Rude Health

London, United Kingdom Founded: 2006 • Age: 20 yrs Acquired By Oddlygood
Multi-category foods and beverages brand

About Rude Health

Rude Health is a company based in London (United Kingdom) founded in 2006 by Nick Barnard and Camilla Barnard was acquired by Oddlygood in October 2024.. The company has 45 employees as of March 31, 2022. Rude Health offers products and services including Dairy-Free Drinks, Granola, and Recipes. Rude Health operates in a competitive market with competitors including Danone, Unilever, Hain Celestial, RJ Corp and Associated British Foods, among others.

  • Headquarter London, United Kingdom
  • Employees 45 as on 31 Mar, 2022
  • Founders Nick Barnard, Camilla Barnard
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rude Health Foods Limited
  • Date of Incorporation 25 Oct, 2005
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
    $28.75 M (USD)
    8
    as on Mar 31, 2022
  • Net Profit
    $-1.87 M (USD)
    -663
    as on Mar 31, 2022
  • EBITDA
    $-2.18 M (USD)
    -617
    as on Mar 31, 2022
  • Latest Funding Round
  • Investors
    PepsiCo

    & 1 more

  • Employee Count
    45

    as on Mar 31, 2022

  • Acquired by
    Oddlygood

    (Oct 29, 2024)

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Products & Services of Rude Health

Rude Health offers a comprehensive portfolio of products and services, including Dairy-Free Drinks, Granola, and Recipes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Organic milk alternatives made from natural ingredients for daily use.

High-fiber whole grain products for nutritious breakfast options.

Sustainable recipe ideas using organic ingredients for home cooking.

People of Rude Health
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Samuel Stone
Head Of UK Grocery
People
Romy Brackel
Head Of International
People
Tim Smith
CEO
People
Krissy Bell
Operations Executive

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Funding Insights of Rude Health

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2019 Amount Seed - Rude Health Valuation PepsiCo
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rude Health

Rude Health has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include PepsiCo and Oddlygood. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Food, snacks, and beverages are produced and distributed globally.
Founded Year Domain Location
A range of plant-based vegan foods is offered by Oddlygood.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rude Health

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Rude Health

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rude Health Comparisons

Employees
+
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Competitors of Rude Health

Rude Health operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, Unilever, Hain Celestial, RJ Corp and Associated British Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Health-focused dairy and plant-based food products are offered.
domain founded_year HQ Location
A global consumer goods business with diverse product offerings.
domain founded_year HQ Location
Hain Celestial is focused on better-for-you food and personal care products.
domain founded_year HQ Location
Food and beverage products are branded, with diverse sectors engaged.
domain founded_year HQ Location
Multi-category food and beverage products are produced and retailed.
domain founded_year HQ Location
Multicategory food and beverage company
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rude Health

Frequently Asked Questions about Rude Health

When was Rude Health founded?

Rude Health was founded in 2006 and raised its 1st funding round 13 years after it was founded.

Where is Rude Health located?

Rude Health is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

How many employees does Rude Health have?

As of Mar 31, 2022, the latest employee count at Rude Health is 45.

What is the annual revenue of Rude Health?

Annual revenue of Rude Health is $28.75M as on Mar 31, 2022.

What does Rude Health do?

Rude Health was founded in 2006 in London, United Kingdom, as a manufacturer in the foods and beverages sector. A range of products, including plant-based drinks such as cashew, almond, hazelnut, coconut, and brown rice varieties, along with oats, cereals, granola, muesli, porridge, flakes, crackers, and snacks, is produced. These items are sold online, through retail stores, and independent grocers in countries including the United Kingdom and South Africa.

Who are the top competitors of Rude Health?

Rude Health's top competitors include Associated British Foods, Unilever and RJ Corp.

What products or services does Rude Health offer?

Rude Health offers Dairy-Free Drinks, Granola, and Recipes.

Who are Rude Health's investors?

Rude Health has 2 investors. Key investors include PepsiCo, and Oddlygood.

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