About Riddell
Riddell is a company based in Rosemont (United States) founded in 1929 was acquired by Lincolnshire Management in August 2001. Riddell has raised $23 million across 3 funding rounds from investors including BC Partners, American Capital and Lincolnshire Management. Riddell has completed 2 acquisitions, including Simbex and Varsity. Riddell offers products and services including Football Helmets and Shoulder Pads.
- Headquarter Rosemont, United States
- SectorsConsumer
- Website category Sports
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website riddell.com
- Social LinkedIn X Facebook YouTube
- Acquired by Lincolnshire Management (Aug 2001)
- Legal Name Riddell
- Total Equity Funding$23M (USD)
in 3 rounds
- InvestorsBC Partners
& 2 more
- Investments & AcquisitionsSimbex
& 1 more
- Acquired byLincolnshire Management
(Aug 2001)
Products & Services of Riddell
Riddell offers a comprehensive portfolio of products and services, including Football Helmets and Shoulder Pads.
Football helmets are designed and supplied by Riddell to enhance player protection during games and practices
Shoulder pads are produced by Riddell for use in football to safeguard players against impacts
Apps and channels of Riddell
its YouTube channel RiddellSports has 15.5M subscribers and 30 videos.
Videos from Riddell
The most watched videos on Riddell's YouTube channel, RiddellSports (15.5M subscribers). Click a video to play it here.
More on RiddellSports.
Funding Insights of Riddell
Riddell has successfully raised a total of $23M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23M
- Total Rounds 3
- Investors Count 2
All 3 funding rounds of Riddell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | – | Private Equity Round | β | β | |
| Jul 2003 | $23M | Private Equity Round | β | β | |
| Jun 1997 | – | Private Equity Round | β | β | β |
3 investors in total: 3 institutional.
Investors in Riddell
Riddell has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include BC Partners, American Capital and Lincolnshire Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified alternative assets are managed through investment strategies. | 1986 | bcpartners.com | London, United Kingdom | |
Lincolnshire Management is engaged in private equity investments. | 1986 | lincolnshiremgmt.com | New York, United States | |
- | – | americancapital.capital | - |
Investor details for Riddell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Riddell
136 people are tracked at Riddell (23 in leadership, 113 in team).
| Name | Role | Group |
|---|---|---|
Gareth Riddell | Owner | Leadership |
Dan Arment | CEO | Leadership |
Devin Hamrick | Director Of Sales Strategy | Leadership |
Erin Griffin | Senior Vice President Of Marketing And Communications | Leadership |
Chris Coffing | Director | Leadership |
Trevor Roberts | Director Of Growth And Innovation | Leadership |
Vittorio Bologna | Director Of Product Creation | Leadership |
Ken Draznik | Director Of Marketing, Consumer Products | Leadership |
Dan Vooletich | Regional VP Sales (2011-current); Regional Sales Manager (2006-2011); Key Account Sales (2004-06) | Leadership |
Mike Cicogna | Director Of Sales Operations | Leadership |
Chris Kays | Vice President Of Product Management | Leadership |
Michael Oller | Executive Vice President | Revenue | Customer Experience | Leadership |
Fernando D. Renteria Vargas | General Manager Mexico | Leadership |
John Fitch | CFO | Leadership |
Ryan Conrad | Art Director | Leadership |
Craig T. Scott | Regional Vice President Sales | Leadership |
Drew Dixon | Director Of Distribution And Strategy | Leadership |
Kelsey Ping | Director, Marketing & Strategic Initiatives | Leadership |
Kay Johnson | Regional Vice President Of Youth Sales | Leadership |
Tim Turelli | Sales Director - Arizona | Leadership |
116 more people are available in the full profile.
Complete people profiles for Riddell
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Riddell
Riddell has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Simbex and Varsity.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Medical product design and development services are provided. | simbex.com | Lebanon, United States | 2000 | Apr 2024 | β’β’β’β’ | |
Women's dancing apparel and accessories are offered online by Varsity. | varsity.com | Memphis, United States | 1974 | Jun 1997 | β’β’β’β’ |
Complete acquisition details for Riddell
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Riddell
6 dated milestones of Riddell across 95 years, from founding to its latest funding, stage changes and deals.
- Founded Riddell is founded.
- Funding First funding round.
- Acquisition Acquires Varsity.
- Exit Acquired by Lincolnshire Management.
- Funding Latest funding round, Private Equity Round,.
- Acquisition Acquires Simbex.
Web traffic of Riddell
The website of Riddell (riddell.com) receives about 120.9K visits a month and ranks #217,962 among all websites worldwide, #7,117 in Sports.
- Monthly visits120.9K
▼ 14.4% vs previous month
- Unique visitors73K
per month
- Global rank#217,962
among all websites
- Category rank#7,117
Sports · Sports
- Bounce rate40%
- Pages per visit4.5
- Average visit1 min 37 sec
- DevicesDesktop 35% Β· Mobile 65%
Websites whose visitors overlap most with Riddell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sportsunlimitedinc.com | sportsunlimitedinc.com | 100% | – | #285,548 | β |
| dickssportinggoods.com | 87% | 40.1M | #581 | View details | |
| schuttsports.com | 87% | 45.7K | – | View details | |
footballamerica.com | footballamerica.com | 75% | – | – | β |
| russellathletic.com | 72% | 73.6K | #423,351 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Riddell
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Riddell
Complete news archive for Riddell
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Riddell
10 companies that operate in the same segment as Riddell (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Ireland | USD 97.95 M | USD 2.81 B | 2,420 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about Riddell
Riddell was founded in 1929 and raised its 1st funding round 68 years after it was founded.
Riddell is headquartered in Rosemont, United States. It is registered at Rosemont, Illinois, United States.
Dan Arment is the current CEO of Riddell.
Riddell is a funded company, having raised a total of $23M across 3 funding rounds to date.
Riddell is Illinois, USA based sporting goods brand which specialises in protective sportswear especially helmets. In 1939, Riddell invented the plastic web-suspension helmet which was extensively used by soldiers in second world war. They sell their sports gear in online as well as offline stores. They have their own online store as well.
Riddell offers Football Helmets and Shoulder Pads.
Riddell has 3 investors. Key investors include BC Partners, American Capital, and Lincolnshire Management.
Riddell operates through Riddell.
Yes. Riddell was acquired by Lincolnshire Management in August 2001.
The website of Riddell receives about 121 thousand visits a month and ranks #217,962 among all websites worldwide.

