About ObservePoint
ObservePoint is a company based in Provo (United States) founded in 2006. ObservePoint has raised $37.88 million across 6 funding rounds from investors including Mercato Partners, Pelion Venture Partners and Album VC. The company has 49 employees as of December 31, 2022. ObservePoint has completed 1 acquisition, including ObservePoint. ObservePoint offers products and services including Web Governance Platform and ObservePoint Debugger. ObservePoint operates in a competitive market with competitors including Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others.
- Headquarter Provo, United States
- Employees 49 as on 31 Dec, 2022
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Observepoint, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$37.88 M (USD)
in 6 rounds
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Latest Funding Round
Not available
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Investors
Mercato Partners
& 3 more
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Employee Count
49
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of ObservePoint
ObservePoint offers a comprehensive portfolio of products and services, including Web Governance Platform and ObservePoint Debugger.
Automates scanning and validation of web tags and cookies.
Tool for identifying and fixing web analytics issues.
People of ObservePoint
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Funding Insights of ObservePoint
ObservePoint has successfully raised a total of $37.88M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in ObservePoint
ObservePoint has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Mercato Partners, Pelion Venture Partners and Album VC.
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Growth-stage investments in consumer tech are managed.
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US focused early-stage VC firm
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Investments are directed toward early-stage tech startups by Album VC.
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Investor details for ObservePoint
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by ObservePoint
ObservePoint has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ObservePoint.
Investment portfolio details for ObservePoint
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- Portfolio identities
- Transaction dates
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Marketing data tracking and analytics software is provided.
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Complete acquisition details for ObservePoint
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
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- Domains and locations
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Financial Statements - ObservePoint
Detailed financials for ObservePoint
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
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Observepoint Comparisons
Peer comparison for ObservePoint
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Competitors of ObservePoint
ObservePoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reflect, Noibu, QA.tech, Mr Suricate and Leankoala, among others.
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Cloud-based no-code solution enables automated regression testing for web apps.
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Website testing solution
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Automated website testing is enabled through AI for developers.
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Web testing solutions provider
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Automated testing for websites and web services is facilitated.
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Detailed competitors of ObservePoint
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Latest news on Observepoint
Complete news archive for ObservePoint
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Frequently Asked Questions about ObservePoint
ObservePoint was founded in 2006 and raised its 1st funding round 9 years after it was founded.
ObservePoint is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
ObservePoint is a funded company, having raised a total of $37.88M across 6 funding rounds to date.
As of Dec 31, 2022, the latest employee count at ObservePoint is 49.
ObservePoint was founded in 2006 in Provo, United States, within the digital analytics sector. A platform is operated to verify web tag performance and enhance data quality for enterprises. Services include monitoring, testing, and validating web tags and analytics data across sites. Tools such as a tag debugger are offered for manual spot-checks, alongside automation for full-site processes. Operations focus on enterprise-level data accuracy.
ObservePoint offers Web Governance Platform and ObservePoint Debugger.
ObservePoint has made 1 acquisition, including ObservePoint.
ObservePoint has 4 investors. Key investors include Mercato Partners, Pelion Venture Partners, Album VC, and Frazier Group.