Safetraces

Livermore, United States Founded: 2013 • Age: 13 yrs
Edible barcode material is applied to agricultural produce for traceability.
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About Safetraces

Safetraces is a company based in Livermore (United States) founded in 2013.. Safetraces has raised $20.5 million across 5 funding rounds from investors including Underwriters Laboratories, Bunge and HHS. Safetraces offers products and services including veriDART and Certification Program. Safetraces operates in a competitive market with competitors including uHoo, Nuvap, Poppy, 720 Degrees and AtmosAir, among others.

  • Headquarter Livermore, United States
  • Sectors
    Environment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Environment → Environmental Management & Pollution Control
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $20.5 M (USD)

    in 5 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Oct 17, 2018

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Safetraces

Safetraces offers a comprehensive portfolio of products and services, including veriDART and Certification Program. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for testing and verifying indoor air quality to detect pathogens

Program for professionals to verify sustainable indoor air quality

People of Safetraces
Headcount 10-50
Employee Profiles 12
Board Members and Advisors 10
Employee Profiles
People
Erik Malmstrom
CEO
People
Ulrike Hodges
COO
People
Jeff Zellmer
CFO
People
Phil Arnold
VP, Engineering & Manufacturing

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Board Members and Advisors
people
Matthew Bogyo
Advisor
people
Stan Deresinski
Advisor
people
Marcos X. Sanchez-Plata
Advisor
people
Simon Turner
Advisor

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Funding Insights of Safetraces

Safetraces has successfully raised a total of $20.5M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series A — $10.0M
  • First Round

    (01 Apr 2015)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Series A - Safetraces Valuation S2G Ventures
Nov, 2017 Amount Series A - Safetraces Valuation Omidyar Network , Underwriters Laboratories
Sep, 2016 Amount Grant - Safetraces Valuation

investors

HHS
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Safetraces

Safetraces has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Underwriters Laboratories, Bunge and HHS. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Stage agnostic venture capital firm
Founded Year Domain Location
A boutique venture firm is focused on purpose-led companies.
Founded Year Domain Location
Venture capital firm investing in environmental, education & safety care sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Safetraces

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Safetraces

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Safetraces Comparisons

Employees
+
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Competitors of Safetraces

Safetraces operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as uHoo, Nuvap, Poppy, 720 Degrees and AtmosAir, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Indoor air quality is monitored via online platform with sensors.
domain founded_year HQ Location
IoT sensors for monitoring indoor workplace pollution are offered.
domain founded_year HQ Location
Provider of pathogen sensing and detection system
domain founded_year HQ Location
Indoor environmental quality is monitored using cloud-based machine learning tools.
domain founded_year HQ Location
Provider of AI-powered air purification systems and real-time monitoring. These systems integrate into existing HVAC infrastructure, improving indoor air quality by removing contaminants such as mold, VOCs, bacteria, dust, and odors. The company offers a range of products, including portable units and replacement components, along with subscription packages for ongoing monitoring and maintenance. The technology utilizes bi-polar ionization to effectively reduce various airborne contaminants. The systems collect and analyze air quality data, enabling real-time adjustments to optimize performance and purification levels.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Safetraces

When was Safetraces founded?

Safetraces was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Safetraces located?

Safetraces is headquartered in Livermore, United States. It is registered at Livermore, California, United States.

Is Safetraces a funded company?

Safetraces is a funded company, having raised a total of $20.5M across 5 funding rounds to date. The company's 1st funding round was a Grant of $958.72K, raised on Apr 01, 2015.

What does Safetraces do?

Safetraces, Inc. was founded in 2013 and is headquartered in Livermore, United States. Edible materials embedded with barcodes are developed by the company for direct tagging of fruits and vegetables. Traceability is enabled across the supply chain, from farms to agro-processing units and consumers, within the agritech sector focused on food safety and logistics.

Who are the top competitors of Safetraces?

Safetraces's top competitors include uHoo, 720 Degrees and Poppy.

What products or services does Safetraces offer?

Safetraces offers veriDART and Certification Program.

Who are Safetraces's investors?

Safetraces has 10 investors. Key investors include Underwriters Laboratories, Bunge, HHS, Omidyar Network, and S2G Ventures.

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