
About Sadhna
Sadhna is a publicly listed company based in Delhi (India) founded in 1977. Television programming and broadcasting services are provided to clients. Its chief executive, as recorded, is Alankrita Syal. Its Indian entity Crystal Business System Limited reported revenue of ₹9.14 Cr. Sadhna offers products and services including Broadcasting Services, Advertising Services, and Technology Services. Its focus areas include Marketing Services and Advertising Agencies.
Company details
Sadhna was founded in 1977 in Delhi, India, within the media sector. Audio-visual content is created and distributed, alongside advertising solutions. Operations span television media and technology, serving public, private, and multinational clients. A diverse workforce is maintained across various industry aspects, with broadcasting and related services extended regionally.
- Headquarters Delhi, India
- Stage Public
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website sadhna.com
- Social LinkedIn X Facebook YouTube
- Legal Name Crystal Business System Ltd
- Market Cap₹18.45 Cr
CRYSTAL · BSE
- Share Price₹1.85
-1.07% today
- Revenue₹8.68 Cr
FY 2025-26 · -49.6% YoY
- EBITDA₹0.38 Cr
Margin 4.4%
- Net Profit₹0.12 Cr
FY 2025-26 · -86.8% YoY
- P/E (TTM)157.4x
P/B 1.4x
- ROE0.8%
ROCE 2.6%
- Debt / Equity0.22
Interest cover 650.0x
Associated legal entities of Sadhna
Sadhna operates through Crystal Business System Limited, a listed company (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Crystal Business System Limited Listed CIN L92100DL1994PLC059093 | Active | 18 May 1994 | Delhi, Delhi | ₹9.1 Cr | 6 | View details |
Products & Services of Sadhna
Sadhna offers a comprehensive portfolio of products and services, including Broadcasting Services, Advertising Services, and Technology Services.
Delivers audio-visual programming and TV broadcasting to clients.
Provides advertising solutions and promotional strategies.
Supports allied technology in broadcasting and media operations.
Apps and channels of Sadhna
Sadhna publishes 1 mobile app; its YouTube channel SADHNA GOLD has 3.77M subscribers and 30 videos.
Videos from Sadhna
The most watched videos on Sadhna's YouTube channel, SADHNA GOLD (3.77M subscribers). Click a video to play it here.
More on SADHNA GOLD.
Board of directors of Crystal Business System Limited (Sadhna)
Crystal Business System Limited is the primary company behind Sadhna. The board of Crystal Business System Limited currently have 4 directors; the longest-serving is Arpan Gupta, appointed in 2014. 20 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arpan Gupta DIN 03498884 | Director | 29 Jan 2014 | 12 yrs 9 mo | Crystal Business System Limited |
| Vinod Aggarwal DIN 02069422 | Director | 16 Nov 2022 | 3 yrs 11 mo | Crystal Business System Limited |
| Balmukund Shyamsundar Tiwari DIN 02566683 | Managing Director | 28 Nov 2022 | 3 yrs 11 mo | Crystal Business System Limited |
| Vandana Birla DIN 10100507 | Director | 31 May 2023 | 3 yrs 5 mo | Crystal Business System Limited |
People of Sadhna
1 people are tracked at Sadhna (1 in leadership).
| Name | Role | Group |
|---|---|---|
Alankrita Syal | CEO | Leadership |
Complete people profiles for Sadhna
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Sadhna
Sadhna is a publicly listed company on the BSE with ticker symbol CRYSTAL in India, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date22 Jan 2018
- Listed onBSE: 540821
- Listed entityCrystal Business System Ltd
- Exchange sectorConsumer services
- ISININE994R01028
- Share price₹1.91 · 2026-10-14
- Market capitalisation₹19.2 Cr
- Volume (last session)35,621
Financials of Sadhna
Exchange-reported figures of Crystal Business System Limited, the listed company behind Sadhna (BSE: CRYSTAL).
Financial Highlights
FY 2025-26 · StandaloneRevenue vs Net Profit ₹ Cr
Margin trends
Financial summary ₹ Cr
| Metrics | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Income statement | |||||||
| Revenue | 8.68 | 17.22 | 15.41 | 18.94 | 23.89 | 22.48 | 34.53 |
| Revenue growth | -49.6% | +11.8% | -18.6% | -20.7% | +6.3% | -34.9% | - |
| EBITDA | 0.38 | 1.57 | 0.76 | (0.59) | (0.46) | 0.30 | 1.67 |
| EBITDA margin | +4.4% | +9.1% | +4.9% | -3.1% | -1.9% | +1.3% | +4.8% |
| Profit before tax | 0.35 | 1.36 | 0.47 | 0.25 | 0.37 | (0.11) | 1.21 |
| Net profit | 0.12 | 0.91 | 0.38 | (0.31) | 0.35 | (0.09) | 0.87 |
| Net profit margin | +1.4% | +5.3% | +2.5% | -1.6% | +1.5% | -0.4% | +2.5% |
| EPS (₹) | 0.01 | 0.09 | 0.03 | (0.01) | 0.30 | (0.11) | 0.88 |
| Balance sheet | |||||||
| Total assets | 17.91 | 19.07 | 17.51 | 18.33 | 20.75 | 17.33 | 16.85 |
| Net worth | 15.10 | 15.24 | 15.02 | 14.18 | 14.55 | 14.24 | 14.35 |
| Total debt | 2.82 | 3.83 | 2.49 | 3.20 | 5.25 | 3.09 | 2.50 |
| Cash & bank | 0.26 | 0.09 | 0.55 | 0.13 | 1.00 | 0.61 | 0.06 |
| Net working capital | 8.27 | 8.80 | 3.10 | 4.34 | 9.55 | 7.89 | 10.87 |
| Cash flow | |||||||
| Cash from operations | 0.93 | (3.50) | 0.66 | 4.97 | 1.59 | 4.43 | 3.81 |
| Cash from investing | 0.35 | 1.88 | (0.43) | (0.12) | (3.87) | (4.47) | (0.23) |
| Cash from financing | (1.12) | 1.15 | 0.20 | (5.72) | 2.28 | 0.59 | (3.63) |
| Particulars | Sep 2026 | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 0.92 | 0.98 | 4.60 | 0.90 | 1.58 | 1.60 | 6.46 | 3.98 |
| Revenue growth (YoY) | -41.8% | -38.8% | -28.8% | -77.4% | -59.6% | -44.3% | - | - |
| Other income | 0.05 | 0.04 | 0.13 | 0.11 | 0.10 | 0.11 | 0.13 | 0.10 |
| Total expenses | 1.33 | 1.83 | 1.30 | 2.48 | 2.32 | 2.24 | 7.92 | 2.11 |
| EBITDA | (0.41) | (0.85) | 3.30 | (1.58) | (0.74) | (0.64) | (1.46) | 1.87 |
| EBITDA margin | -44.6% | -86.7% | +71.7% | -175.6% | -46.8% | -40.0% | -22.6% | +47.0% |
| Depreciation | 0.07 | 0.07 | 0.04 | 0.09 | 0.09 | 0.09 | 0.12 | 0.11 |
| Interest | 0.01 | 0.01 | 0.05 | 0.03 | 0.03 | 0.03 | 0.05 | 0.04 |
| Profit before tax | (0.44) | (0.89) | 3.34 | (1.59) | (0.76) | (0.65) | (1.50) | 1.82 |
| Tax | 0.02 | 0.00 | 0.15 | 0.13 | (0.05) | 0.00 | (0.24) | 0.44 |
Financial Statements
| Particulars | Sep 2026 | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 0.92 | 0.98 | 4.60 | 0.90 | 1.58 | 1.60 | 6.46 | 3.98 |
| Revenue growth (YoY) | -41.8% | -38.8% | -28.8% | -77.4% | -59.6% | -44.3% | - | - |
| Other income | 0.05 | 0.04 | 0.13 | 0.11 | 0.10 | 0.11 | 0.13 | 0.10 |
| Total expenses | 1.33 | 1.83 | 1.30 | 2.48 | 2.32 | 2.24 | 7.92 | 2.11 |
| EBITDA | (0.41) | (0.85) | 3.30 | (1.58) | (0.74) | (0.64) | (1.46) | 1.87 |
| EBITDA margin | -44.6% | -86.7% | +71.7% | -175.6% | -46.8% | -40.0% | -22.6% | +47.0% |
| Depreciation | 0.07 | 0.07 | 0.04 | 0.09 | 0.09 | 0.09 | 0.12 | 0.11 |
| Interest | 0.01 | 0.01 | 0.05 | 0.03 | 0.03 | 0.03 | 0.05 | 0.04 |
| Profit before tax | (0.44) | (0.89) | 3.34 | (1.59) | (0.76) | (0.65) | (1.50) | 1.82 |
| Tax | 0.02 | 0.00 | 0.15 | 0.13 | (0.05) | 0.00 | (0.24) | 0.44 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Revenue | 8.68 | 17.22 | 15.41 | 18.94 | 23.89 | 22.48 | 34.53 |
| Revenue growth | -49.6% | +11.8% | -18.6% | -20.7% | +6.3% | -34.9% | - |
| Other income | 0.46 | 0.39 | 0.15 | 1.30 | 1.30 | 0.02 | 0.03 |
| Total expenses | 8.30 | 15.65 | 14.65 | 19.53 | 24.35 | 22.18 | 32.86 |
| Employee cost | 0.75 | 0.80 | 0.77 | 2.34 | 4.60 | 3.48 | 2.15 |
| EBITDA | 0.38 | 1.57 | 0.76 | (0.59) | (0.46) | 0.30 | 1.67 |
| EBITDA margin | +4.4% | +9.1% | +4.9% | -3.1% | -1.9% | +1.3% | +4.8% |
| Depreciation | 0.36 | 0.46 | 0.42 | 0.46 | 0.47 | 0.41 | 0.47 |
| Interest | 0.13 | 0.14 | 0.02 | 0.00 | 0.00 | 0.02 | 0.02 |
| Profit before tax | 0.35 | 1.36 | 0.47 | 0.25 | 0.37 | (0.11) | 1.21 |
| Tax | 0.23 | 0.45 | 0.14 | 0.36 | 0.06 | (0.02) | 0.34 |
| Net profit | 0.12 | 0.91 | 0.38 | (0.31) | 0.35 | (0.09) | 0.87 |
| Net profit margin | +1.4% | +5.3% | +2.5% | -1.6% | +1.5% | -0.4% | +2.5% |
| EPS (₹) | 0.01 | 0.09 | 0.03 | (0.01) | 0.30 | (0.11) | 0.88 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Equity & liabilities | |||||||
| Share capital | 10.03 | 10.03 | 10.03 | 10.03 | 10.03 | 10.03 | 10.03 |
| Reserves & surplus | 5.07 | 5.21 | 4.99 | 4.15 | 4.52 | 4.21 | 4.32 |
| Shareholders' funds (net worth) | 15.10 | 15.24 | 15.02 | 14.18 | 14.55 | 14.24 | 14.35 |
| Secured loans | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Unsecured loans | 2.82 | 3.83 | 2.49 | 3.20 | 5.25 | 3.09 | 2.50 |
| Total debt | 2.82 | 3.83 | 2.49 | 3.20 | 5.25 | 3.09 | 2.50 |
| Total liabilities | 17.91 | 19.07 | 17.51 | 18.33 | 20.75 | 17.33 | 16.85 |
| Assets | |||||||
| Gross block | 4.53 | 4.45 | 4.36 | 3.94 | 3.82 | 3.05 | 2.60 |
| Net block | 1.18 | 1.45 | 1.82 | 1.82 | 2.16 | 1.86 | 1.83 |
| Capital work in progress | 0.07 | 0.09 | 0.02 | 0.00 | 0.00 | 0.00 | 0.00 |
| Investments | 5.09 | 5.35 | 8.40 | 7.71 | 7.96 | 4.87 | 0.85 |
| Inventories | 0.00 | 0.00 | 0.00 | 0.00 | 0.69 | 0.87 | 1.59 |
| Sundry debtors | 8.87 | 5.78 | 5.82 | 7.18 | 5.82 | 6.79 | 5.75 |
| Cash & bank balances | 0.26 | 0.09 | 0.55 | 0.13 | 1.00 | 0.61 | 0.06 |
| Loans & advances | 3.73 | 8.45 | 4.72 | 5.56 | 9.95 | 8.10 | 15.09 |
| Total current assets | 12.86 | 14.32 | 11.09 | 12.87 | 17.46 | 16.37 | 22.49 |
| Total current liabilities | 4.59 | 5.52 | 7.99 | 8.53 | 7.91 | 8.48 | 11.62 |
| Net working capital | 8.27 | 8.80 | 3.10 | 4.34 | 9.55 | 7.89 | 10.87 |
| Total assets | 17.91 | 19.07 | 17.51 | 18.33 | 20.75 | 17.33 | 16.85 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Opening cash | 0.09 | 0.55 | 0.13 | 1.00 | 0.61 | 0.06 | 0.12 |
| Net cash from operating activities | 0.93 | (3.50) | 0.66 | 4.97 | 1.59 | 4.43 | 3.81 |
| Net cash from investing activities | 0.35 | 1.88 | (0.43) | (0.12) | (3.87) | (4.47) | (0.23) |
| Net cash from financing activities | (1.12) | 1.15 | 0.20 | (5.72) | 2.28 | 0.59 | (3.63) |
| Net change in cash | 0.17 | (0.46) | 0.42 | (0.87) | 0.00 | 0.55 | (0.05) |
| Closing cash | 0.26 | 0.09 | 0.55 | 0.13 | 1.00 | 0.61 | 0.06 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Growth | |||||||
| Sales growth | -49.6% | +11.8% | -18.6% | -20.7% | +6.3% | -34.9% | - |
| EBITDA growth | -75.8% | +106.6% | +228.8% | -28.3% | -253.3% | -82.0% | - |
| PBT growth | -74.3% | +189.4% | +88.0% | -32.4% | +9998.0% | - | -37.0% |
| Net income growth | -86.8% | +139.5% | +222.6% | -188.6% | +488.9% | -110.3% | - |
| Revenue CAGR (3Y) | -22.9% | -10.3% | -11.8% | -18.1% | -24.5% | -25.9% | -1.5% |
| EBITDA CAGR (3Y) | - | - | +36.3% | - | - | -44.7% | +23.3% |
| Profitability & leverage | |||||||
| Net income margin | +1.4% | +5.3% | +2.1% | -0.6% | +1.3% | -0.4% | +2.5% |
| Return on capital employed | +2.6% | +8.2% | +3.2% | +3.4% | +2.5% | -0.6% | +6.8% |
| Return on net worth | +0.8% | +6.0% | +2.7% | -2.2% | +2.4% | -0.8% | +6.3% |
| Debt / equity | 0.22 | 0.21 | 0.19 | 0.29 | 0.29 | 0.20 | 0.31 |
| Long-term debt / equity | 0.15 | 0.16 | 0.18 | 0.28 | 0.18 | 0.00 | 0.00 |
| Interest cover | 650.00 | 12.61 | 5.88 | 0.00 | 0.00 | -18.18 | 1.67 |
| Efficiency & per share | |||||||
| Fixed asset turnover | 1.93 | 3.91 | 3.71 | 4.88 | 6.95 | 7.96 | 13.90 |
| Inventory turnover | 0.00 | 0.00 | 0.00 | 54.90 | 30.63 | 18.28 | 30.29 |
| Debtors turnover | 1.18 | 2.97 | 2.37 | 2.91 | 3.79 | 3.59 | 2.69 |
| EPS (₹) | 0.01 | 0.09 | 0.03 | (0.01) | 0.30 | (0.11) | 0.88 |
| Dividend per share (₹) | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Book value per share (₹) | 1.51 | 1.52 | 1.50 | 1.41 | 14.50 | 14.20 | 14.31 |
Web traffic of Sadhna
The website of Sadhna (sadhna.com) receives about 8.5K visits a month.
- Monthly visits8.5K
▲ 320.5% vs previous month
Top companies in Marketing & Outreach Platforms
2 companies that operate in the same segment as Sadhna (Marketing & Outreach Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | USD 19.5 B | 46,183 | ||
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 49.42 M | 434 |
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Related news about Sadhna
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Frequently Asked Questions about Sadhna
Sadhna was founded in 1977.
Sadhna is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Alankrita Syal is the CEO of Sadhna, as recorded in our data.
The primary company behind Sadhna, Crystal Business System Limited, reported revenue of ₹9.14 Cr for FY 2026, down 50% year on year.
Sadhna was founded in 1977 in Delhi, India, within the media sector. Audio-visual content is created and distributed, alongside advertising solutions. Operations span television media and technology, serving public, private, and multinational clients. A diverse workforce is maintained across various industry aspects, with broadcasting and related services extended regionally.
Sadhna offers Broadcasting Services, Advertising Services, and Technology Services.
Yes, Sadhna is publicly traded on BSE under the ticker symbol CRYSTAL.
Sadhna operates through Crystal Business System Limited.
The legal entities of Sadhna currently have 6 directors, including Arpan Gupta, Balmukund Shyamsundar Tiwari, Vinod Aggarwal and others.
Yes. Sadhna publishes Sadhna TV.
