About ObservePoint
ObservePoint is a company based in Provo (United States) founded in 2006.. ObservePoint has raised $37.88 million across 5 funding rounds from investors including Mercato Partners, Pelion Venture Partners and Album VC. The company has 49 employees as of December 31, 2022. ObservePoint has completed 1 acquisition, including ObservePoint. ObservePoint offers products and services including Web Governance Platform and ObservePoint Debugger. ObservePoint operates in a competitive market with competitors including Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others.
- Headquarter Provo, United States
- Employees 49 as on 31 Dec, 2022
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Observepoint, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$37.88 M (USD)
in 5 rounds
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Latest Funding Round
$3 M (USD), Series B
Jan 17, 2018
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Investors
Mercato Partners
& 2 more
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Employee Count
49
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of ObservePoint
ObservePoint offers a comprehensive portfolio of products and services, including Web Governance Platform and ObservePoint Debugger. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates scanning and validation of web tags and cookies.
Tool for identifying and fixing web analytics issues.
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Funding Insights of ObservePoint
ObservePoint has successfully raised a total of $37.88M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $3 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $3.0M
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First Round
First Round
(13 Mar 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2018 | Amount | Series B - ObservePoint | Valuation |
investors |
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| Dec, 2016 | Amount | Series B - ObservePoint | Valuation | Mercato Partners , Pelion Venture Partners |
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| Mar, 2016 | Amount | Series B - ObservePoint | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ObservePoint
ObservePoint has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Mercato Partners, Pelion Venture Partners and Album VC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth-stage investments in consumer tech are managed.
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Founded Year | Domain | Location | |
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US focused early-stage VC firm
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Founded Year | Domain | Location | |
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Investments are directed toward early-stage tech startups by Album VC.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ObservePoint
ObservePoint has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ObservePoint. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Marketing data tracking and analytics software is provided.
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ObservePoint
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Observepoint Comparisons
Competitors of ObservePoint
ObservePoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based no-code solution enables automated regression testing for web apps.
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| domain | founded_year | HQ Location |
Website testing solution
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| domain | founded_year | HQ Location |
Automated website testing is enabled through AI for developers.
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| domain | founded_year | HQ Location |
Web testing solutions provider
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| domain | founded_year | HQ Location |
Automated testing for websites and web services is facilitated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about ObservePoint
When was ObservePoint founded?
ObservePoint was founded in 2006 and raised its 1st funding round 9 years after it was founded.
Where is ObservePoint located?
ObservePoint is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
Is ObservePoint a funded company?
ObservePoint is a funded company, having raised a total of $37.88M across 5 funding rounds to date. The company's 1st funding round was a Series B of $7.02M, raised on Mar 13, 2015.
How many employees does ObservePoint have?
As of Dec 31, 2022, the latest employee count at ObservePoint is 49.
What does ObservePoint do?
ObservePoint was founded in 2006 in Provo, United States, within the digital analytics sector. A platform is operated to verify web tag performance and enhance data quality for enterprises. Services include monitoring, testing, and validating web tags and analytics data across sites. Tools such as a tag debugger are offered for manual spot-checks, alongside automation for full-site processes. Operations focus on enterprise-level data accuracy.
Who are the top competitors of ObservePoint?
What products or services does ObservePoint offer?
ObservePoint offers Web Governance Platform and ObservePoint Debugger.
How many acquisitions has ObservePoint made?
ObservePoint has made 1 acquisition, including ObservePoint.
Who are ObservePoint's investors?
ObservePoint has 3 investors. Key investors include Mercato Partners, Pelion Venture Partners, and Album VC.
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