About Rooy
Rooy is a Retail company based in Bellevue (United States) founded in 2014. It operates as an online Retailer of Custom Shoes. Rooy has raised $3.41 million across 2 funding rounds from investors including Korea Investment Holdings and Formation 8. Rooy offers products and services including DEKADE White, DEKADE Black, and DEKADE Red. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its legal entity is ROOY, Inc. Its competitors include Zellerfeld, BucketFeet, Feetz, Milk & Honey and AliveShoes and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Rooy was founded in 2014 in Bellevue, United States, as an online retailer in the custom footwear sector. Designs are submitted by designers through the platform and voted on by the community. Selected designs are then produced and marketed in collaboration with designers. Full logistics support is provided, including production management, customer service, payments, and delivery.
- Total Equity Funding$3.41M (USD)
in 2 rounds
- Latest Funding Round$3.41M (USD), Seed
Sep 2015
- InvestorsKorea Investment Holdings
& 1 more
Products & Services of Rooy
Rooy offers a comprehensive portfolio of products and services, including DEKADE White, DEKADE Black, and DEKADE Red.
Pure white sneakers that are aesthetically pleasing and versatile.
Classic black sneakers comfortable for various occasions.
Bold red sneakers representing daring and customizable styles.
Funding Insights of Rooy
Rooy has successfully raised a total of $3.41M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.41 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.41M
- Total Rounds 2
- Last Round Seed — $3.41M
- First Round $100,000
(Nov 2014)
- Investors Count 2
All 2 funding rounds of Rooy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $3.41M | Seed | – | Formation 8 | |
| Nov 2014 | $100,000 | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Rooy
Rooy has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Korea Investment Holdings and Formation 8.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC Firm investing in the US | – | formation8.com | San Francisco, United States | |
Investment holding firm established in Seoul in 2003. | 2003 | koreainvestment.com | Seoul, South Korea |
Investor details for Rooy
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People of Rooy
1 people are tracked at Rooy (1 in leadership).
| Name | Role | Group |
|---|---|---|
Ryan Kang | CEO | Leadership |
Complete people profiles for Rooy
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Timeline of Rooy
3 dated milestones of Rooy across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Rooy is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed, of $3.4M.
Competitors of Rooy
Rooy has 7 listed competitors in our database, 7 of them funded. They include Zellerfeld, BucketFeet, Feetz, Milk & Honey and AliveShoes, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zellerfeld.com | 2015 | Brooklyn, United States | $34.07M | – | Men's 3D printed sneakers are provided through the platform. | |
| bucketfeet.com | 2010 | Chicago, United States | $12.93M | 22 | Crowdsourced footwear designs are created by artists and sold online. | |
| feetz.com | 2013 | Chattanooga, United States | $1.45M | – | Offers a direct-to-consumer brand for custom 3D-printed shoes. | |
| milkandhoneyshoes.com | 2011 | Los Angeles, United States | $100,000 | – | Custom women's stilettos and pumps are designed via eCommerce. | |
| aliveshoes.com | 2013 | Ponte Nelle Alpi, Italy | $1.02M | – | Outsourced design platform for custom made shoes | |
| thecustommovement.com | 2019 | Palo Alto, United States | $150,000 | – | Operates an online marketplace for custom-made footwear. | |
| aloncii.com | 2014 | Nashville, United States | $150,000 | – | Offers a dedicated line of high-quality footwear products for consumers. |
Detailed competitors of Rooy
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Web traffic of Rooy
The website of Rooy (rooy.com) receives about 1.8K visits a month.
- Monthly visits1.8K
▲ 12.1% vs previous month
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Rooy (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about Rooy
Rooy was founded in 2014.
Rooy is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Rooy is a funded company, having raised a total of $3.41M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $100K, raised on Nov 2014.
Rooy was founded in 2014 in Bellevue, United States, as an online retailer in the custom footwear sector. Designs are submitted by designers through the platform and voted on by the community. Selected designs are then produced and marketed in collaboration with designers. Full logistics support is provided, including production management, customer service, payments, and delivery.
Rooy's top competitors include Zellerfeld, BucketFeet and Milk & Honey.
Rooy offers DEKADE White, DEKADE Black, and DEKADE Red.
Rooy has 2 investors. Key investors include Korea Investment Holdings, and Formation 8.
Rooy operates through Rooy, Inc..