About Reflect
Reflect is a Technology company based in Philadelphia (United States) founded in 2019 by Todd McNeal and Fitz Nowlan, and was acquired by SmartBear in January 2024. Cloud-based no-code solution enables automated regression testing for web apps. It operates on a SaaS (Software-as-a-Service) model. Reflect has raised $1.95 million across 2 funding rounds from investors including SmartBear, Battery Ventures and Craft Ventures. Its website reflect.run draws about 63 thousand monthly visits. Reflect offers products and services including Reflect Web Testing, Reflect Mobile Testing, Reflect Visual Testing, and Reflect API Testing. Its focus areas include Software and Testing Tools. Its legal entity is SmartBear Software. Its competitors include ObservePoint and Assistiv Labs; 2 of its 2 listed competitors have raised funding.
Company details
Comprehensive test automation solutions are offered by Reflect for web, mobile, visual, and API testing. These solutions are powered by AI, utilizing generative technology to create and maintain tests without coding. The cloud-based platform is designed to integrate with existing CICD and test management workflows. Testing bottlenecks are reduced, allowing faster development cycles across various sectors including e-commerce and software development. Features such as data-driven testing and GenAI prompts are included to enhance test coverage and efficiency.
- Headquarters Philadelphia, United States
- Founders Todd McNeal, Fitz Nowlan
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website reflect.run
- Social LinkedIn X
- Acquired by SmartBear (Jan 2024)
- Legal Name Smartbear Software
Products & Services of Reflect
Reflect offers a comprehensive portfolio of products and services, including Reflect Web Testing, Reflect Mobile Testing, Reflect Visual Testing, and Reflect API Testing.
Automated web testing is provided using AI-driven tools.
Mobile testing is enabled with GenAI-powered automation features.
Visual testing is supported for UI consistency checks automatically.
API testing is facilitated through automated cloud-based solutions.
Funding Insights of Reflect
Reflect has successfully raised a total of $1.95M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.8 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.95M
- Total Rounds 2
- Last Round Seed — $1.8M
- First Round $150,000
(Aug 2020)
- Investors Count 3
All 2 funding rounds of Reflect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $1.8M | Seed | – | Battery Ventures, Craft Ventures | – |
| Aug 2020 | $150,000 | Seed | – | Y Combinator | – |
4 investors in total: 4 institutional.
Investors in Reflect
Reflect has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include SmartBear, Battery Ventures and Craft Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Venture capital fund focused on SaaS and consumer sectors | craftventures.com | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Cloud-based tools for software testing and monitoring are offered. | 2003 | smartbear.com | Beverly, United States |
Investor details for Reflect
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People of Reflect
2 people are tracked at Reflect (2 in leadership).
| Name | Role | Group |
|---|---|---|
Todd McNeal | Co-Founder | Leadership |
Fitz Nowlan | Co-Founder | Leadership |
Complete people profiles for Reflect
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Timeline of Reflect
4 dated milestones of Reflect across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Reflect is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Seed, of $1.8M.
- Exit Acquired by SmartBear.
Competitors of Reflect
Reflect has 2 listed competitors in our database, 2 of them funded. They include ObservePoint and Assistiv Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| observepoint.com | 2006 | Provo, United States | $37.88M | 49 | Platform offering website testing solution | |
| assistivlabs.com | 2019 | Portland, United States | $1M | Platform offering website testing software |
Detailed competitors of Reflect
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Web traffic of Reflect
The website of Reflect (reflect.run) receives about 62.8K visits a month.
- Monthly visits62.8K
▲ 30.6% vs previous month
Websites whose visitors overlap most with Reflect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marblism.com | 100% | 265.5K | #151,654 | View details | |
| aikido.dev | 99% | 420.7K | #99,917 | View details | |
axeautomation.co | axeautomation.co | 98% | #1,076,705 | – | |
| vectara.com | 98% | 48.4K | #704,612 | View details | |
| wetest.net | 98% | #366,692 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Reflect
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Top companies in Programming & Software Development Tools
3 companies that operate in the same segment as Reflect (Programming & Software Development Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collaborative platform for design prototyping and feedback is provided. | 2012 | San Francisco, California, United States | USD 748.62 M | 2,877 | ||
AI-based platform for secure collaboration and content management is utilized. | 2005 | Redwood City, California, United States | USD 692.63 M | USD 1.18 B | 4,447 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Reflect
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Frequently Asked Questions about Reflect
Reflect was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Reflect is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Reflect is a funded company, having raised a total of $1.95M across 2 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Aug 2020.
Comprehensive test automation solutions are offered by Reflect for web, mobile, visual, and API testing. These solutions are powered by AI, utilizing generative technology to create and maintain tests without coding. The cloud-based platform is designed to integrate with existing CICD and test management workflows. Testing bottlenecks are reduced, allowing faster development cycles across various sectors including e-commerce and software development. Features such as data-driven testing and GenAI prompts are included to enhance test coverage and efficiency.
Reflect's top competitors include ObservePoint and Assistiv Labs.
Reflect offers Reflect Web Testing, Reflect Mobile Testing, Reflect Visual Testing, and Reflect API Testing.
Reflect has 4 investors. Key investors include SmartBear, Battery Ventures, Craft Ventures, and Y Combinator.
Reflect operates through Smartbear Software.
Yes. Reflect was acquired by SmartBear in January 2024.