About ObservePoint
ObservePoint is a Technology company based in Provo (United States) founded in 2006. It operates as a platform offering website testing solution. ObservePoint has raised $37.88 million across 6 funding rounds from investors including Mercato Partners, Pelion Venture Partners and Album VC. The company has 49 employees. ObservePoint has completed 1 acquisition, including ObservePoint. Its website observepoint.com draws about 62 thousand monthly visits. ObservePoint offers products and services including Web Governance Platform and ObservePoint Debugger. Its focus areas include Enterprise Infrastructure, Software Testing Tools, Automated Testing Tools and Website Testing. Its legal entity is OBSERVEPOINT, INC. Its competitors include Reflect, Noibu, QA.tech, Mr Suricate and Leankoala and 1 more; 4 of its 6 listed competitors have raised funding.
Company details
ObservePoint was founded in 2006 in Provo, United States, within the digital analytics sector. A platform is operated to verify web tag performance and enhance data quality for enterprises. Services include monitoring, testing, and validating web tags and analytics data across sites. Tools such as a tag debugger are offered for manual spot-checks, alongside automation for full-site processes. Operations focus on enterprise-level data accuracy.
- Headquarters Provo, United States
- Employees 49
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website observepoint.com
- Social LinkedIn X Facebook
- Legal Name Observepoint, Inc.
- Total Equity Funding$37.88M (USD)
in 6 rounds
- InvestorsMercato Partners
& 3 more
- Employee Count49
- Investments & Acquisitions
Products & Services of ObservePoint
ObservePoint offers a comprehensive portfolio of products and services, including Web Governance Platform and ObservePoint Debugger.
Automates scanning and validation of web tags and cookies.
Tool for identifying and fixing web analytics issues.
Funding Insights of ObservePoint
ObservePoint has successfully raised a total of $37.88M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.88M
- Total Rounds 6
- First Round $6.5M
(Mar 2015)
- Investors Count 4
All 6 funding rounds of ObservePoint with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | – | Series B | – | – | |
| Jan 2018 | $3M | Series B | – | – | – |
| Dec 2016 | $19.37M | Series B | – | Mercato Partners, Pelion Venture Partners | – |
| Mar 2016 | $7.02M | Series B | – | – | – |
| Jan 2016 | $2M | Series A | – | – | – |
| Mar 2015 | $6.5M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in ObservePoint
ObservePoint has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Mercato Partners, Pelion Venture Partners and Album VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage investments in consumer tech are managed. | 2007 | mercatopartners.com | Cottonwood Heights, United States | |
US focused early-stage VC firm | – | pelionvp.com | Salt Lake City, United States | |
Investments are directed toward early-stage tech startups by Album VC. | – | album.vc | Lehi, United States | |
- | – | frazier.vc | - |
Investor details for ObservePoint
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People of ObservePoint
41 people are tracked at ObservePoint (11 in leadership, 30 in team); the tracked headcount is 49.
| Name | Role | Group |
|---|---|---|
John Pestana | CEO & Co-Founder | Leadership |
Jared Wilks | CFO | Leadership |
kyle winder | Senior Director of Revenue Operations | Leadership |
Harold Madsen | VP, Engineering | Leadership |
Dave Smith | CTO | Leadership |
J. D. Jeppson | Chief Revenue Officer | Leadership |
Dylan Sellers | Vice President of Customer Success | Leadership |
David Johnson | Director of EMEA | Leadership |
Kyle Beatie, CPA | Director of Finance and Controller | Leadership |
Caleb Conners | Partner Success Manager | Leadership |
Shawn Madsen | Vice President Of Sales | Leadership |
Alexandru Marcu | Technical Support Engineer | Team |
Adrian Gîrcoveanu | Technical Support Lead | Team |
Dallin Madsen | Enterprise Account Executive (SaaS) | Team |
Todd Wilkerson | Enterprise Account Executive | Team |
Abel Gomez | Enterprise Account Executive | Team |
Chris Hawkes | Implementation Engineer & Onboarding | Team |
Curt Sundell | Technical Operations Manager | Team |
Danielle Warren | Account Development Manager | Team |
Jered White | Solutions Engineer | Team |
21 more people are available in the full profile.
Complete people profiles for ObservePoint
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by ObservePoint
ObservePoint has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ObservePoint.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing data tracking and analytics software is provided. | strala.com | Lehi, United States | 2017 | Feb 2020 | •••• |
Complete acquisition details for ObservePoint
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Timeline of ObservePoint
4 dated milestones of ObservePoint across 15 years, from founding to its latest funding, stage changes and deals.
- Founded ObservePoint is founded.
- Funding First funding round of $6.5M.
- Acquisition Acquires ObservePoint.
- Funding Latest funding round, Series B,.
Competitors of ObservePoint
ObservePoint has 6 listed competitors in our database, 4 of them funded. They include Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reflect.run | 2019 | Philadelphia, United States | $1.95M | – | Cloud-based no-code solution enables automated regression testing for web apps. | |
| noibu.com | 2017 | Ottawa, Canada | – | 71 | Website testing solution | |
| qa.tech | 2023 | Stockholm, Sweden | $4.26M | – | Automated website testing is enabled through AI for developers. | |
| mrsuricate.com | 2015 | Nantes, France | $2.84M | – | Web testing solutions provider | |
| leankoala.com | 2016 | Hamburg, Germany | – | – | Automated testing for websites and web services is facilitated. | |
| assistivlabs.com | 2019 | Portland, United States | $1M | – | Platform offering website testing software |
Detailed competitors of ObservePoint
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of ObservePoint
The website of ObservePoint (observepoint.com) receives about 62.4K visits a month and ranks #399,399 among all websites worldwide, #778 in Online Marketing.
- Monthly visits62.4K
▲ 8.7% vs previous month
- Unique visitors14.1K
per month
- Global rank#399,399
among all websites
- Category rank#778
Business and Consumer Services · Online Marketing
- Bounce rate41%
- Pages per visit7.5
- Average visit5 min 17 sec
- DevicesDesktop 66% · Mobile 34%
Websites whose visitors overlap most with ObservePoint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tealium.com | 100% | 121.5K | #332,407 | View details | |
| surferseo.com | 89% | 852.8K | #57,968 | View details | |
| boostability.com | 89% | 37.3K | #766,388 | View details | |
| semrush.com | 88% | 11.5M | #4,220 | View details | |
| audisto.com | 84% | – | #3,141,396 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for ObservePoint
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Programming & Software Development Tools
10 companies that operate in the same segment as ObservePoint (Programming & Software Development Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collaborative platform for design prototyping and feedback is provided. | 2012 | San Francisco, California, United States | USD 748.62 M | – | 2,877 | |
AI-based platform for secure collaboration and content management is utilized. | 2005 | Redwood City, California, United States | USD 692.63 M | USD 1.18 B | 4,447 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Crowdsourced testing platforms are offered for software quality assurance. | 1966 | Framingham, Massachusetts, United States | USD 115.9 M | – | – | |
A platform for the AI community to collaborate and build. | 2016 | Paris, Ile de France, France | USD 399.91 M | – | 1,142 | |
Cloud-based whiteboarding software is provided for team collaboration and communication. | 2011 | San Francisco, California, United States | USD 501.3 M | – | – | |
Security testing software is provided for code vulnerability detection. | 2006 | Atlanta, Georgia, United States | USD 98.5 M | USD 3.35 M | 38 | |
Honeycomb is recognized for providing observability solutions for distributed services. | 2016 | San Francisco, California, United States | USD 144.9 M | – | – | |
Cloud based suite of software testing solutions | 2011 | Mumbai, Maharashtra, India | USD 253.3 M | USD 75.19 M | 1,416 | |
Cloud-based cross-browser testing services are provided for web applications. | 2017 | San Francisco, California, United States | USD 108.4 M | USD 693.97 K | 48 |
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Related news about Observepoint
Complete news archive for ObservePoint
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Frequently Asked Questions about ObservePoint
ObservePoint was founded in 2006 and raised its 1st funding round 9 years after it was founded.
ObservePoint is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
ObservePoint is a funded company, having raised a total of $37.88M across 6 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Mar 2015.
ObservePoint has 49 employees.
ObservePoint was founded in 2006 in Provo, United States, within the digital analytics sector. A platform is operated to verify web tag performance and enhance data quality for enterprises. Services include monitoring, testing, and validating web tags and analytics data across sites. Tools such as a tag debugger are offered for manual spot-checks, alongside automation for full-site processes. Operations focus on enterprise-level data accuracy.
ObservePoint offers Web Governance Platform and ObservePoint Debugger.
ObservePoint has made 1 acquisition, including ObservePoint.
ObservePoint has 4 investors. Key investors include Mercato Partners, Pelion Venture Partners, Album VC, and Frazier Group.
ObservePoint operates through Observepoint, Inc..