Rooy

Bellevue, United States Founded: 2014 • Age: 12 yrs
Online Retailer of Custom Shoes
Request Access

About Rooy

Rooy is a company based in Bellevue (United States) founded in 2014.. Rooy has raised $3.41 million across 2 funding rounds from investors including Korea Investment Holdings and Formation 8. Rooy offers products and services including DEKADE White, DEKADE Black, and DEKADE Red. Rooy operates in a competitive market with competitors including Zellerfeld, BucketFeet, Feetz, Milk & Honey and AliveShoes, among others.

  • Headquarter Bellevue, United States
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rooy, Inc.
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.41 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.41 M (USD), Seed

    Sep 18, 2015

  • Investors
  • Employee Count
    Employee Count
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Rooy

Rooy offers a comprehensive portfolio of products and services, including DEKADE White, DEKADE Black, and DEKADE Red. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Pure white sneakers that are aesthetically pleasing and versatile.

Classic black sneakers comfortable for various occasions.

Bold red sneakers representing daring and customizable styles.

People of Rooy
Headcount 1-10
Employee Profiles 1
Employee Profiles
People
Ryan Kang
CEO

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of Rooy

Rooy has successfully raised a total of $3.41M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.41 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $3.4M
  • First Round

    (04 Nov 2014)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2015 Amount Seed - Rooy Valuation Formation 8
Nov, 2014 Amount Debt – Conventional - Rooy Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rooy

Rooy has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Korea Investment Holdings and Formation 8. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
VC Firm investing in the US
Founded Year Domain Location
Investment holding firm established in Seoul in 2003.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rooy

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Rooy

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rooy Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Rooy

Rooy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zellerfeld, BucketFeet, Feetz, Milk & Honey and AliveShoes, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Men's 3D printed sneakers are provided through the platform.
domain founded_year HQ Location
Crowdsourced footwear designs are created by artists and sold online.
domain founded_year HQ Location
Offers a direct-to-consumer brand for custom 3D-printed shoes.
domain founded_year HQ Location
Custom women's stilettos and pumps are designed via eCommerce.
domain founded_year HQ Location
Outsourced design platform for custom made shoes
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rooy

ROOY nabs $3.4 mln seed - PE Hub
Pehub10 years ago

Frequently Asked Questions about Rooy

When was Rooy founded?

Rooy was founded in 2014.

Where is Rooy located?

Rooy is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.

Is Rooy a funded company?

Rooy is a funded company, having raised a total of $3.41M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $100K, raised on Nov 04, 2014.

What does Rooy do?

Rooy was founded in 2014 in Bellevue, United States, as an online retailer in the custom footwear sector. Designs are submitted by designers through the platform and voted on by the community. Selected designs are then produced and marketed in collaboration with designers. Full logistics support is provided, including production management, customer service, payments, and delivery.

Who are the top competitors of Rooy?

Rooy's top competitors include Zellerfeld, BucketFeet and Milk & Honey.

What products or services does Rooy offer?

Rooy offers DEKADE White, DEKADE Black, and DEKADE Red.

Who are Rooy's investors?

Rooy has 2 investors. Key investors include Korea Investment Holdings, and Formation 8.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available