldwide, #309 in Automotive Industry.
- Monthly visits3M
▼ 11% vs previous month
- Unique visitors1.4M
per month
- Global rank#18,565
among all websites
- Category rank#309
Vehicles · Automotive Industry
- Bounce rate57%
- Pages per visit3.0
- Average visit2 min 54 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Rough Country. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| readylift.com | 100% | 104.4K | #264,913 | View details | |
bds-suspension.com | bds-suspension.com | 93% | #199,521 | – | |
| realtruck.com | 82% | 2.8M | #19,948 | View details | |
| americantrucks.com | 74% | #13,039 | View details | ||
| huskyliners.com | 74% | 487.4K | #85,410 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rough Country
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Related news about Rough Country
Complete news archive for Rough Country
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Frequently Asked Questions about Rough Country
Rough Country was founded in 1996 and raised its 1st funding round 19 years after it was founded.
Rough Country is headquartered in Dyersburg, United States. It is registered at Dyersburg, Tennessee, United States.
Rough Country was established in 1996 in Dyersburg, United States. Automotive parts are supplied through an online platform by the company, operating within the automotive retail sector. Products are distributed via the domain roughcountry.com, serving customers across the United States. Focus is placed on components for vehicle modifications and maintenance, with headquarters maintained in Dyersburg. Operations emphasize e-commerce accessibility for automotive enthusiasts and professionals.
Rough Country's top competitors include RealTruck.com, FCP Euro and Discount Tire.
Rough Country offers Suspension Lift Kits, Wheels and Tires, Off-Road LED Lights, and Bed Covers.
Rough Country has 3 investors. Key investors include NewStar Financial, Gridiron Capital, and TSG Consumer Partners.
Rough Country operates through Rough Country, Llc.
Yes. Rough Country was acquired by TSG Consumer Partners in June 2021.
The website of Rough Country receives about 3 million visits a month and ranks #18,565 among all websites worldwide.