About TomboyX
TomboyX is a Retail company based in Seattle (United States) founded in 2012 by Naomi E Gonzalez and Fran Dunaway. Tomboy-style womens clothing and accessories are designed and curated. TomboyX has raised $27.87 million across 10 funding rounds from investors including SBI Investment Korea, Decathlon Capital Partners and The Craftory. Its chief executive, as recorded, is Fran Dunaway. Its website tomboyx.com draws about 420 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is TOMBOY EXCHANGE, INC. Its competitors include Nasty Gal, Stella & Dot and PRETTYLITTLETHING; 2 of its 3 listed competitors have raised funding.
Company details
TomboyX was founded in 2012 in Seattle, United States, as an internet-first private label brand in the womens apparel sector. Focus is placed on tomboy-style items, with designs encompassing jeans, button-down shirts, polos, blazers, and sweaters. Shoes, socks, hats, jewelry, and related accessories are curated. The brand was launched via a fully funded 30-day Kickstarter campaign in 2013, followed by expansion into proprietary clothing lines.
- Total Equity Funding$27.87M (USD)
in 10 rounds
- Latest Funding Round$1.52M (USD), Series C
Apr 2024
- InvestorsSBI Investment Korea
& 4 more
Apps and channels of TomboyX
its YouTube channel tomboyx has 1.31K subscribers and 14 videos.
Videos from TomboyX
The most watched videos on TomboyX's YouTube channel, tomboyx (1.31K subscribers). Click a video to play it here.
More on tomboyx.
Funding Insights of TomboyX
TomboyX has successfully raised a total of $27.87M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $1.52 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.87M
- Total Rounds 10
- Last Round Series C — $1.52M
- First Round $37,500
(Jun 2013)
- Investors Count 5
All 10 funding rounds of TomboyX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $1.52M | Series C | – | – | – |
| Jan 2023 | $400,000 | Series B | – | Decathlon Capital Partners | – |
| May 2019 | $18M | Series B | – | The Craftory | – |
| Jan 2019 | $50,000 | Series A | – | – | – |
| Aug 2018 | $4.3M | Series A | – | TAU Investment Management | |
| Feb 2018 | $2.31M | Seed | – | – | – |
| Apr 2017 | $50,000 | Seed | – | – | – |
| Sep 2016 | $1.2M | Seed | – | – | – |
| Apr 2014 | Seed | – | – | – | |
| Jun 2013 | $37,500 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in TomboyX
TomboyX has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include SBI Investment Korea, Decathlon Capital Partners and The Craftory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt funds focused on direct lending, and revenue-based financing | 2010 | decathloncapital.com | Palo Alto, United States | |
A global investor focused on consumer packaged goods brands. | thecraftory.io | London, United Kingdom | ||
TAU Investment is engaged in apparel sector investment and advisory. | tau-investment.com | New York City, United States | ||
Sector-agnostic VC firm investing in geographies such as South Korea | 1986 | sbik.co.kr | Seoul, South Korea | |
Single family office of Jonathan C Kim | redbadgepacific.com |
Investor details for TomboyX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of TomboyX
16 people are tracked at TomboyX (9 in leadership, 1 in board & advisors, 6 in team).
| Name | Role | Group |
|---|---|---|
Naomi E Gonzalez | Co-Founder | Leadership |
Fran Dunaway | Founder & CEO | Leadership |
Ryan Letson | COO & CFO | Leadership |
Alani Clarke | Director Of Product Design | Leadership |
Carrie Woo Myrah | Director of Merchandise Planning | Leadership |
Charlie Cultrara | Creative Director | Leadership |
Tani Bland | Director Of Product Design | Leadership |
Katrine Fritz | Chief Merchant | Leadership |
Liz Wagner | VP Of Ecommerce & Technology | Leadership |
Naomi Gonzalez | Co-Founder & Board Member | Board & advisors |
Christy Brewer | Financial Controller | Team |
Quinn Michael | V.p. Of Marketing & Analytics | Team |
Crystal Smith | Copywriter | Team |
Madison Bennett | Merchandise Planner | Team |
Stephanie Kobal | Senior Paid Media Manager | Team |
Katie Miller | Senior Performance Marketing Manager | Team |
Complete people profiles for TomboyX
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of TomboyX
3 dated milestones of TomboyX across 12 years, from founding to its latest funding, stage changes and deals.
- Founded TomboyX is founded.
- Funding First funding round of $38K.
- Funding Latest funding round, Series C, of $1.5M.
Competitors of TomboyX
TomboyX has 3 listed competitors in our database, 2 of them funded. They include Nasty Gal, Stella & Dot and PRETTYLITTLETHING.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nastygal.com | 2006 | Los Angeles, United States | $65M | 151 | Nasty Gal is recognized as a bold women's fashion retailer. | |
| stelladot.com | 2004 | San Bruno, United States | $37M | 89 | Internet-first brand of fashion products | |
| prettylittlething.com | 2012 | Dallas, United States | 455 | Multi-category women's fashion products are offered via an internet-first brand. |
Detailed competitors of TomboyX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of TomboyX
The website of TomboyX (tomboyx.com) receives about 420.3K visits a month and ranks #67,531 among all websites worldwide, #3,333 in Fashion and Apparel.
- Monthly visits420.3K
▼ 15.6% vs previous month
- Unique visitors246.9K
per month
- Global rank#67,531
among all websites
- Category rank#3,333
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit6.7
- Average visit2 min 28 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with TomboyX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wildfang.com | 100% | 153.4K | #193,939 | View details | |
charlieboy.net.au | charlieboy.net.au | 95% | – | ||
origamicustoms.com | origamicustoms.com | 94% | #630,281 | – | |
humankindclothing.com | humankindclothing.com | 93% | #909,368 | – | |
| ae.com | 90% | 21.2M | #1,268 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TomboyX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as TomboyX (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Tomboyx
Complete news archive for TomboyX
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Frequently Asked Questions about TomboyX
TomboyX was founded in 2012 and raised its 1st funding round 1 year after it was founded.
TomboyX is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Fran Dunaway is the CEO of TomboyX, as recorded in our data. They have also founded this company.
TomboyX is a funded company, having raised a total of $27.87M across 10 funding rounds to date. The company's 1st funding round was a Seed of $37.5K, raised on Jun 2013.
TomboyX was founded in 2012 in Seattle, United States, as an internet-first private label brand in the womens apparel sector. Focus is placed on tomboy-style items, with designs encompassing jeans, button-down shirts, polos, blazers, and sweaters. Shoes, socks, hats, jewelry, and related accessories are curated. The brand was launched via a fully funded 30-day Kickstarter campaign in 2013, followed by expansion into proprietary clothing lines.
TomboyX's top competitors include PRETTYLITTLETHING, Nasty Gal and Stella & Dot.
TomboyX has 5 investors. Key investors include SBI Investment Korea, Decathlon Capital Partners, The Craftory, TAU Investment, and Redbadge Pacific.
TomboyX operates through Tomboy Exchange, Inc..
The website of TomboyX receives about 420 thousand visits a month and ranks #67,531 among all websites worldwide.