About Varsity
Varsity is a Retail company based in Memphis (United States) founded in 1974 by Jeff Webb, and was acquired by Charlesbank Capital Partners in December 2014. Womens dancing apparel and accessories are offered online by Varsity. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Varsity has completed 2 acquisitions, including DSI and Stanbury. Its website varsity.com draws about 1 million monthly visits. Varsity offers products and services including Cheerleading Uniforms, Dance Apparel, Competitions, and Camps. Its focus areas include Sports & Entertainment, Cheerleading & Dance and Apparel & Events. Its legal entity is Varsity Spirit LLC. Its competitors include Nasty Gal, Stella & Dot and PRETTYLITTLETHING; 2 of its 3 listed competitors have raised funding.
Company details
Varsity, operated by Varsity Spirit LLC, is engaged in the cheerleading and dance industry. The company is known for providing customized uniforms, apparel, and accessories tailored for spirit leaders across school, college, and all-star levels. Operations include organizing competitions, training camps, and special events globally. Solutions are offered in fashion design, athlete safety, and educational resources through platforms like Varsity University and Varsity TV. The focus is maintained on innovation in high-performance fabrics and fostering community engagement in the cheer and dance sectors.
- Headquarters Memphis, United States
- Founders Jeff Webb
- Stage Acquired
- SectorsRetail
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website varsity.com
- Social LinkedIn X Facebook Instagram
- Acquired by Charlesbank Capital Partners (Dec 2014)
- Legal Name Varsity Spirit Llc
Products & Services of Varsity
Varsity offers a comprehensive portfolio of products and services, including Cheerleading Uniforms, Dance Apparel, Competitions, and Camps.
Customized cheerleading uniforms are designed for spirit leaders.
Dance apparel is crafted for performance and style.
Cheer and dance competitions are organized globally.
Training camps are provided for skill development.
Investors in Varsity
Varsity has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Riddell and Charlesbank Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | charlesbank.com | Boston, United States | ||
Protective football helmets are manufactured using 3D printing technology. | 1929 | riddell.com | Rosemont, United States |
Investor details for Varsity
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People of Varsity
1 people are tracked at Varsity (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jeff Webb | Founder | Leadership |
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Investments & Acquisitions by Varsity
Varsity has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include DSI and Stanbury.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of uniforms for schools & colleges | stanbury.com | Linn, United States | 1927 | Jul 2019 | •••• | |
E-commerce support services are provided by DSI to businesses. | dshowcase.com | Fort Wayne, United States | 1996 | Jan 2019 | •••• |
Complete acquisition details for Varsity
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Timeline of Varsity
5 dated milestones of Varsity across 45 years, from founding to its latest funding, stage changes and deals.
- Founded Varsity is founded.
- Exit Acquired by Riddell.
- Exit Acquired by Charlesbank Capital Partners.
- Acquisition Acquires DSI.
- Acquisition Acquires Stanbury.
Competitors of Varsity
Varsity has 3 listed competitors in our database, 2 of them funded. They include Nasty Gal, Stella & Dot and PRETTYLITTLETHING.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nastygal.com | 2006 | Los Angeles, United States | $65M | 151 | Nasty Gal is recognized as a bold women's fashion retailer. | |
| stelladot.com | 2004 | San Bruno, United States | $37M | 89 | Internet-first brand of fashion products | |
| prettylittlething.com | 2012 | Dallas, United States | 455 | Multi-category women's fashion products are offered via an internet-first brand. |
Detailed competitors of Varsity
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Web traffic of Varsity
The website of Varsity (varsity.com) receives about 1M visits a month and ranks #92,877 among all websites worldwide, #3,000 in Sports.
- Monthly visits1M
▲ 172% vs previous month
- Unique visitors150.6K
per month
- Global rank#92,877
among all websites
- Category rank#3,000
Sports · Sports
- Bounce rate43%
- Pages per visit5.7
- Average visit3 min 04 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Varsity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
myvarsity.com | myvarsity.com | 100% | #308,226 | – | |
wsfcheer.com | wsfcheer.com | 96% | – | ||
cheerleading.about.com | cheerleading.about.com | 94% | – | ||
usasf.net | usasf.net | 93% | #1,830,609 | – | |
varsityallstar.com | varsityallstar.com | 92% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Varsity
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Varsity (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Varsity
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Frequently Asked Questions about Varsity
Varsity was founded in 1974.
Varsity is headquartered in Memphis, United States. It is registered at Memphis, Tennessee, United States.
Varsity, operated by Varsity Spirit LLC, is engaged in the cheerleading and dance industry. The company is known for providing customized uniforms, apparel, and accessories tailored for spirit leaders across school, college, and all-star levels. Operations include organizing competitions, training camps, and special events globally. Solutions are offered in fashion design, athlete safety, and educational resources through platforms like Varsity University and Varsity TV. The focus is maintained on innovation in high-performance fabrics and fostering community engagement in the cheer and dance sectors.
Varsity's top competitors include PRETTYLITTLETHING, Nasty Gal and Stella & Dot.
Varsity offers Cheerleading Uniforms, Dance Apparel, Competitions, and Camps.
Varsity has 2 investors. Key investors include Riddell, and Charlesbank Capital Partners.
Varsity operates through Varsity Spirit Llc.
Yes. Varsity was acquired by Charlesbank Capital Partners in December 2014.
The website of Varsity receives about 1 million visits a month and ranks #92,877 among all websites worldwide.