About Ruroc
Ruroc is a Consumer company based in Gloucester (United Kingdom) founded in 2007 by Daniel Rees, and was acquired by Brooks Automation in February 2020. Protective helmets for motorcycle and snow sports are manufactured. Ruroc has raised $27.08 million across 5 funding rounds from investors including HSBC, Brooks Automation and BGF. The company has 52 employees. Its chief executive, as recorded, is Daniel Rees. Its website ruroc.com draws about 509 thousand monthly visits. Its focus areas include Consumer Goods, Sports Equipment, Outdoor Sports and Winter Sports.
Company details
Founded in 2007 and headquartered in Gloucester, United Kingdom, protective helmets for motorcycle and snow sports are designed and produced by the company. Advanced safety features and technologies are incorporated into various helmet models suited to different riding styles. Accessories such as visors and spare parts are offered, alongside apparel including jackets, t-shirts, and hoodies. High-quality gear is provided for athletes and enthusiasts in the sports protection sector.
- Headquarters Gloucester, United Kingdom
- Employees 52
- Founders Daniel Rees
- Stage Acquired
- SectorsConsumer
- Website category Sports
- Email••••••••
- Website ruroc.com
- Social LinkedIn X Facebook
- Acquired by Brooks Automation (Feb 2020)
- Annual Revenue$35.28 M (USD)41as on Dec 31, 2022
- Net Profit-$4.52 M (USD)-11as on Dec 31, 2022
- EBITDA-$4.52 M (USD)-13as on Dec 31, 2022
- Total Equity Funding$27.08M (USD)
in 5 rounds
- Latest Funding Round$3.1M (USD), Debt – Conventional
May 2020
- InvestorsHSBC
& 3 more
- Employee Count52
- Acquired by
Funding Insights of Ruroc
Ruroc has successfully raised a total of $27.08M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $3.1 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.08M
- Total Rounds 5
- Last Round Debt – Conventional — $3.1M
- First Round $479,310
(Aug 2016)
- Investors Count 2
All 5 funding rounds of Ruroc with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Ruroc
Ruroc has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include HSBC, Brooks Automation and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom | |
Vacuum robots for semiconductor wafer handling are developed. | 1978 | brooks.com | Chelmsford, United States |
Investor details for Ruroc
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Ruroc
1 people are tracked at Ruroc (1 in leadership); the tracked headcount is 52.
| Name | Role | Group |
|---|---|---|
Daniel Rees | Co-Founder & CEO | Leadership |
Complete people profiles for Ruroc
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Ruroc
4 dated milestones of Ruroc across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Ruroc is founded.
- Funding First funding round of $479K.
- Exit Acquired by Brooks Automation.
- Funding Latest funding round, Debt – Conventional, of $3.1M.
Web traffic of Ruroc
The website of Ruroc (ruroc.com) receives about 508.9K visits a month and ranks #66,534 among all websites worldwide, #2,152 in Sports.
- Monthly visits508.9K
▼ 22.9% vs previous month
- Unique visitors279.1K
per month
- Global rank#66,534
among all websites
- Category rank#2,152
Sports · Sports
- Bounce rate43%
- Pages per visit4.2
- Average visit1 min 51 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Ruroc. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
k2snowboarding.com | k2snowboarding.com | 100% | – | ||
winecountrymotorsports.com | winecountrymotorsports.com | 91% | #314,266 | – | |
| motocard.com | 90% | 2.1M | #23,155 | View details | |
| sportsbikeshop.co.uk | 90% | 765.6K | #53,843 | View details | |
| thevisorshop.com | 90% | #198,921 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ruroc
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports & Outdoor Goods
2 companies that operate in the same segment as Ruroc (Sports & Outdoor Goods) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | ||||
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | 30 |
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Frequently Asked Questions about Ruroc
Ruroc was founded in 2007 and raised its 1st funding round 9 years after it was founded.
Ruroc is headquartered in Gloucester, United Kingdom. It is registered at Gloucester, England, United Kingdom.
Daniel Rees is the CEO of Ruroc, as recorded in our data. They have also founded this company.
Ruroc is a funded company, having raised a total of $27.08M across 5 funding rounds to date. The company's 1st funding round was a Seed of $479.31K, raised on Aug 2016.
Ruroc has 52 employees.
Annual revenue of Ruroc is $35.28M as on Dec 31, 2022.
Founded in 2007 and headquartered in Gloucester, United Kingdom, protective helmets for motorcycle and snow sports are designed and produced by the company. Advanced safety features and technologies are incorporated into various helmet models suited to different riding styles. Accessories such as visors and spare parts are offered, alongside apparel including jackets, t-shirts, and hoodies. High-quality gear is provided for athletes and enthusiasts in the sports protection sector.
Ruroc has 3 investors. Key investors include HSBC, Brooks Automation, and BGF.
Yes. Ruroc was acquired by Brooks Automation in February 2020.
The website of Ruroc receives about 509 thousand visits a month and ranks #66,534 among all websites worldwide.