ObservePoint

Provo, United States Founded: 2006 • Age: 20 yrs
Platform offering website testing solution
Annual revenue - Latest available
Total funding $37.9M 6 rounds
Employees 49 Tracked headcount
Investors 4 Known backers
Products 2 Services tracked
Competitors 7 Brand Intelligence

About ObservePoint

ObservePoint is a company based in Provo (United States) founded in 2006. ObservePoint has raised $37.88 million across 6 funding rounds from investors including Mercato Partners, Pelion Venture Partners and Album VC. The company has 49 employees as of December 31, 2022. ObservePoint has completed 1 acquisition, including ObservePoint. ObservePoint offers products and services including Web Governance Platform and ObservePoint Debugger. ObservePoint operates in a competitive market with competitors including Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others.

  • Headquarter Provo, United States
  • Employees 49 as on 31 Dec, 2022
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Observepoint, Inc.
Operational Areas
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $37.88 M (USD)

    in 6 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    49

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of ObservePoint

ObservePoint offers a comprehensive portfolio of products and services, including Web Governance Platform and ObservePoint Debugger.

Product name locked
Category locked
Primary

Automates scanning and validation of web tags and cookies.

Product name locked
Category locked
Locked

Tool for identifying and fixing web analytics issues.

People of ObservePoint

Headcount 50-200
Employee Profiles 42
Employee Profiles
People
Alexandru Marcu
Technical Support Engineer
People
Adrian Gîrcoveanu
Technical Support Lead
People
Dallin Madsen
Enterprise Account Executive (SaaS)
People
Todd Wilkerson
Enterprise Account Executive

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Funding Insights of ObservePoint

ObservePoint has successfully raised a total of $37.88M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in ObservePoint

ObservePoint has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Mercato Partners, Pelion Venture Partners and Album VC.

All
Venture Fund
Investor Description Founded Year Domain Location
Growth-stage investments in consumer tech are managed.
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US focused early-stage VC firm
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Investments are directed toward early-stage tech startups by Album VC.
Locked Locked Locked
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Investor details for ObservePoint

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by ObservePoint

ObservePoint has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ObservePoint.

Investments
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Investment portfolio details for ObservePoint

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Marketing data tracking and analytics software is provided.
Locked Locked 2017 Locked
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Complete acquisition details for ObservePoint

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - ObservePoint

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Detailed financials for ObservePoint

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  • Profit trends
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  • Financial ratios

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Observepoint Comparisons

ObservePoint Primary company
Description
Platform offering website testing solution
Location
Provo, United States
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
49
As of 2022
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Peer comparison for ObservePoint

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of ObservePoint

ObservePoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud-based no-code solution enables automated regression testing for web apps.
Locked Locked Locked
Website testing solution
Locked Locked Locked
Automated website testing is enabled through AI for developers.
Locked Locked Locked
Web testing solutions provider
Locked Locked Locked
Automated testing for websites and web services is facilitated.
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Detailed competitors of ObservePoint

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Observepoint

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Complete news archive for ObservePoint

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about ObservePoint

ObservePoint was founded in 2006 and raised its 1st funding round 9 years after it was founded.

ObservePoint is headquartered in Provo, United States. It is registered at Provo, Utah, United States.

ObservePoint is a funded company, having raised a total of $37.88M across 6 funding rounds to date.

As of Dec 31, 2022, the latest employee count at ObservePoint is 49.

ObservePoint was founded in 2006 in Provo, United States, within the digital analytics sector. A platform is operated to verify web tag performance and enhance data quality for enterprises. Services include monitoring, testing, and validating web tags and analytics data across sites. Tools such as a tag debugger are offered for manual spot-checks, alongside automation for full-site processes. Operations focus on enterprise-level data accuracy.

ObservePoint's top competitors include Reflect, Noibu and QA.tech.

ObservePoint offers Web Governance Platform and ObservePoint Debugger.

ObservePoint has made 1 acquisition, including ObservePoint.

ObservePoint has 4 investors. Key investors include Mercato Partners, Pelion Venture Partners, Album VC, and Frazier Group.

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