About Rothys
Rothys is a company based in San Francisco (United States) founded in 2012 by Roth Martin and Stephen Hawthornthwaite. Rothys has raised $242 million across 3 funding rounds from investors including Lightspeed Venture Partners, Alpargatas and Goldman Sachs Investment Partners. The company has 193 employees. Rothys operates in a competitive market with competitors including Allbirds, Kane Footwear and Nest Shoe, among others.
- Headquarter San Francisco, United States
- Employees 193
- Founders Roth Martin, Stephen Hawthornthwaite
- Stage Unicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website rothys.com
- Social LinkedIn X Facebook Instagram
- Legal Name Rothy's, Inc.
- Total Equity Funding$242M (USD)
in 3 rounds
- Latest Funding Round$200M (USD), Series C
Dec 2021
- InvestorsLightspeed Venture Partners
& 5 more
- Employee Count193
Funding Insights of Rothys
Rothys has successfully raised a total of $242M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $200 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $242M
- Total Rounds 3
- Last Round Series C — $200M
- First Round $7M
(Aug 2017)
- Investors Count 6
All 3 funding rounds of Rothys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $200M | Series C | $1B | Alpargatas | – |
| Dec 2018 | $35M | Series B | – | Goldman Sachs Investment Partners | – |
| Aug 2017 | $7M | Series A | – | Lightspeed Venture Partners |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $1B | •••••••• |
Last known valuation $1B (Dec 2021). 6 investors in total: 6 institutional.
Investors in Rothys
Rothys has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Lightspeed Venture Partners, Alpargatas and Goldman Sachs Investment Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Early-stage investments are made in consumer brand startups. | – | finncapitalpartners.com | - | |
Multiple sectors are invested in by M13 venture capital fund. | – | m13.co | Los Angeles, United States | |
Shoes and sporting goods are produced and distributed by Alpargatas. | 1907 | alpargatas.com.br | Sao Paulo, Brazil | |
Investments are made in technology-based businesses by this VC firm. | – | gsipventures.com | New York, United States | |
Provides integrated marketing, sales analytics, trade marketing, and logistics services. | 1975 | gracebeauty.com | New York, United States |
Investor details for Rothys
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Rothys
57 people are tracked at Rothys (33 in leadership, 2 in board & advisors, 22 in team); the tracked headcount is 193.
| Name | Role | Group |
|---|---|---|
Roth Martin | Co-Founder & President | Leadership |
Stephen Hawthornthwaite | Co-Founder | Leadership |
Jenny Ming | Chief Executive Officer | Leadership |
Caryn Jellin | Director, People Operations | Leadership |
Zoë Richards | Director Of Communications And Public Relations | Leadership |
Anna Doré | Senior Director Of Communications | Leadership |
Erin Dixon Koenig | Senior Director, Omni Media | Leadership |
Lavion Gibson | Senior Design Director - Footwear & Innovation | Leadership |
Cherry Li | Director, Product Development & Production | Leadership |
Lacey White | Director, Partnerships & Events | Leadership |
Adriana Chaves | Design Director Of Accessories | Leadership |
Lesley Clifford | Vice President Of Merchandising | Leadership |
Anné Jude Anderson | Senior Editorial Director | Leadership |
Jenne Schwarz | Vice President Of Merchandise Planning And Allocation | Leadership |
Elise Davis | Director, Footwear Production | Leadership |
Janice Slotkin | Director Of Retail Operations | Leadership |
Tom Herbst | Interim CMO | Leadership |
Michelle Velasquez Pulido | VP, People | Leadership |
Brian Wehner | VP, Supply Chain | Leadership |
Caroline Swierszczyk | Design Director, Women's Footwear | Leadership |
37 more people are available in the full profile.
Complete people profiles for Rothys
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Rothys
4 dated milestones of Rothys across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Rothys is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series C, of $200.0M.
- Milestone Reaches Unicorn status.
Competitors of Rothys
Rothys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Allbirds, Kane Footwear and Nest Shoe, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| allbirds.com | 2015 | San Francisco, United States | $254.66M | 505 | Internet first brand offering eco-friendly footwear for men and women | |
| kanefootwear.com | 2020 | Westport, United States | – | – | Designs and sells recovery footwear with innovative features for post-activity support. | |
| nestshoe.com | 2017 | Huntington Beach, United States | – | – | Operates a direct-to-consumer brand specializing in eco-friendly footwear for men and women. |
Detailed competitors of Rothys
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Rothys
The website of Rothys (rothys.com) receives about 991.7K visits a month and ranks #23,361 among all websites worldwide, #1,115 in Fashion and Apparel.
- Monthly visits991.7K
▼ 41% vs previous month
- Unique visitors772.1K
per month
- Global rank#23,361
among all websites
- Category rank#1,115
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit6.9
- Average visit2 min 49 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Rothys. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| madewell.com | 100% | – | #7,444 | View details | |
| sezane.com | 94% | 8.5M | #3,558 | View details | |
birkenstock.com | birkenstock.com | 94% | – | #5,808 | – |
| allbirds.com | 94% | 2.1M | #14,021 | View details | |
naturalizer.com | naturalizer.com | 94% | – | #37,552 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rothys
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rothys
Complete news archive for Rothys
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Rothys
10 companies that operate in the same segment as Rothys (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Rothys
Rothys was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Rothys is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jenny Ming is the current CEO of Rothys.
Rothys is a funded company, having raised a total of $242M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Aug 2017.
Rothys has 193 employees.
Rothys was founded in 2012 in San Francisco, United States, as an internet-first brand in the sustainable fashion sector. Recyclable shoes and bags for women are produced using yarn fibers derived from certified PET plastic bottles and a proprietary moisture-wicking agent. Outsoles are made from carbon-free rubber. Operations focus on direct-to-consumer sales via the website, with products designed for machine washing and air drying.
Rothys's top competitors include Allbirds, Kane Footwear and Nest Shoe.
Rothys has 6 investors. Key investors include Lightspeed Venture Partners, Alpargatas, Goldman Sachs Investment Partners, Finn Capital Partners, and Grace Beauty Capital.
The valuation of Rothys is $1B as of Dec 2021.
Rothys operates through Rothy's, Inc..
The website of Rothys receives about 992 thousand visits a month and ranks #23,361 among all websites worldwide.