About SalaryFinance
SalaryFinance is a Technology company based in London (United Kingdom) founded in 2015 by Daniel Owen Cobley and Daniel Shakhani. Employer loans are facilitated via an online platform for employees. It operates in the Technology and Financial Services sectors. SalaryFinance has raised $293.17 million across 7 funding rounds from investors including Experian, Legal & General and Community Investment Management. SalaryFinance has completed 1 acquisition, including Neyber. Its website salaryfinance.com draws about 366 thousand monthly visits. SalaryFinance offers products and services including Borrow, Advance, Save, and Help to Save. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is SALARY FINANCE LIMITED. Its competitors include Neyber, Doreming and FairQuid; 2 of its 3 listed competitors have raised funding.
Company details
Salary Finance was established in 2015 in London, United Kingdom, within the financial technology sector. An online platform is operated to enable employer-sponsored lending. Access is provided for employees to log in and submit applications for various financing requirements. Loan conditions are established through the platform, with repayments arranged via direct payroll deductions to ensure streamlined processing.
- Headquarters London, United Kingdom
- Founders Daniel Owen Cobley, Daniel Shakhani
- SectorsTechnologyFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website salaryfinance.com/uk
- Social LinkedIn X YouTube
- Legal Name Salary Finance Limited
- Date of Incorporation 09 Jul, 2015
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of SalaryFinance
SalaryFinance offers a comprehensive portfolio of products and services, including Borrow, Advance, Save, and Help to Save.
Provides affordable loans with salary-linked repayments for debt management.
Allows access to earned pay early for unexpected expenses.
Facilitates automated salary-linked savings for future planning.
Offers rewarded savings program with tax-free bonuses.
Apps and channels of SalaryFinance
its YouTube channel Salary Finance has 502 subscribers and 30 videos.
Videos from SalaryFinance
The most watched videos on SalaryFinance's YouTube channel, Salary Finance (502 subscribers). Click a video to play it here.
More on Salary Finance.
Funding Insights of SalaryFinance
SalaryFinance has successfully raised a total of $293.17M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $150 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $293.17M
- Total Rounds 7
- Last Round Series D — $150M
- First Round $4.28M
(Feb 2015)
- Investors Count 4
All 7 funding rounds of SalaryFinance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $150M | Series D | – | Community Investment Management | – |
| Dec 2020 | $27M | Series D | – | Experian, Legal & General | – |
| Apr 2019 | $32.8M | Series C | – | Legal & General, Blenheim Chalcot | – |
| Aug 2018 | $20M | Series B | – | Legal & General, Blenheim Chalcot | – |
| Oct 2017 | $53M | Series B | – | Legal & General | |
| Nov 2015 | $6.1M | Series A | – | Blenheim Chalcot | – |
| Feb 2015 | $4.28M | Series A | – | Blenheim Chalcot | – |
4 investors in total: 4 institutional.
Investors in SalaryFinance
SalaryFinance has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Experian, Legal & General and Community Investment Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment management services are offered to clients. | 2012 | cim-llc.com | San Francisco, United States | |
Digital venture accelerator firm | blenheimchalcot.com | London, United Kingdom | ||
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland | |
Life, home, pet, and general insurance services are offered online. | 1836 | legalandgeneral.com | London, United Kingdom |
Investor details for SalaryFinance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SalaryFinance
36 people are tracked at SalaryFinance (15 in leadership, 2 in board & advisors, 19 in team).
| Name | Role | Group |
|---|---|---|
Daniel Owen Cobley | Co-Founder | Leadership |
Daniel Shakhani | Co-Founder | Leadership |
Lefteris Vazaios | Head Of Data Science | Leadership |
Andreas Vrahimis | Chief Credit, Data & Analytics Officer | Leadership |
Katie Salter | Head Of Product - Advance & Save | Leadership |
Asesh Sarkar | Group CEO And Co-founder (uk) | Leadership |
Tom Todrick | Commercial Director | Leadership |
Jack Gardiner | UK Sales Director | Leadership |
Lottie Barnfield Assoc Cipd | Head Of People | Leadership |
Tim Seeger | Chief Product Officer | Leadership |
Valentine Goldenberg | Head Of Marketing | Leadership |
Hema Kanbi | Lead Executive Assistant To Global CEO & Workplace Experience Manager | Leadership |
Sophie Duffen | Head Of Client Acquisition | Leadership |
Rob Escott | Head Of Product, Head Of Collections | Leadership |
Richard Lipscombe | Head Of Product - Core Platform | Leadership |
Mark Onyett | Board Member | Board & advisors |
Dan Cobley | Co-founder & Chair | Board & advisors |
Gary Bender | Senior Underwriter And Fraud Lead | Team |
Jack Baldock | Senior Underwriter | Team |
Maria Niculescu-Duvaz | Senior Data Scientist | Team |
16 more people are available in the full profile.
Complete people profiles for SalaryFinance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SalaryFinance
SalaryFinance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neyber.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Salary-linked loans are offered to employees via an online platform. | neyber.co.uk | London, United Kingdom | 2014 | Mar 2020 | •••• |
Complete acquisition details for SalaryFinance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SalaryFinance
4 dated milestones of SalaryFinance across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SalaryFinance is founded.
- Funding First funding round of $4.3M.
- Acquisition Acquires Neyber.
- Funding Latest funding round, Series D, of $150.0M.
Competitors of SalaryFinance
SalaryFinance has 3 listed competitors in our database, 2 of them funded. They include Neyber, Doreming and FairQuid.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| neyber.co.uk | 2014 | London, United Kingdom | $181.2M | 98 | Salary-linked loans are offered to employees via an online platform. | |
| doreming.com | 2015 | London, United Kingdom | $87,406 | 1 | Real-time payroll access is enabled for unbanked daily-wage workers. | |
| fairquid.co.uk | 2014 | London, United Kingdom | Financial wellbeing platform offering education, savings goals, and community fund access for employees. |
Detailed competitors of SalaryFinance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SalaryFinance
The website of SalaryFinance (salaryfinance.com) receives about 365.6K visits a month and ranks #108,367 among all websites worldwide, #6,818 in Financial Planning and Management.
- Monthly visits365.6K
▼ 3.9% vs previous month
- Unique visitors76.4K
per month
- Global rank#108,367
among all websites
- Category rank#6,818
Finance · Financial Planning and Management
- Bounce rate30%
- Pages per visit5.0
- Average visit2 min 59 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with SalaryFinance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maps.org.uk | maps.org.uk | 100% | #1,252,290 | – | |
| karmalife.ai | 60% | 19.7K | #1,540,278 | View details | |
| mymudra.com | 60% | 93.3K | #418,302 | View details | |
| fatakpay.com | 60% | 414.3K | #57,310 | View details | |
| step.com | 60% | 250.8K | #166,271 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for SalaryFinance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Salaryfinance
Complete news archive for SalaryFinance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SalaryFinance
SalaryFinance was founded in 2015.
SalaryFinance is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
SalaryFinance is a funded company, having raised a total of $293.17M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4.28M, raised on Feb 2015.
Salary Finance was established in 2015 in London, United Kingdom, within the financial technology sector. An online platform is operated to enable employer-sponsored lending. Access is provided for employees to log in and submit applications for various financing requirements. Loan conditions are established through the platform, with repayments arranged via direct payroll deductions to ensure streamlined processing.
SalaryFinance offers Borrow, Advance, Save, and Help to Save.
SalaryFinance has made 1 acquisition, including Neyber.
SalaryFinance has 4 investors. Key investors include Experian, Legal & General, Community Investment Management, and Blenheim Chalcot.
SalaryFinance operates through Salary Finance Limited.
The website of SalaryFinance receives about 366 thousand visits a month and ranks #108,367 among all websites worldwide.