About PRETTYLITTLETHING
PRETTYLITTLETHING is a company based in Dallas (United States) founded in 2012 by Adam Kamani and Umar Kamani was acquired by Boohoo in December 2016. PRETTYLITTLETHING offers products and services including Dresses, Tops, Swimwear, Co-ords, and Denim. PRETTYLITTLETHING operates in a competitive market with competitors including Nasty Gal, Stella & Dot, TomboyX, The House of LR&C and BloomChic, among others.
Products & Services of PRETTYLITTLETHING
PRETTYLITTLETHING offers a comprehensive portfolio of products and services, including Dresses, Tops, Swimwear, Co-ords, and Denim.
Variety of dresses for occasions like weddings and parties.
Range of tops including basic and trendy designs.
Bikinis and swimsuits for summer and holiday use.
Matching sets for casual and occasion wear.
Jeans and denim items in various fits and styles.
Apps and channels of PRETTYLITTLETHING
PRETTYLITTLETHING publishes 1 mobile app with over 1M+ downloads; its YouTube channel PrettyLittleThing has 1M subscribers and 30 videos.
Videos from PRETTYLITTLETHING
The most watched videos on PRETTYLITTLETHING's YouTube channel, PrettyLittleThing (1M subscribers). Click a video to play it here.
More on PrettyLittleThing.
Investors in PRETTYLITTLETHING
PRETTYLITTLETHING has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Boohoo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category fashion products are offered online for men and women. | 2006 | boohoo.com | London, United Kingdom |
Investor details for PRETTYLITTLETHING
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People of PRETTYLITTLETHING
2 people are tracked at PRETTYLITTLETHING (2 in leadership).
| Name | Role | Group |
|---|---|---|
Adam Kamani | Co-Founder & Director | Leadership |
Umar Kamani | Co-Founder & CEO | Leadership |
Complete people profiles for PRETTYLITTLETHING
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Timeline of PRETTYLITTLETHING
2 dated milestones of PRETTYLITTLETHING across 4 years, from founding to its latest funding, stage changes and deals.
- Founded PRETTYLITTLETHING is founded.
- Exit Acquired by Boohoo.
Competitors of PRETTYLITTLETHING
PRETTYLITTLETHING operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nasty Gal, Stella & Dot, TomboyX, The House of LR&C and BloomChic, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nastygal.com | 2006 | Los Angeles, United States | $65M | 151 | Nasty Gal is recognized as a bold women's fashion retailer. | |
| stelladot.com | 2004 | San Bruno, United States | $37M | 89 | Internet-first brand of fashion products | |
| tomboyx.com | 2012 | Seattle, United States | $27.87M | 30 | Tomboy-style women's clothing and accessories are designed and curated. | |
| thehouseoflrc.com | 2020 | Seattle, United States | $7.35M | 23 | Online retail platform offering fashion products for men and women | |
| bloomchic.com | 2021 | Los Angeles, United States | – | – | Internet first brand offering multicategory fashion products for women | |
| toryburch.com | 2004 | New York, United States | – | 1,453 | Internet first brand of casual and formal apparel wear for women | |
| plae.co | 2012 | San Francisco, United States | $10.65M | 71 | Internet first brand offering apparel and accessories for men and women | |
| wearpact.com | 2009 | Berkeley, United States | $16.17M | – | Ethical cotton apparel is manufactured and sold sustainably by Pact. |
Detailed competitors of PRETTYLITTLETHING
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Web traffic of PRETTYLITTLETHING
The website of PRETTYLITTLETHING (prettylittlething.com) receives about 4.4M visits a month and ranks #8,361 among all websites worldwide, #362 in Fashion and Apparel.
- Monthly visits4.4M
▼ 13.1% vs previous month
- Unique visitors2M
per month
- Global rank#8,361
among all websites
- Category rank#362
Lifestyle · Fashion and Apparel
- Bounce rate47%
- Pages per visit6.2
- Average visit3 min 39 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with PRETTYLITTLETHING. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| asos.com | 100% | 58.3M | #475 | View details | |
| boohoo.com | 92% | 7.8M | #4,882 | View details | |
| ohpolly.com | 88% | 5M | #12,498 | View details | |
ego.co.uk | ego.co.uk | 88% | – | #25,038 | – |
| newlook.com | 87% | 7.1M | #4,602 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PRETTYLITTLETHING
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- 40 similar websites
- Audience overlap
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Latest news on Prettylittlething
Complete news archive for PRETTYLITTLETHING
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Similar companies to PRETTYLITTLETHING
10 companies that operate in the same segment as PRETTYLITTLETHING (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about PRETTYLITTLETHING
PRETTYLITTLETHING was founded in 2012.
PRETTYLITTLETHING is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Umar Kamani is the current CEO of PRETTYLITTLETHING. They have also founded this company.
PRETTYLITTLETHING was established in 2012 and is headquartered in Dallas, United States. Operations focus on the fashion and beauty sectors, where multi-category products for women are distributed primarily through online channels. Items such as casual wear, dresses, shoes, bags, jewelry, accessories, and beauty essentials for eye care, skincare, and hair care are included in the catalog. A mobile app is provided for Android and iOS platforms to support user access.
PRETTYLITTLETHING's top competitors include Tory Burch, Nasty Gal and PLAE.
PRETTYLITTLETHING offers Dresses, Tops, Swimwear, Co-ords, and Denim.
PRETTYLITTLETHING has 1 investor. Key investors include Boohoo.
Yes. PRETTYLITTLETHING was acquired by Boohoo in December 2016.
Yes. PRETTYLITTLETHING publishes PrettyLittleThing, with over 1 million downloads.
The website of PRETTYLITTLETHING receives about 4.4 million visits a month and ranks #8,361 among all websites worldwide.