About Rootstrap
Rootstrap is a Technology company based in Los Angeles (United States) founded in 2011 by Fernando Colman, Anthony Figueroa, Drew Harding, and Ben Lee. It provides software development, staff augmentation, and AI services to businesses. It operates on a B2B model. Its website rootstrap.com draws about 37 thousand monthly visits. Rootstrap offers products and services including Staff Augmentation, Product Studio, and AI Services. Its focus areas include Artificial Intelligence, Gen AI, Custom LLMs and Data Tech. Its legal entity is Rootstrap, Inc. Its competitors include Loyal, Appfire and App.net; 3 of its 3 listed competitors have raised funding.
Company details
Rootstrap is a nearshore software agency that offers development services in artificial intelligence, data processing, cloud infrastructure, web, and mobile technologies. They provide staff augmentation with senior engineers and embedded product teams, focusing on speed and scalability. Serving high-growth startups and industry leaders, they emphasize quality code and innovative solutions through partnerships.
- Headquarters Los Angeles, United States
- Founders Fernando Colman, Anthony Figueroa, Drew Harding, Ben Lee
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Website rootstrap.com
- Social LinkedIn X Facebook Instagram
- Legal Name Rootstrap, Inc
Products & Services of Rootstrap
Rootstrap offers a comprehensive portfolio of products and services, including Staff Augmentation, Product Studio, and AI Services.
Service to add senior engineers and teams for client projects
Offers embedded teams for building user-centric products
Provides custom LLMs and machine learning solutions
People of Rootstrap
39 people are tracked at Rootstrap (12 in leadership, 27 in team).
| Name | Role | Group |
|---|---|---|
Fernando Colman | Co-Founder | Leadership |
Anthony Figueroa | Co-Founder | Leadership |
Drew Harding | ex-Co-Founder | Leadership |
Ben Lee | Co-Founder | Leadership |
David Jarrett | CEO | Leadership |
Dino Jardin | Vice President Of Sales | Leadership |
Valeria Viera | VP Of People Care | Leadership |
Matías Mansilla | VP Of Engineering | Leadership |
Camila Moscatelli | Director Of Engineering | Leadership |
Santiago Pérez Toledo | Director Of Engineering | Leadership |
Carolina Rombys | VP Of Operations | Leadership |
Kerri Puckett | Senior Client Partner | Leadership |
Nicolas Villamizar | React Native Developer | Team |
Julie Nunes | Controller | Team |
Agustina Viale | SR People Care | Team |
Juliana Naranjo Gómez | Semi Senior People Care | Team |
German Stabile | Principal Engineer | Team |
Federico Martinez | Staff Engineer | Team |
Pablo Fervenza | Senior QA | Team |
Ignacio Irigoyen | Senior Project Manager | Team |
19 more people are available in the full profile.
Complete people profiles for Rootstrap
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Competitors of Rootstrap
Rootstrap has 3 listed competitors in our database, 3 of them funded. They include Loyal, Appfire and App.net.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| loyal.app | 2020 | Encinitas, United States | $31.97M | Mobile application development, data management, and advertising services are provided. | ||
| appfire.com | 2005 | Burlington, United States | $149M | 124 | Mobile app development services are offered by Appfire. | |
| app.net | 2010 | Washington, United States | $2.5M | App.net is engaged in providing software and digital solutions. |
Detailed competitors of Rootstrap
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rootstrap
The website of Rootstrap (rootstrap.com) receives about 36.8K visits a month and ranks #985,703 among all websites worldwide, #9,236 in Graphics Multimedia and Web Design.
- Monthly visits36.8K
▲ 17.2% vs previous month
- Unique visitors13.2K
per month
- Global rank#985,703
among all websites
- Category rank#9,236
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate41%
- Pages per visit1.7
- Average visit22 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Rootstrap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| videosdk.live | 93% | 374.3K | #145,078 | View details | |
| summarizebot.com | 92% | View details | |||
| swiftlane.com | 91% | 52K | #456,700 | View details | |
| toptal.com | 83% | 2.2M | #26,935 | View details | |
| brooklyndata.co | 65% | 6.9K | #2,985,081 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Rootstrap
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Rootstrap
Rootstrap was founded in 2011.
Rootstrap is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Rootstrap is a nearshore software agency that offers development services in artificial intelligence, data processing, cloud infrastructure, web, and mobile technologies. They provide staff augmentation with senior engineers and embedded product teams, focusing on speed and scalability. Serving high-growth startups and industry leaders, they emphasize quality code and innovative solutions through partnerships.
Rootstrap offers Staff Augmentation, Product Studio, and AI Services.
Rootstrap operates through Rootstrap, Inc.