About ObservePoint
ObservePoint is a company based in Lehi (United States) founded in 2017 by Mikel Chertudi and Rob Clarke was acquired by ObservePoint in February 2020. It operates as a SaaS (Software-as-a-Service), and Professional Services. ObservePoint has raised $8 million across 1 funding round from investors including SVB, Lightspeed Venture Partners and ObservePoint. ObservePoint offers products and services including Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation. ObservePoint operates in a competitive market with competitors including Marin Software, Wunderkind, Brevo, SleekFlow and Pixis, among others.
- Headquarter Lehi, United States
- Founders Mikel Chertudi, Rob Clarke
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Observepoint
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8 M (USD)
in 1 rounds
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Latest Funding Round
$8 M (USD), Seed
Aug 30, 2018
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Investors
SVB
& 6 more
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Employee Count
Employee Count
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Acquired by
ObservePoint
(Feb 10, 2020)
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Products & Services of ObservePoint
ObservePoint offers a comprehensive portfolio of products and services, including Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Website privacy compliance is scanned for regulatory adherence.
Analytics functionality is validated across the entire website.
Accessibility compliance is assessed per WCAG 2.1 standards.
Consent banners are audited for privacy violation risks.
Marketing emails are checked for broken link issues.
Funding Insights of ObservePoint
ObservePoint has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Seed round of $8 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $8.0M
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First Round
First Round
(30 Aug 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2018 | Amount | Seed - ObservePoint | Valuation | Lightspeed Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ObservePoint
ObservePoint has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Lightspeed Venture Partners and ObservePoint. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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Founded Year | Domain | Location | |
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US focused early-stage VC firm
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Founded Year | Domain | Location | |
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Early-stage investments in US tech and life sciences are targeted.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ObservePoint
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - ObservePoint
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Observepoint Comparisons
Competitors of ObservePoint
ObservePoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, Wunderkind, Brevo, SleekFlow and Pixis, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign management software is provided for automating digital ad workflows.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| domain | founded_year | HQ Location |
Cloud-based campaign management solutions are delivered for enterprises.
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| domain | founded_year | HQ Location |
Omnichannel conversational AI suite for customer engagement
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| domain | founded_year | HQ Location |
Provider of an AI-powered platform for advertising campaign optimization and creative generation
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| domain | founded_year | HQ Location |
Integrated marketing and CRM solutions are provided to businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Observepoint
Frequently Asked Questions about ObservePoint
When was ObservePoint founded?
ObservePoint was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is ObservePoint located?
ObservePoint is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.
Who is the current CEO of ObservePoint?
Mikel Chertudi is the current CEO of ObservePoint. They have also founded this company.
Is ObservePoint a funded company?
ObservePoint is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Seed of $8M, raised on Aug 30, 2018.
What does ObservePoint do?
Automated solutions for website scanning are offered by ObservePoint, focusing on privacy compliance, accessibility adherence, and analytics validation. Services cover detection of unapproved cookies, broken tags, and consent management issues across various regulatory frameworks like GDPR and CCPA. Sectors addressed include digital marketing, web analytics, and regulatory compliance. Comprehensive audits for performance, privacy risks, and tag accuracy are conducted at scale, alongside email and landing page validation to optimize marketing efforts.
Who are the top competitors of ObservePoint?
ObservePoint's top competitors include Marin Software, Brevo and Pixis.
What products or services does ObservePoint offer?
ObservePoint offers Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation.
Who are ObservePoint's investors?
ObservePoint has 7 investors. Key investors include SVB, Lightspeed Venture Partners, ObservePoint, Pelion Venture Partners, and Signal Peak.
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