About Rituals
Rituals is a company based in Amsterdam (Netherlands) founded in 2000 by Raymond Cloosterman. The company has 964 employees. Rituals offers products and services including Cosmetics Products. Rituals operates in a competitive market with competitors including Erkens The Mood Makers, BAGVARTI and Alexia Peck, among others.
- Headquarter Amsterdam, Netherlands
- Employees 964
- Founders Raymond Cloosterman
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website rituals.com
- Social LinkedIn X Facebook
- Legal Name Rituals Cosmetics Norway As
- Latest Funding Round$82.04M (USD), Debt – Conventional
Dec 2015
- Employee Count964
Products & Services of Rituals
Rituals offers a comprehensive portfolio of products and services, including Cosmetics Products.
Online store for buying beauty and personal care items globally
Funding Insights of Rituals
- Total Rounds 1
- Last Round Debt – Conventional — $82.04M
- First Round $82.04M
(Dec 2015)
All 1 funding rounds of Rituals with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $82.04M | Debt – Conventional | – | – | – |
People of Rituals
64 people are tracked at Rituals (25 in leadership, 39 in team); the tracked headcount is 964.
| Name | Role | Group |
|---|---|---|
Raymond Cloosterman | Founder & CEO | Leadership |
Pieter Odijk | Director Of Logistics Operations | Leadership |
Ramon Veldhuijzen | Executive Director Logistics | Leadership |
Kaewta Tachamahachai | General Manager, Southeast Asia | Leadership |
Emilie Verschuren | Head Of Marketing Travel Retail | Leadership |
Christophe Gerard | Head Of Retail Belux | Leadership |
Durasiewicz Kamila | Head Of Retail | Leadership |
Annelieke Meijer | Head Of Embedding & Securing Retail Operational Excellence | Leadership |
Amber Den Hartog | Head Of Global Assortment | Leadership |
Eirin Olsen | Head Of Retail Norway & Denmark | Leadership |
Elise Broekhuisen | Head Of Business Transformation - Innovation | Leadership |
Johannes Siferlinger | Head Of Retail | Leadership |
Jacco Smellink | Director Financial Control | Leadership |
Floris van der Pant | Head Of Reporting & BI | Leadership |
Bart Egberink | Head Of Financial Control | Leadership |
Erik Schaap | Head Of Retail | Leadership |
Miriam Meyer | Head Of Business Control Central & Eastern Europe | Leadership |
Matthew Lee | Head Of Store Development And Real Estate UK & Ireland | Leadership |
Gregory Bruyer | Global COO | Leadership |
Suzanne van der Horst | Executive Director Control & Analytics | Leadership |
44 more people are available in the full profile.
Complete people profiles for Rituals
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Rituals
2 dated milestones of Rituals across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Rituals is founded.
- Funding First funding round of $82.0M.
Competitors of Rituals
Rituals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Erkens The Mood Makers, BAGVARTI and Alexia Peck, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| erkens-themoodmakers.com | 2016 | Valkenswaard, Netherlands | – | – | Operates as a brand specializing in high-quality candles for home ambiance. | |
| bagvarti.com | 2020 | Amsterdam, Netherlands | – | – | Operates a direct-to-consumer brand offering high-quality candles. | |
| alexiapeck.com | 2017 | Amsterdam, Netherlands | – | – | Offers interior design services creating elegant residential spaces in London and Norfolk. |
Detailed competitors of Rituals
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rituals
The website of Rituals (rituals.com) receives about 8.3M visits a month and ranks #3,775 among all websites worldwide, #148 in Beauty and Cosmetics.
- Monthly visits8.3M
▼ 33.8% vs previous month
- Unique visitors6.2M
per month
- Global rank#3,775
among all websites
- Category rank#148
Lifestyle · Beauty and Cosmetics
- Bounce rate36%
- Pages per visit4.4
- Average visit2 min 23 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Rituals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| feelunique.com | 100% | 31.8K | #1,054,827 | View details | |
thebodyshop.nl | thebodyshop.nl | 100% | – | – | – |
| nocibe.fr | 95% | 4.8M | #7,219 | View details | |
douglas.nl | douglas.nl | 94% | – | #22,487 | – |
douglas.pl | douglas.pl | 93% | – | #17,211 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rituals
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rituals
Complete news archive for Rituals
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Rituals
10 companies that operate in the same segment as Rituals (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Rituals
Rituals was founded in 2000 and raised its 1st funding round 15 years after it was founded.
Rituals is headquartered in Amsterdam, Netherlands.
Raymond Cloosterman is the current CEO of Rituals. They have also founded this company.
Rituals has 964 employees.
Brand of scented products for home and personal care. Its portfolio includes body scrubs, body creams, hand balms, mists, anti-aging day creams, enzyme cleansing powders, moisturizers, reed diffusers, scented candles, fragrance sticks, and more. Its products are inspired by traditions of Asian cultures. It uses natural, and organic ingredients without paraben. It sells its products through its web store, boutiques, and department stores.
Rituals's top competitors include Erkens The Mood Makers, BAGVARTI and Alexia Peck.
Rituals offers Cosmetics Products.
Rituals operates through Rituals Cosmetics Norway As.
The website of Rituals receives about 8.3 million visits a month and ranks #3,775 among all websites worldwide.