About ROLI
ROLI is a Media & Entertainment company based in London (United Kingdom) founded in 2009. Interactive pianos are manufactured with pressure-sensitive touch interfaces. ROLI has raised $79.4 million across 11 funding rounds from investors including Universal Music Group, FirstMark and Kreos Capital. The company has 119 employees. ROLI has completed 3 acquisitions, including Blend, FXpansion and Ultraleap. ROLI was last valued at $135 million in June 2018. Its website roli.com draws about 466 thousand monthly visits. ROLI offers products and services including Piano for Learners, Piano for Creators, ROLI Learn App, Airwave, and Seaboard. Its focus areas include Consumer, Music Tech, Innovative Hardware and Artist. Its legal entity is LUMINARY ROLI LIMITED.
Company details
Founded in 2009 in London, United Kingdom, the company operates in the music technology sector. Interactive pianos are developed and produced using the SEA Interface platform, which enables pressure-sensitive touch interfaces. Products are distributed through the companys website and various retailers. Focus is placed on innovative hardware for musical instruments, with operations centered in the UK.
- Headquarters London, United Kingdom
- Employees 119
- Stage Minicorn
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Website roli.com/us
- Social LinkedIn X Facebook
- Legal Name Luminary Roli Limited
- Date of Incorporation 18 May, 2021
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$79.4M (USD)
in 11 rounds
- InvestorsUniversal Music Group
& 11 more
- Employee Count119
- Investments & AcquisitionsBlend
& 2 more
Products & Services of ROLI
ROLI offers a comprehensive portfolio of products and services, including Piano for Learners, Piano for Creators, ROLI Learn App, Airwave, and Seaboard.
Digital piano designed for beginners to practice and learn music.
Advanced tool for professional musicians to innovate and compose.
Platform offering interactive AI-powered piano lessons and tutorials.
Instrument for creating music in the air using spatial technology.
Touch-sensitive keyboard for expressive music creation and performance.
Funding Insights of ROLI
ROLI has successfully raised a total of $79.4M across 11 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $79.4M
- Total Rounds 11
- First Round $1.4M
(Mar 2012)
- Investors Count 12
Latest 10 of 11 funding rounds of ROLI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | Seed | – | – | ||
| Jun 2018 | $21.6M | Series B | $135M | – | |
| Apr 2018 | $384,635 | Grant | – | – | – |
| Jan 2018 | $330,682 | Grant | – | – | |
| Apr 2017 | Debt – Conventional | – | – | ||
| Apr 2016 | $33.1M | Series B | $93.33M | Foundry | |
| Feb 2015 | $188,079 | Grant | – | – | – |
| Oct 2014 | $3.7M | Series A | – | Horizons Ventures | – |
| Mar 2014 | $16.5M | Series A | $••••• | Balderton Capital | |
| May 2013 | $3.1M | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2018 | $135M | •••••••• |
| Apr 2016 | $93.33M | •••••••• |
| Mar 2014 | $••••• | •••••••• |
| May 2013 | $••••• | •••••••• |
| Mar 2012 | $••••• | •••••••• |
Full valuation and stage history of ROLI
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $135M (Jun 2018). 12 investors in total: 12 institutional.
Investors in ROLI
ROLI has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Universal Music Group, FirstMark and Kreos Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in technology and AI sectors. | 2016 | sonyinnovationfund.com | Tokyo, Japan | |
Venture debt is provided to growth-stage companies across multiple sectors. | 1998 | kreoscapital.com | London, United Kingdom | |
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Horizons Ventures is focused on investing in deep science and technology. | horizonsventures.com | Hong Kong, China | ||
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
| hoxtonventures.com |
Investor details for ROLI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ROLI
11 people are tracked at ROLI (7 in leadership, 1 in board & advisors, 3 in team); the tracked headcount is 119.
| Name | Role | Group |
|---|---|---|
Roland Lamb | Founder & CEO | Leadership |
Ian Larter | Head, Manufacturing Operations & Supply Chain | Leadership |
Mary Marcher | Head Chef & Café ROLI Manager | Leadership |
Dewald De Jager | Senior Commercial Director | Leadership |
Faiza Halim | Vice President Finance | Leadership |
Yuka Matsuura | Japan Liaison & Personal Assistant To The CEO | Leadership |
Dr. Thomas Ford | Chief Product Officer | Leadership |
Pharrell Williams | Co-Owner | Board & advisors |
Elisabeth Saunders | Senior Finance Manager | Team |
Kaushik Sureshkumar | Senior Product Manager | Team |
Harry Mackie | Logistics & Returns Coordinator | Team |
Complete people profiles for ROLI
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ROLI
ROLI has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Blend, FXpansion and Ultraleap.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of spatial interaction technology solutions | ultraleap.com | Bristol, United Kingdom | 2013 | Nov 2025 | •••• | |
Audio instruments and effects are developed for software platforms. | fxpansion.com | London, United Kingdom | 1999 | Sep 2016 | •••• | |
Online community of music creators | blend.io | New York, United States | 2013 | Oct 2015 | •••• |
Complete acquisition details for ROLI
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of ROLI
7 dated milestones of ROLI across 16 years, from founding to its latest funding, stage changes and deals.
Web traffic of ROLI
The website of ROLI (roli.com) receives about 466K visits a month and ranks #76,477 among all websites worldwide, #5,513 in Music.
- Monthly visits466K
▼ 31.8% vs previous month
- Unique visitors289.5K
per month
- Global rank#76,477
among all websites
- Category rank#5,513
Arts and Entertainment · Music
- Bounce rate46%
- Pages per visit2.7
- Average visit1 min 55 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with ROLI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
synthtopia.com | synthtopia.com | 100% | #190,819 | – | |
| sweetwater.com | 92% | 14M | #3,371 | View details | |
| reverb.com | 88% | 15.4M | #2,806 | View details | |
| loogguitars.com | 86% | 131.8K | #136,542 | View details | |
kraftmusic.com | kraftmusic.com | 85% | #240,981 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ROLI
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- Audience overlap
- Engagement analytics
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Related news about Roli
Complete news archive for ROLI
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Frequently Asked Questions about ROLI
ROLI was founded in 2009 and raised its 1st funding round 3 years after it was founded.
ROLI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
ROLI is a funded company, having raised a total of $79.4M across 11 funding rounds to date. The company's 1st funding round was a Seed of $3.1M, raised on Mar 2012.
ROLI has 119 employees.
Founded in 2009 in London, United Kingdom, the company operates in the music technology sector. Interactive pianos are developed and produced using the SEA Interface platform, which enables pressure-sensitive touch interfaces. Products are distributed through the companys website and various retailers. Focus is placed on innovative hardware for musical instruments, with operations centered in the UK.
ROLI offers Piano for Learners, Piano for Creators, ROLI Learn App, Airwave, and Seaboard.
ROLI has 12 investors. Key investors include Universal Music Group, FirstMark, Kreos Capital, European Union, and Balderton Capital.
The valuation of ROLI is $135M as of Jun 2018.
ROLI operates through Luminary Roli Limited.
The website of ROLI receives about 466 thousand visits a month and ranks #76,477 among all websites worldwide.