About RoyalDesign
RoyalDesign is a company based in Sweden founded in 1999 was acquired by Egmont in December 2020. It operates as a Direct-to-Consumer (D2C). RoyalDesign has completed 1 acquisition, including AndLight. RoyalDesign offers products and services including Designer Home Furnishings. RoyalDesign operates in a competitive market with competitors including BHG, Nordic Nest, Confident Living, KitchenTime and PingPal, among others.
Products & Services of RoyalDesign
RoyalDesign offers a comprehensive portfolio of products and services, including Designer Home Furnishings.
High-quality designer products for home and office spaces.
Investors in RoyalDesign
RoyalDesign has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Egmont.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Egmont is recognized as the largest media group in the Nordics, focused on storytelling through various media formats. | – | egmont.com | - |
Investor details for RoyalDesign
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People of RoyalDesign
21 people are tracked at RoyalDesign (5 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Jimmy Rothberg | Head Of Logistics, Site Manager | Leadership |
Helena Hagströmer | Head Of Content & CRM | Leadership |
Andreas Karlsson | Chief Technology Officer | Leadership |
Oskar Tidhult | Head Of Pricing & Analytics | Leadership |
Isabelle Blanc | Head Of Content & CRM | Leadership |
Ida Sundell | Content & Brand Marketing Specialist | Team |
Linn Höglund | PR & Influencer Marketing | Team |
Torsten Bjerre Rasmussen | Member Of The Board | Team |
Karin Aktermo | Business Controller | Team |
Jessica Lindroos | Category Manager | Team |
Amanda Strand | Copywriter | Team |
Evelina Berg | Accounting Manager | Team |
Fredrik Malm | Investor | Team |
Mia Sundberg | Product Content Specialist | Team |
Jessica Bohlin | Online Merchandiser | Team |
Karolina Jansdotter Tjärnberg | Department Manager | Team |
Marcus Brunsten | System Developer | Team |
Viktor Sikström | Inköpskoordinator | Team |
Cassandra Ljungdal | Product Owner & Content Specialist | Team |
Sofia Sandbäck | Community Manager | Team |
1 more people are available in the full profile.
Complete people profiles for RoyalDesign
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Investments & Acquisitions by RoyalDesign
RoyalDesign has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AndLight.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Designer lamps are retailed through an online platform. | andlight.com | Copenhagen, Denmark | 2007 | May 2022 | •••• |
Complete acquisition details for RoyalDesign
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Competitors of RoyalDesign
RoyalDesign operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BHG, Nordic Nest, Confident Living, KitchenTime and PingPal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wearebhg.com | 2012 | Malmo, Sweden | – | – | Home improvement products are provided by BHG in Sweden. | |
| nordicnest.com | 2002 | Kalmar, Sweden | – | – | Multi-category home improvement products are retailed online. | |
| confidentliving.se | 2010 | Stockholm, Sweden | – | – | Online furniture retailer | |
| kitchentime.se | 2013 | Uppsala, Sweden | – | – | Home improvement products are retailed online by KitchenTime. | |
| pingpal.io | 2011 | Lund, Sweden | $35,000 | – | Operates an e-commerce store focused on high-quality home decor products. | |
| stayhome.se | 2010 | Kinna, Sweden | – | – | Online store offering multi-category home improvement products | |
| bagarenochkocken.se | 2005 | Gothenburg, Sweden | – | – | Online retailer of kitchen machines, tools, and cooking accessories. |
Detailed competitors of RoyalDesign
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Web traffic of RoyalDesign
The website of RoyalDesign (royaldesign.com) receives about 159.6K visits a month and ranks #213,428 among all websites worldwide, #3,042 in Home and Garden.
- Monthly visits159.6K
▼ 10.9% vs previous month
- Unique visitors86.4K
per month
- Global rank#213,428
among all websites
- Category rank#3,042
Home and Garden · Home and Garden
- Bounce rate47%
- Pages per visit2.9
- Average visit1 min 57 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with RoyalDesign. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fjorn.com | fjorn.com | 100% | – | #815,368 | – |
| scandinaviandesigncenter.com | 84% | – | – | View details | |
lamptwist.com | lamptwist.com | 81% | – | #126,737 | – |
connox.ch | connox.ch | 79% | – | #110,639 | – |
dinnerwareetc.com | dinnerwareetc.com | 75% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for RoyalDesign
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- 40 similar websites
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Latest news on Royaldesign
Complete news archive for RoyalDesign
Full article history, source details, and older brand coverage require an active premium plan.
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- Source and publication date
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- Brand-specific news history
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Similar companies to RoyalDesign
10 companies that operate in the same segment as RoyalDesign (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about RoyalDesign
RoyalDesign was founded in 1999.
RoyalDesign is headquartered in Sweden.
RoyalDesign is established as one of the largest online platforms for design and home furnishings, catering to both residential and office environments. Over 50,000 designer products from more than 100 renowned brands are offered at competitive prices. The company focuses on delivering high-quality items without compromising on design standards, operating primarily in the e-commerce retail sector across multiple countries.
RoyalDesign's top competitors include BHG, Nordic Nest and KitchenTime.
RoyalDesign offers Designer Home Furnishings.
RoyalDesign has made 1 acquisition, including AndLight.
RoyalDesign has 1 investor. Key investors include Egmont.
RoyalDesign operates through Royal Design Group Ab.
Yes. RoyalDesign was acquired by Egmont in December 2020.
The website of RoyalDesign receives about 160 thousand visits a month and ranks #213,428 among all websites worldwide.