About Safetraces
Safetraces is an Environment company based in Livermore (United States) founded in 2013. Edible barcode material is applied to agricultural produce for traceability. Safetraces has raised $20.5 million across 5 funding rounds from investors including Underwriters Laboratories, Bunge and HHS. Safetraces offers products and services including veriDART and Certification Program. Its focus areas include Environment Tech, Air Pollution Management Tech, Air Quality Monitoring and Monitoring Devices. Its competitors include AtmosAir and Particle Measuring Systems.
Company details
Safetraces, Inc. was founded in 2013 and is headquartered in Livermore, United States. Edible materials embedded with barcodes are developed by the company for direct tagging of fruits and vegetables. Traceability is enabled across the supply chain, from farms to agro-processing units and consumers, within the agritech sector focused on food safety and logistics.
- Headquarters Livermore, United States
- SectorsEnvironment
- Email••••••••
- Website safetraces.com
- Social LinkedIn X Facebook YouTube
- Total Equity Funding$20.5M (USD)
in 5 rounds
- Latest Funding Round$10M (USD), Series A
Oct 2018
- InvestorsUnderwriters Laboratories
& 9 more
Products & Services of Safetraces
Safetraces offers a comprehensive portfolio of products and services, including veriDART and Certification Program.
Platform for testing and verifying indoor air quality to detect pathogens
Program for professionals to verify sustainable indoor air quality
Apps and channels of Safetraces
its YouTube channel SafeTraces has 97 subscribers and 30 videos.
Videos from Safetraces
The most watched videos on Safetraces's YouTube channel, SafeTraces (97 subscribers). Click a video to play it here.
More on SafeTraces.
Funding Insights of Safetraces
Safetraces has successfully raised a total of $20.5M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.5M
- Total Rounds 5
- Last Round Series A — $10M
- First Round $980,708
(Apr 2015)
- Investors Count 10
All 5 funding rounds of Safetraces with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $10M | Series A | – | S2G Ventures | |
| Nov 2017 | $9M | Series A | – | Omidyar Network, Underwriters Laboratories | |
| Sep 2016 | $958,717 | Grant | – | – | |
| Aug 2016 | $1.5M | Seed | – | – | |
| Apr 2015 | $980,708 | Grant | – | – |
10 investors in total: 10 institutional.
Investors in Safetraces
Safetraces has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Underwriters Laboratories, Bunge and HHS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage agnostic venture capital firm | s2gventures.com | Chicago, United States | ||
A boutique venture firm is focused on purpose-led companies. | spero.vc | |||
Venture capital firm investing in environmental, education & safety care sectors | citylight.vc | New York, United States | ||
Investing in technology, digital culture, governance, and business initiatives. | 2004 | omidyar.com | Redwood City, United States | |
Venture capital investments are made in agricultural innovation by Maumee Ventures. | 1947 | maumeeventures.com | Maumee, United States | |
Vertically integrated agribusiness for agro-processing and supply of sugar, food ingredients, and farm inputs | 1818 | bunge.com | White Plains, United States | |
Safety testing and compliance services are provided for multiple industries. | 1894 | ul.com | Northbrook, United States | |
Borton Construction is engaged in silo construction and repair. | borton.net | South Hutchinson, United States | ||
| tuscanmanagement.com | ||||
Public health and human services are overseen by HHS. | 1953 | hhs.gov |
Investor details for Safetraces
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Safetraces
22 people are tracked at Safetraces (6 in leadership, 10 in board & advisors, 6 in team).
| Name | Role | Group |
|---|---|---|
Erik Malmstrom | CEO | Leadership |
Ulrike Hodges | COO | Leadership |
Jeff Zellmer | CFO | Leadership |
Phil Arnold | VP, Engineering & Manufacturing | Leadership |
Nick Heredia | VP, Research & Development | Leadership |
Michael Clark | Director, Compliance | Leadership |
Matthew Bogyo | Advisor | Board & advisors |
Stan Deresinski | Advisor | Board & advisors |
Marcos X. Sanchez-Plata | Advisor | Board & advisors |
Simon Turner | Advisor | Board & advisors |
Mark Drozdov | Advisor | Board & advisors |
Lydia Bourouiba | Advisor | Board & advisors |
John Martin | Advisor | Board & advisors |
William Bahnfleth | Advisor | Board & advisors |
Glenn Fishler | Advisor | Board & advisors |
Ernest Blatchley | Advisor | Board & advisors |
John Norton | Senior Embedded Systems Engineer | Team |
Ilan Arvelo | Applications Engineer | Team |
Arthi Palaniappan | Software Engineering Manager | Team |
Peter Mattei | Process Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for Safetraces
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Safetraces
3 dated milestones of Safetraces across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Safetraces is founded.
- Funding First funding round of $981K.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of Safetraces
Safetraces has 2 listed competitors in our database. They include AtmosAir and Particle Measuring Systems.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| atmosair.com | 2007 | Fairfield, United States | Provider of AI-powered air purification systems and real-time monitoring. These systems integrate into existing HVAC infrastructure, improving indoor air quality by removing contaminants such as mold, VOCs, bacteria, dust, and odors. The company offers a range of products, including portable units and replacement components, along with subscription packages for ongoing monitoring and maintenance. The technology utilizes bi-polar ionization to effectively reduce various airborne contaminants. The systems collect and analyze air quality data, enabling real-time adjustments to optimize performance and purification levels. | |||
| pmeasuring.com | 1972 | Boulder, United States | Manufactures advanced particle measuring systems for industrial applications. |
Detailed competitors of Safetraces
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Safetraces
The website of Safetraces (safetraces.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▼ 27.6% vs previous month
Top companies in Pollution & Air Quality Systems
3 companies that operate in the same segment as Safetraces (Pollution & Air Quality Systems) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform for enterprise sustainability measurement, reporting, and action is provided. | 2019 | San Francisco, California, United States | USD 184.96 M | 647 | ||
Weather intelligence and forecasting solutions are provided for industries. | 2016 | Boston, Massachusetts, United States | USD 425 M | 229 | ||
Carbon dioxide is converted into products via renewable energy technology. | 2015 | Berkeley, California, United States | USD 472.37 M |
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Related news about Safetraces
Complete news archive for Safetraces
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Frequently Asked Questions about Safetraces
Safetraces was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Safetraces is headquartered in Livermore, United States. It is registered at Livermore, California, United States.
Safetraces is a funded company, having raised a total of $20.5M across 5 funding rounds to date. The company's 1st funding round was a Grant of $980.71K, raised on Apr 2015.
Safetraces, Inc. was founded in 2013 and is headquartered in Livermore, United States. Edible materials embedded with barcodes are developed by the company for direct tagging of fruits and vegetables. Traceability is enabled across the supply chain, from farms to agro-processing units and consumers, within the agritech sector focused on food safety and logistics.
Safetraces's top competitors include AtmosAir and Particle Measuring Systems.
Safetraces offers veriDART and Certification Program.
Safetraces has 10 investors. Key investors include Underwriters Laboratories, Bunge, HHS, Omidyar Network, and S2G Ventures.