About Reflect
Reflect is a company based in Philadelphia (United States) founded in 2019 by Todd McNeal and Fitz Nowlan was acquired by SmartBear in January 2024. It operates as a SaaS (Software-as-a-Service). Reflect has raised $1.95 million across 2 funding rounds from investors including SmartBear, Battery Ventures and Craft Ventures. Reflect offers products and services including Reflect Web Testing, Reflect Mobile Testing, Reflect Visual Testing, and Reflect API Testing. Reflect operates in a competitive market with competitors including ObservePoint, Noibu, QA.tech, Mr Suricate and Leankoala, among others.
- Headquarter Philadelphia, United States
- Founders Todd McNeal, Fitz Nowlan
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Smartbear Software
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Products & Services of Reflect
Reflect offers a comprehensive portfolio of products and services, including Reflect Web Testing, Reflect Mobile Testing, Reflect Visual Testing, and Reflect API Testing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automated web testing is provided using AI-driven tools.
Mobile testing is enabled with GenAI-powered automation features.
Visual testing is supported for UI consistency checks automatically.
API testing is facilitated through automated cloud-based solutions.
Funding Insights of Reflect
Reflect has successfully raised a total of $1.95M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.8 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.8M
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First Round
First Round
(26 Aug 2020)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2021 | Amount | Seed - Reflect | Valuation | Battery Ventures , Craft Ventures |
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| Aug, 2020 | Amount | Seed - Reflect | Valuation | Y Combinator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Reflect
Reflect has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include SmartBear, Battery Ventures and Craft Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location | |
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Venture capital fund focused on SaaS and consumer sectors
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Early-stage startups are accelerated via funding and educational programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Reflect
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Reflect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Reflect Comparisons
Competitors of Reflect
Reflect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ObservePoint, Noibu, QA.tech, Mr Suricate and Leankoala, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Platform offering website testing solution
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Website testing solution
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| domain | founded_year | HQ Location |
Automated website testing is enabled through AI for developers.
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Web testing solutions provider
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| domain | founded_year | HQ Location |
Automated testing for websites and web services is facilitated.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Reflect
Frequently Asked Questions about Reflect
When was Reflect founded?
Reflect was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Reflect located?
Reflect is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Is Reflect a funded company?
Reflect is a funded company, having raised a total of $1.95M across 2 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Aug 26, 2020.
What does Reflect do?
Comprehensive test automation solutions are offered by Reflect for web, mobile, visual, and API testing. These solutions are powered by AI, utilizing generative technology to create and maintain tests without coding. The cloud-based platform is designed to integrate with existing CICD and test management workflows. Testing bottlenecks are reduced, allowing faster development cycles across various sectors including e-commerce and software development. Features such as data-driven testing and GenAI prompts are included to enhance test coverage and efficiency.
Who are the top competitors of Reflect?
Reflect's top competitors include ObservePoint, Noibu and QA.tech.
What products or services does Reflect offer?
Reflect offers Reflect Web Testing, Reflect Mobile Testing, Reflect Visual Testing, and Reflect API Testing.
Who are Reflect's investors?
Reflect has 4 investors. Key investors include SmartBear, Battery Ventures, Craft Ventures, and Y Combinator.
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