About ObservePoint
ObservePoint is a company based in Lehi (United States) founded in 2017 by Mikel Chertudi and Rob Clarke was acquired by ObservePoint in February 2020. It operates as a SaaS (Software-as-a-Service) and Professional Services. ObservePoint has raised $8 million across 1 funding round from investors including SVB, Lightspeed Venture Partners and ObservePoint. ObservePoint offers products and services including Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation. ObservePoint operates in a competitive market with competitors including Marin Software, Wunderkind, Brevo, SleekFlow and Pixis, among others.
- Headquarter Lehi, United States
- Founders Mikel Chertudi, Rob Clarke
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Observepoint
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$8 M (USD)
in 1 rounds
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Latest Funding Round
$8 M (USD), Seed
Aug 30, 2018
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Investors
SVB
& 6 more
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Employee Count
Not available
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Acquired by
ObservePoint
(Feb 10, 2020)
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Products & Services of ObservePoint
ObservePoint offers a comprehensive portfolio of products and services, including Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation.
Website privacy compliance is scanned for regulatory adherence.
Analytics functionality is validated across the entire website.
Accessibility compliance is assessed per WCAG 2.1 standards.
Consent banners are audited for privacy violation risks.
Marketing emails are checked for broken link issues.
Funding Insights of ObservePoint
ObservePoint has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Seed round of $8 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in ObservePoint
ObservePoint has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Lightspeed Venture Partners and ObservePoint.
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Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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US focused early-stage VC firm
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Early-stage investments in US tech and life sciences are targeted.
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Investor details for ObservePoint
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ObservePoint
Investment portfolio details for ObservePoint
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - ObservePoint
Detailed financials for ObservePoint
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Observepoint Comparisons
Peer comparison for ObservePoint
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of ObservePoint
ObservePoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, Wunderkind, Brevo, SleekFlow and Pixis, among others.
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Campaign management software is provided for automating digital ad workflows.
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Adnetwork and performance marketing platform
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Cloud-based campaign management solutions are delivered for enterprises.
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Omnichannel conversational AI suite for customer engagement
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Provider of an AI-powered platform for advertising campaign optimization and creative generation
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Integrated marketing and CRM solutions are provided to businesses.
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Detailed competitors of ObservePoint
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Observepoint
Complete news archive for ObservePoint
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ObservePoint
ObservePoint was founded in 2017 and raised its 1st funding round 1 year after it was founded.
ObservePoint is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.
Mikel Chertudi is the current CEO of ObservePoint. They have also founded this company.
ObservePoint is a funded company, having raised a total of $8M across 1 funding round to date.
Automated solutions for website scanning are offered by ObservePoint, focusing on privacy compliance, accessibility adherence, and analytics validation. Services cover detection of unapproved cookies, broken tags, and consent management issues across various regulatory frameworks like GDPR and CCPA. Sectors addressed include digital marketing, web analytics, and regulatory compliance. Comprehensive audits for performance, privacy risks, and tag accuracy are conducted at scale, alongside email and landing page validation to optimize marketing efforts.
ObservePoint's top competitors include Marin Software, Brevo and Pixis.
ObservePoint offers Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation.
ObservePoint has 7 investors. Key investors include SVB, Lightspeed Venture Partners, ObservePoint, Pelion Venture Partners, and Signal Peak.