Safewill

Sydney, Australia Founded: 2011 • Age: 15 yrs
Cloud based will creation platform
Annual revenue - Latest available
Total funding $17.7M 3 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 7 Brand Intelligence

About Safewill

Safewill is a company based in Sydney (Australia) founded in 2011. Safewill has raised $17.71 million across 3 funding rounds from investors including Westpac, Reinventure Group and King River. Safewill offers products and services including Will Writing Service, Power of Attorney Assignment, and Estate Administration. Safewill operates in a competitive market with competitors including Qwill, VideoWill, Arken, Vaultd and Online Will Kit, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Professional & Legal Services
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Safe Will Pty Ltd
Operational Areas
Professional & Legal Services → Legal Technology Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $17.71 M (USD)

    in 3 rounds

  • Latest Funding Round
    $11.05 M (USD), Series B

    Nov 25, 2024

  • Investors
    Westpac

    & 9 more

  • Employee Count
    Not available
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Products & Services of Safewill

Safewill offers a comprehensive portfolio of products and services, including Will Writing Service, Power of Attorney Assignment, and Estate Administration.

Product name locked
Category locked
Primary

Online tool for creating and reviewing legal wills.

Product name locked
Category locked
Locked

Service to appoint decision makers for financial and medical affairs.

Product name locked
Category locked
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Assistance with probate and estate management processes.

People of Safewill

Headcount 10-50
Employee Profiles 14
Board Members and Advisors 1
Employee Profiles
People
Diana Ferner
Chief Operating Officer
People
Nick Dunstan
Enterprise GTM & Enablement Lead
People
Emily Collins
People & Culture Lead
People
Adam Lubofsky
CEO

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Board Members and Advisors
people
Dan Bennett
Co-founder and Board Member

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Funding Insights of Safewill

Safewill has successfully raised a total of $17.71M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $11.05 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Safewill

Safewill has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Westpac, Reinventure Group and King River.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage Australian tech companies are invested in by Reinventure Group.
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Venture capital firm investing in high growth software companies
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US and Australian tech and life sciences are invested in.
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Investor details for Safewill

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Safewill

Investments
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Investment portfolio details for Safewill

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Safewill

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Detailed financials for Safewill

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  • Historical revenue
  • Profit trends
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Safewill Comparisons

Safewill Primary company
Description
Cloud based will creation platform
Location
Sydney, Australia
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Safewill

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Safewill

Safewill operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Qwill, VideoWill, Arken, Vaultd and Online Will Kit, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based software for legal will and estate planning is provided.
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Offers an application-based solution for will management.
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Delivers specialized software for will writing aimed at professionals.
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Provides an online platform for managing and creating wills securely.
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Provides an online platform for enterprises to plan, create, and manage wills efficiently.
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Detailed competitors of Safewill

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Safewill

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Complete news archive for Safewill

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Safewill

Safewill was founded in 2011 and raised its 1st funding round 10 years after it was founded.

Safewill is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Safewill is a funded company, having raised a total of $17.71M across 3 funding rounds to date.

Safewill was established in 2011 in Sydney, Australia, within the legal technology sector. A cloud-based system is operated to facilitate will creation through guided, step-by-step processes. Users are enabled to submit drafts for review by legal advisers. Secure online storage is offered for documents, supporting estate planning needs in a digital format.

Safewill's top competitors include Qwill, VideoWill and Arken.

Safewill offers Will Writing Service, Power of Attorney Assignment, and Estate Administration.

Safewill has 10 investors. Key investors include Westpac, Reinventure Group, King River, Carthona Capital, and Flying Fox Ventures.

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