About Rituals
Rituals is a company based in Amsterdam (Netherlands) founded in 2000 by Raymond Cloosterman.. The company has 964 employees as of February 12, 2025. Rituals offers products and services including Cosmetics Products. Rituals operates in a competitive market with competitors including Erkens The Mood Makers, BAGVARTI and Alexia Peck, among others.
- Headquarter Amsterdam, Netherlands
- Employees 964 as on 12 Feb, 2025
- Founders Raymond Cloosterman
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Rituals Cosmetics Norway As
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$82.04 M (USD), Debt – Conventional
Dec 01, 2015
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Investors
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Employee Count
964
as on Feb 12, 2025
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Products & Services of Rituals
Rituals offers a comprehensive portfolio of products and services, including Cosmetics Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online store for buying beauty and personal care items globally
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Funding Insights of Rituals
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $82.0M
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First Round
First Round
(01 Dec 2015)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2015 | Amount | Debt – Conventional - Rituals | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Rituals
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rituals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rituals Comparisons
Competitors of Rituals
Rituals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Erkens The Mood Makers, BAGVARTI and Alexia Peck, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rituals
Frequently Asked Questions about Rituals
When was Rituals founded?
Rituals was founded in 2000 and raised its 1st funding round 15 years after it was founded.
Where is Rituals located?
Rituals is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Rituals?
Raymond Cloosterman is the current CEO of Rituals. They have also founded this company.
How many employees does Rituals have?
As of Feb 12, 2025, the latest employee count at Rituals is 964.
What does Rituals do?
Brand of scented products for home and personal care. Its portfolio includes body scrubs, body creams, hand balms, mists, anti-aging day creams, enzyme cleansing powders, moisturizers, reed diffusers, scented candles, fragrance sticks, and more. Its products are inspired by traditions of Asian cultures. It uses natural, and organic ingredients without paraben. It sells its products through its web store, boutiques, and department stores.
Who are the top competitors of Rituals?
Rituals's top competitors include Erkens The Mood Makers, BAGVARTI and Alexia Peck.
What products or services does Rituals offer?
Rituals offers Cosmetics Products.