About Rethink Brands
Rethink Brands is a company based in Columbia (United States) founded in 2015 by Matthew Swanson and Christopher O'Donovan. Rethink Brands has raised $8.35 million across 3 funding rounds from investors including AF Ventures. The company has 2 employees. Rethink Brands operates in a competitive market with competitors including waterdrop, Hint, Essentia Water, Icelandic Glacial and PathWater, among others.
- Headquarter Columbia, United States
- Employees 2
- Founders Matthew Swanson, Christopher O'Donovan
- SectorsConsumer
- Phone•••• ••••
- Website drinkrethinkwater.com
- Social LinkedIn X
- Legal Name Rethink Brands, Llc 401K Plan
- Total Equity Funding$8.35M (USD)
in 3 rounds
- Latest Funding Round$1.3M (USD), Series A
Jun 2019
- Investors
- Employee Count2
Funding Insights of Rethink Brands
Rethink Brands has successfully raised a total of $8.35M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.3 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.35M
- Total Rounds 3
- Last Round Series A — $1.3M
- First Round $345,000
(Mar 2016)
- Investors Count 1
All 3 funding rounds of Rethink Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $1.3M | Series A | – | – | – |
| Jul 2018 | $6.7M | Series A | – | AF Ventures | – |
| Mar 2016 | $345,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Rethink Brands
Rethink Brands has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include AF Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A consumer fund focused on emerging growth stage businesses. | – | afventures.vc | New York, United States |
Investor details for Rethink Brands
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People of Rethink Brands
2 people are tracked at Rethink Brands (2 in leadership); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Matthew Swanson | Founder & CEO | Leadership |
Christopher O'Donovan | Founder | Leadership |
Complete people profiles for Rethink Brands
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Timeline of Rethink Brands
3 dated milestones of Rethink Brands across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Rethink Brands is founded.
- Funding First funding round of $345K.
- Funding Latest funding round, Series A, of $1.3M.
Competitors of Rethink Brands
Rethink Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as waterdrop, Hint, Essentia Water, Icelandic Glacial and PathWater, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| waterdrop.com | 2016 | Chicago, United States | $70M | – | Packaged flavored water is manufactured and distributed by Waterdrop. | |
| drinkhint.com | 2005 | San Francisco, United States | $62.68M | 69 | Flavored water beverages are produced and distributed by Hint. | |
| essentiawater.com | 1998 | Bothell, United States | $18.2M | 182 | Manufacturer of alkaline & electrolyzed drinking water bottles | |
| icelandicglacial.com | 2004 | Selfoss, Iceland | $66M | – | Brand of sparkling water | |
| drinkpathwater.com | 2017 | Los Altos, United States | $30M | – | Packaged water with pH7 is sold through retailers and online. | |
| aquahydrate.com | 2004 | Los Angeles, United States | $16M | 2 | Electrolyte-enhanced alkaline water is purified and bottled for fitness markets. | |
| thealkalinewaterco.com | 2011 | Phoenix, United States | – | 31 | Alkaline water and functional beverages are produced as value-added products. | |
| nirvanawatersciences.com | 2020 | Lyons Falls, United States | $8.63M | – | Brand of natural packaged water | |
| vitaminwater.com | 2002 | Atlanta, United States | – | – | Flavored, vitamin-enriched water products are produced and distributed by Vitaminwater. |
Detailed competitors of Rethink Brands
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Latest news on Rethink Brands
Complete news archive for Rethink Brands
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Similar companies to Rethink Brands
10 companies that operate in the same segment as Rethink Brands (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Rethink Brands
Rethink Brands was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Rethink Brands is headquartered in Columbia, United States.
Matthew Swanson is the current CEO of Rethink Brands. They have also founded this company.
Rethink Brands is a funded company, having raised a total of $8.35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $345K, raised on Mar 2016.
Rethink Brands has 2 employees.
ReThink manufactures and markets fruit infused water. It supplies water in various flavors such as fruit punch, apple, orange, mango, berry, strawberry, lemon etc. It also offers information regarding the ingredients and nutritional contents of its products. The company claims its products are free of sugar, sodium, and have zero calories. Its products can be purchased online throguh the website.
Rethink Brands's top competitors include waterdrop, Hint and Essentia Water.
Rethink Brands has 1 investor. Key investors include AF Ventures.
Rethink Brands operates through Rethink Brands, Llc 401K Plan.