About ObservePoint
ObservePoint is a Technology company based in Lehi (United States) founded in 2017 by Mikel Chertudi and Rob Clarke, and was acquired by ObservePoint in February 2020. It operates as a marketing data tracking and analytics software is provided. It operates on a SaaS (Software-as-a-Service) and Professional Services model. ObservePoint has raised $8 million across 1 funding round from investors including SVB, Lightspeed Venture Partners and ObservePoint. Its chief executive is Mikel Chertudi. ObservePoint offers products and services including Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation. Its focus areas include Software and Data Analytics. Its competitors include Marin Software, Wunderkind, Brevo, SleekFlow and Pixis and 2 more; 6 of its 7 listed competitors have raised funding.
Company details
Automated solutions for website scanning are offered by ObservePoint, focusing on privacy compliance, accessibility adherence, and analytics validation. Services cover detection of unapproved cookies, broken tags, and consent management issues across various regulatory frameworks like GDPR and CCPA. Sectors addressed include digital marketing, web analytics, and regulatory compliance. Comprehensive audits for performance, privacy risks, and tag accuracy are conducted at scale, alongside email and landing page validation to optimize marketing efforts.
- Headquarters Lehi, United States
- Founders Mikel Chertudi, Rob Clarke
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website strala.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by ObservePoint (Feb 2020)
- Legal Name Observepoint
- Total Equity Funding$8M (USD)
in 1 rounds
- Latest Funding Round$8M (USD), Seed
Aug 2018
- InvestorsSVB
& 6 more
- Acquired byObservePoint
(Feb 2020)
Products & Services of ObservePoint
ObservePoint offers a comprehensive portfolio of products and services, including Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation.
Website privacy compliance is scanned for regulatory adherence.
Analytics functionality is validated across the entire website.
Accessibility compliance is assessed per WCAG 2.1 standards.
Consent banners are audited for privacy violation risks.
Marketing emails are checked for broken link issues.
Apps and channels of ObservePoint
its YouTube channel ObservePoint has 1K subscribers and 30 videos.
Videos from ObservePoint
The most watched videos on ObservePoint's YouTube channel, ObservePoint (1K subscribers). Click a video to play it here.
More on ObservePoint.
Funding Insights of ObservePoint
ObservePoint has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Seed round of $8 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 1
- Last Round Seed — $8M
- First Round $8M
(Aug 2018)
- Investors Count 6
All 1 funding rounds of ObservePoint with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $8M | Seed | – | Lightspeed Venture Partners |
7 investors in total: 7 institutional.
Investors in ObservePoint
ObservePoint has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Lightspeed Venture Partners and ObservePoint.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
US focused early-stage VC firm | – | pelionvp.com | Salt Lake City, United States | |
Early-stage investments in US tech and life sciences are targeted. | – | spv.com | Salt Lake City, United States | |
Investments are directed toward early-stage tech startups by Album VC. | – | album.vc | Lehi, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Acquires and manages underutilized real estate for senior living and multifamily investments. | 2008 | cougarcapitalmanagement.com | Boston, United States | |
Platform offering website testing solution | 2006 | observepoint.com | Provo, United States |
Investor details for ObservePoint
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ObservePoint
3 people are tracked at ObservePoint (3 in leadership).
| Name | Role | Group |
|---|---|---|
Mikel Chertudi | Co-Founder & CEO | Leadership |
Rob Clarke | Co-Founder & CXO | Leadership |
Tara Stiles | Founder | Leadership |
Complete people profiles for ObservePoint
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of ObservePoint
3 dated milestones of ObservePoint across 3 years, from founding to its latest funding, stage changes and deals.
- Founded ObservePoint is founded.
- Funding First funding round of $8.0M.
- Exit Acquired by ObservePoint.
Competitors of ObservePoint
ObservePoint has 7 listed competitors in our database, 6 of them funded. They include Marin Software, Wunderkind, Brevo, SleekFlow and Pixis, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| brevo.com | 2012 | Paris, France | $197.37M | – | Cloud-based campaign management solutions are delivered for enterprises. | |
| sleekflow.io | 2019 | Singapore | $15M | – | Omnichannel conversational AI suite for customer engagement | |
| pixis.ai | 2018 | Chicago, United States | $209M | – | Provider of an AI-powered platform for advertising campaign optimization and creative generation | |
| swiftpage.com | 2001 | Denver, United States | $2.5M | 88 | Integrated marketing and CRM solutions are provided to businesses. | |
| sharpspring.com | 2011 | Gainesville, United States | – | 194 | Cloud-based sales and marketing automation is provided for SMBs. |
Detailed competitors of ObservePoint
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Top companies in MarketingTech
10 companies that operate in the same segment as ObservePoint (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Observepoint
Complete news archive for ObservePoint
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Frequently Asked Questions about ObservePoint
ObservePoint was founded in 2017 and raised its 1st funding round 1 year after it was founded.
ObservePoint is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.
Mikel Chertudi is the current CEO of ObservePoint. They have also founded this company.
ObservePoint is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Seed of $8M, raised on Aug 2018.
Automated solutions for website scanning are offered by ObservePoint, focusing on privacy compliance, accessibility adherence, and analytics validation. Services cover detection of unapproved cookies, broken tags, and consent management issues across various regulatory frameworks like GDPR and CCPA. Sectors addressed include digital marketing, web analytics, and regulatory compliance. Comprehensive audits for performance, privacy risks, and tag accuracy are conducted at scale, alongside email and landing page validation to optimize marketing efforts.
ObservePoint's top competitors include Marin Software, Brevo and Pixis.
ObservePoint offers Website Privacy Scan, Analytics Validation, Website Accessibility Scan, Consent Banner Audit, and Email Link Validation.
ObservePoint has 7 investors. Key investors include SVB, Lightspeed Venture Partners, ObservePoint, Pelion Venture Partners, and Signal Peak.
ObservePoint operates through Observepoint.
Yes. ObservePoint was acquired by ObservePoint in February 2020.