About Redbaby
Redbaby is a Consumer company based in Beijing (China) founded in 2004, and was acquired by Suning.com in September 2012. Online B2C baby and maternity retail marketplace. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its competitors include Haiziwang, Beibei and Leyou; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2004 in Beijing, China, Redbaby functions as an online B2C marketplace specializing in baby and maternity retail. The platform was acquired by Suning.com after experiencing growth challenges post-2008, including attempts to expand into physical stores that led to increased losses. Childrens products have since been integrated as a vertical on Suning.com, contributing to its position as Chinas fourth-largest B2C service.
- Headquarters Beijing, China
- Stage Acquired
- SectorsConsumer
- Website redbaby.com.cn
- Acquired by Suning.com (Sep 2012)
- InvestorsSuning.com
& 1 more
- Acquired bySuning.com
(Sep 2012)
Funding Insights of Redbaby
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Redbaby with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | Seed | – | New Enterprise Associates | – |
2 investors in total: 2 institutional.
Investors in Redbaby
Redbaby has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Suning.com and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Multi-category retail products are sold by Suning.com. | 1990 | suning.com | Nanjing, China |
Investor details for Redbaby
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Redbaby
3 dated milestones of Redbaby across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Redbaby is founded.
- Funding First funding round.
- Exit Acquired by Suning.com.
Competitors of Redbaby
Redbaby has 3 listed competitors in our database, 3 of them funded. They include Haiziwang, Beibei and Leyou.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| haiziwang.com | 2009 | Nanjing, China | $55M | Retailer of baby and maternity products | ||
| beibei.com | 2014 | Hangzhou, China | $224.3M | Maternal and infant products are retailed through an e-commerce platform. | ||
| leyou.com.cn | 1999 | Beijing, China | $51.4M | Online + offline store-based retailer of maternity and kids products |
Detailed competitors of Redbaby
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Redbaby
Websites that share an audience with Redbaby (redbaby.com.cn).
Websites whose visitors overlap most with Redbaby. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gome.com.cn | gome.com.cn | 100% | #1,398,663 | – | |
91tuangou.com | 91tuangou.com | 98% | – | ||
360buy.com | 360buy.com | 44% | #1,751,886 | – | |
| babytree.com | 43% | 15.9K | #1,713,544 | View details | |
 amazon.cn | amazon.cn | 41% | #68,025 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Redbaby
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Redbaby
Redbaby was founded in 2004 and raised its 1st funding round 2 years after it was founded.
Redbaby is headquartered in Beijing, China.
Founded in 2004 in Beijing, China, Redbaby functions as an online B2C marketplace specializing in baby and maternity retail. The platform was acquired by Suning.com after experiencing growth challenges post-2008, including attempts to expand into physical stores that led to increased losses. Childrens products have since been integrated as a vertical on Suning.com, contributing to its position as Chinas fourth-largest B2C service.
Redbaby has 2 investors. Key investors include Suning.com, and NEA.
Yes. Redbaby was acquired by Suning.com in September 2012.