About RumbleOn
RumbleOn is a publicly listed company based in Charlotte (United States) founded in 2016. It operates as an online marketplace providing second-hand bikes. The company has 1,960 employees. RumbleOn has completed 6 acquisitions, including Autosport USA, Freedom Powersports and LLC Wholesale Supply. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Motorcycles. Its competitors include CarLotz, Droom, Copart, Rollick and Edmunds.com and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Founded in 2016 and headquartered in Charlotte, United States, RumbleOn functions within the online automotive sector focused on motorcycles. Pre-owned vehicles are facilitated for purchase, sale, trade, and financing by consumers and dealerships through the platform. Direct acquisitions from consumers are handled via instant cash offers, supporting a streamlined secondary market for these assets.
- Headquarters Charlotte, United States
- Employees 1,960
- Stage Public
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Motorcycles
- Email••••••••
- Phone•••• ••••
- Website rumbleon.com
- Social LinkedIn X
- Legal Name Ridenow Group, Inc.
- Annual Revenue$1.08 B (USD)-10.48as on Dec 31, 2025
- Net Profit-$52.4 M (USD)33.33as on Dec 31, 2025
- EBITDA$41.7 M (USD)7.2as on Dec 31, 2025
- Latest Funding Round$1.25M (USD), Post-IPO
Jan 2020
- InvestorsAlly
& 2 more
- Employee Count1,960
- Investments & AcquisitionsAutosport USA
& 5 more
Funding Insights of RumbleOn
- Total Rounds 12
- Last Round Post-IPO — $1.25M
- First Round $3.98M
(Jul 2017)
- Investors Count 3
Latest 10 of 12 funding rounds of RumbleOn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $1.25M | Post-IPO | – | – | |
| May 2019 | $8.8M | Post-IPO | – | – | – |
| May 2019 | $27.3M | Post-IPO | – | – | – |
| Feb 2019 | $2.82M | Post-IPO | – | – | – |
| Oct 2018 | $1.83M | Post-IPO | – | – | – |
| Oct 2018 | $21.55M | Post-IPO | – | – | – |
| May 2018 | $15M | Debt – Conventional | – | – | |
| Apr 2018 | $600,000 | Post-IPO | – | – | – |
| Feb 2018 | $25M | Debt – Conventional | – | – | |
| Sep 2017 | $1.5M | Debt – Conventional | – | – | – |
3 investors in total: 3 institutional.
Investors in RumbleOn
RumbleOn has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Ally, Hercules Capital and Geode Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt financing is provided to companies in multiple sectors. | 2003 | htgc.com | Palo Alto, United States | |
Diversified asset and investment management services are provided. | 2001 | geodecapital.com | Boston, United States | |
Banking, auto finance, investment, and insurance services are provided. | 1919 | ally.com | Detroit, United States |
Investor details for RumbleOn
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People of RumbleOn
28 people are tracked at RumbleOn (9 in leadership, 6 in board & advisors, 13 in team); the tracked headcount is 1,960.
| Name | Role | Group |
|---|---|---|
Brian Shirley | Director Of Parts Accessories & Apparel - Product Development | Leadership |
Jerene Makia | Vice President, Fp&a | Leadership |
Rocco Falabella | Strategic Relationship Director At Rumbleon | Leadership |
Robert Dodson | Mergers And Acquisitions/real Estate Managing Director | Leadership |
Susan Wood | VP - Tax And Corporate Controller | Leadership |
Moe Ezzat H. | Director Of Marketing Operations | Leadership |
Louis Zona | Finance Director | Leadership |
Denver Meyer | Sr. Director, Human Resources | Leadership |
Michelle Hains | VP Of Marketing | Leadership |
Melvin Flanigan | Director | Board & advisors |
Bill Coulter | Director | Board & advisors |
Kevin Westfall | Director | Board & advisors |
Rebecca Polak | Director | Board & advisors |
Steven Pully | Chairman | Board & advisors |
Mark Cohen | Director | Board & advisors |
Lyle Kramper | Ridenow Powersports | Team |
Dallas Rounds | Data Admin Fp&a | Team |
Susan Nicole West | Billing, Ar, Flooring, Banking, Inventory | Team |
Taj Atkins | Finance Manager | Team |
Jennifer Dinh Napolitano | Financial Reporting SEC Senior Accountant | Team |
8 more people are available in the full profile.
Complete people profiles for RumbleOn
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IPO & Listings of RumbleOn
RumbleOn is a publicly listed company on the NASDAQ with ticker symbol RDNW in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date19 Oct 2017
- Listed onNASDAQ: RMBL
- Listed entityRideNow Group, Inc.
- Exchange sectorRetail trade
- ISINUS7813863054
- Share price$4.81 (-4.75% on the day) · 2026-10-13
- Market capitalisation$187.6M
- EPS (diluted, trailing year)$-0.22
- Volume (last session)47,106
Financials of RumbleOn
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $1.08B | -$52.4M | $41.7M |
| 2024 | $1.21B | -$78.6M | $38.9M |
| 2023 | $1.37B | -$215.5M | $12.6M |
| 2022 | $1.46B | -$261.5M | $88.5M |
| 2021 | $924.2M | -$9.7M | -$5.9M |
Detailed financial statements for RumbleOn
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Investments & Acquisitions by RumbleOn
RumbleOn has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Autosport USA, Freedom Powersports and LLC Wholesale Supply.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Used powersports vehicles are retailed by Freedom Powersports. | freedompowersportsusa.com | Canton, United States | 2012 | Nov 2021 | •••• | |
Two-wheeler rental services are provided across the United States. | ridenow.com | Chandler, United States | 1983 | Mar 2021 | •••• | |
Provider of pre-owned car dealership services | autosport-usa.com | West Palm Beach, United States | 2017 | Feb 2019 | $3.74M | |
Services for vehicle buying and selling are provided wholesale. | wholesaleinc.com | Mount Juliet, United States | 2011 | Dec 2018 | •••• | |
Wholesale supplies are distributed from Tempe, United States. | llcwholesale.com | Tempe, United States | 2005 | Oct 2018 | •••• | |
Powersports software solutions are provided to automotive dealerships. | nxgenauto.com | Irving, United States | 2012 | Feb 2017 | •••• |
Complete acquisition details for RumbleOn
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Timeline of RumbleOn
10 dated milestones of RumbleOn across 5 years, from founding to its latest funding, stage changes and deals.
- Founded RumbleOn is founded.
- Acquisition Acquires NextGenAuto.
- Funding First funding round of $4.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires LLC Wholesale Supply.
- Acquisition Acquires Wholesale.
- Acquisition Acquires Autosport USA.
- Funding Latest funding round, Post-IPO, of $1.2M.
- Acquisition Acquires RideNow Powersports.
- Acquisition Acquires Freedom Powersports.
Competitors of RumbleOn
RumbleOn has 9 listed competitors in our database, 5 of them funded. They include CarLotz, Droom, Copart, Rollick and Edmunds.com, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carlotz.com | 2011 | Charlotte, United States | $37.03M | 403 | Used cars are traded via an online consignment platform. | |
| droom.in | 2014 | Gurugram, India | $344.27M | 156 | Used vehicles are bought and sold through an AI platform. | |
| copart.com | 1982 | Dallas, United States | – | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | |
| rollick.io | 2017 | Austin, United States | $5.6M | 89 | Omnichannel marketing automation is provided to automotive OEMs and dealers. | |
| edmunds.com | 1966 | Santa Monica, United States | $50M | 439 | Multi-category used vehicles are listed and compared online for consumers. | |
| car-mart.com | 1981 | Rogers, United States | – | 2,260 | Retail chain of pre-owned car dealerhsips | |
| adesa.com | 1991 | Indianapolis, United States | – | – | Vehicle auctions and remarketing services are provided for automotive clients. | |
| cycletrader.com | 1991 | Norfolk, United States | – | – | Online platform for listing motorcycles and accessories is operated. | |
| panjo.com | 2010 | Santa Monica, United States | $6.49M | – | Peer-to-peer marketplace for auto, sports, and hobby enthusiasts is provided. |
Detailed competitors of RumbleOn
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Web traffic of RumbleOn
Websites that share an audience with RumbleOn (rumbleon.com).
- Unique visitors1.1K
per month
- Global rank#5,944,338
among all websites
- Category rank#9,884
Vehicles · Motorcycles
- Bounce rate48%
- Pages per visit2.7
- Average visit1 min 47 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with RumbleOn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
longhornhd.com | longhornhd.com | 100% | – | #2,429,934 | – |
imotorsportsinc.com | imotorsportsinc.com | 95% | – | #1,034,771 | – |
usedmotorcyclestore.com | usedmotorcyclestore.com | 94% | – | #4,033,788 | – |
dfwhonda.com | dfwhonda.com | 93% | – | #2,508,505 | – |
thecycleexchange.com | thecycleexchange.com | 92% | – | #2,200,858 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for RumbleOn
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Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as RumbleOn (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
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Related news about Rumbleon
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Frequently Asked Questions about RumbleOn
RumbleOn was founded in 2016 and raised its 1st funding round 1 year after it was founded.
RumbleOn is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
RumbleOn has 1,960 employees.
Annual revenue of RumbleOn is $1.08B as on Dec 31, 2025.
Founded in 2016 and headquartered in Charlotte, United States, RumbleOn functions within the online automotive sector focused on motorcycles. Pre-owned vehicles are facilitated for purchase, sale, trade, and financing by consumers and dealerships through the platform. Direct acquisitions from consumers are handled via instant cash offers, supporting a streamlined secondary market for these assets.
Yes, RumbleOn is publicly traded on NASDAQ under the ticker symbol RDNW.
RumbleOn has made 6 acquisitions, including Autosport USA, Freedom Powersports, and LLC Wholesale Supply.
RumbleOn has 3 investors. Key investors include Ally, Hercules Capital, and Geode Capital.