Safewill

Sydney, Australia Founded: 2011 • Age: 15 yrs
Cloud based will creation platform
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About Safewill

Safewill is a company based in Sydney (Australia) founded in 2011.. Safewill has raised $17.71 million across 3 funding rounds from investors including Westpac, Reinventure Group and King River. Safewill offers products and services including Will Writing Service, Power of Attorney Assignment, and Estate Administration. Safewill operates in a competitive market with competitors including Qwill, VideoWill, Arken, Vaultd and Online Will Kit, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Professional & Legal Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Safe Will Pty Ltd
Operational Areas
Professional & Legal Services → Legal Technology Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $17.71 M (USD)

    in 3 rounds

  • Latest Funding Round
    $11.05 M (USD), Series B

    Nov 25, 2024

  • Investors
    Westpac

    & 9 more

  • Employee Count
    Employee Count
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Products & Services of Safewill

Safewill offers a comprehensive portfolio of products and services, including Will Writing Service, Power of Attorney Assignment, and Estate Administration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online tool for creating and reviewing legal wills.

Service to appoint decision makers for financial and medical affairs.

Assistance with probate and estate management processes.

People of Safewill
Headcount 10-50
Employee Profiles 14
Board Members and Advisors 1
Employee Profiles
People
Diana Ferner
Chief Operating Officer
People
Nick Dunstan
Enterprise GTM & Enablement Lead
People
Emily Collins
People & Culture Lead
People
Adam Lubofsky
CEO

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Board Members and Advisors
people
Dan Bennett
Co-founder and Board Member

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Funding Insights of Safewill

Safewill has successfully raised a total of $17.71M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $11.05 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $11.0M
  • First Round

    (22 Oct 2021)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2024 Amount Series B - Safewill Valuation Reinventure Group , King River
May, 2023 Amount Series A - Safewill Valuation Carthona Capital
Oct, 2021 Amount Series A - Safewill Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Safewill

Safewill has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Westpac, Reinventure Group and King River. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage Australian tech companies are invested in by Reinventure Group.
Founded Year Domain Location
Venture capital firm investing in high growth software companies
Founded Year Domain Location
US and Australian tech and life sciences are invested in.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Safewill

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Safewill

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Safewill Comparisons

Employees
+
Add Comparison
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Competitors of Safewill

Safewill operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Qwill, VideoWill, Arken, Vaultd and Online Will Kit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based software for legal will and estate planning is provided.
domain founded_year HQ Location
Offers an application-based solution for will management.
domain founded_year HQ Location
Delivers specialized software for will writing aimed at professionals.
domain founded_year HQ Location
Provides an online platform for managing and creating wills securely.
domain founded_year HQ Location
Provides an online platform for enterprises to plan, create, and manage wills efficiently.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Safewill

Frequently Asked Questions about Safewill

When was Safewill founded?

Safewill was founded in 2011 and raised its 1st funding round 10 years after it was founded.

Where is Safewill located?

Safewill is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Is Safewill a funded company?

Safewill is a funded company, having raised a total of $17.71M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Oct 22, 2021.

What does Safewill do?

Safewill was established in 2011 in Sydney, Australia, within the legal technology sector. A cloud-based system is operated to facilitate will creation through guided, step-by-step processes. Users are enabled to submit drafts for review by legal advisers. Secure online storage is offered for documents, supporting estate planning needs in a digital format.

Who are the top competitors of Safewill?

Safewill's top competitors include Qwill, VideoWill and Arken.

What products or services does Safewill offer?

Safewill offers Will Writing Service, Power of Attorney Assignment, and Estate Administration.

Who are Safewill's investors?

Safewill has 10 investors. Key investors include Westpac, Reinventure Group, King River, Carthona Capital, and Flying Fox Ventures.

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