About REthink CRM
REthink CRM is a Real Estate & Construction company based in Ann Arbor (United States) founded in 2007, and was acquired by Buildout in February 2021. Salesforce-based CRM is offered for real estate operations. It operates in the Real Estate & Construction and Technology sectors. Its focus areas include Real Estate and Construction Tech, Real Estate IT, Marketing and Suite. Its competitors include BoomTown, VTS and Inside Real Estate; 2 of its 3 listed competitors have raised funding.
Company details
REthink Real Estate CRM is a cloud real estate application built on the Salesforce.com platform. It also registered the largest Salesforce.com user count roll out in 2013 2014. It offers two products Rethink Residential and Rethink Commercial. It offers MLS integration and sharing and allows automatic matching of buyers with price listing. Coupled with reports and analytics, Rethink also offers quick search listing, scheduled showing and sending of one-pager to clients. It also facilitates the creation of automated action plans to keep in touch with buyers and sellers. Inc. magazine ranked Think Tech Labs 344 on its 33rd annual Inc. 5005000 list. Notable clients include Stream and CBRE. Pricing model follows a subscription basis
- Headquarters Ann Arbor, United States
- Stage Acquired
- SectorsReal Estate & ConstructionTechnology
- Website rethinkcrm.com
- Social LinkedIn X Facebook
- Acquired by Buildout (Feb 2021)
Investors in REthink CRM
REthink CRM has secured backing from 1 investor. Prominent investors backing the company include Buildout.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Marketing automation platform is offered for commercial real estate. | 2011 | buildout.com | Chicago, United States |
Investor details for REthink CRM
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Timeline of REthink CRM
2 dated milestones of REthink CRM across 14 years, from founding to its latest funding, stage changes and deals.
- Founded REthink CRM is founded.
- Exit Acquired by Buildout.
Competitors of REthink CRM
REthink CRM has 3 listed competitors in our database, 2 of them funded. They include BoomTown, VTS and Inside Real Estate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boomtownroi.com | 2006 | Charleston, United States | $20.1M | 435 | Web-based marketing systems for real estate professionals are developed. | |
| vts.com | 2011 | New York, United States | $302M | 310 | VTS is recognized for providing commercial real estate technology solutions. | |
| insiderealestate.com | 2008 | Salt Lake, United States | 247 | Lead generation and CRM solutions for real estate are provided. |
Detailed competitors of REthink CRM
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Web traffic of REthink CRM
Websites that share an audience with REthink CRM (rethinkcrm.com).
Websites whose visitors overlap most with REthink CRM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| propertybase.com | 100% | 13.6K | #1,869,762 | View details | |
| masterdigm.com | 79% | View details | |||
dukelong.com | dukelong.com | 74% | β | ||
realtormag.realtor.org | realtormag.realtor.org | 72% | β | ||
| lassocrm.com | 72% | 308.1K | #104,273 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 17 similar websites and full traffic analytics for REthink CRM
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as REthink CRM (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Related news about Rethink Crm
Complete news archive for REthink CRM
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Frequently Asked Questions about REthink CRM
REthink CRM was founded in 2007.
REthink CRM is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.
REthink Real Estate CRM is a cloud real estate application built on the Salesforce.com platform. It also registered the largest Salesforce.com user count roll out in 2013 2014. It offers two products Rethink Residential and Rethink Commercial. It offers MLS integration and sharing and allows automatic matching of buyers with price listing. Coupled with reports and analytics, Rethink also offers quick search listing, scheduled showing and sending of one-pager to clients. It also facilitates the creation of automated action plans to keep in touch with buyers and sellers. Inc. magazine ranked Think Tech Labs 344 on its 33rd annual Inc. 5005000 list. Notable clients include Stream and CBRE. Pricing model follows a subscription basis.
REthink CRM's top competitors include VTS, Inside Real Estate and BoomTown.
REthink CRM has 1 investor. Key investors include Buildout.
Yes. REthink CRM was acquired by Buildout in February 2021.

