About Sales Diary
Sales Diary is a Technology company based in Bengaluru (India) founded in 2013 by Santosh Hegde. AI interfaced field sales management and optimization platform. Sales Diary has raised $305.57 thousand across 2 funding rounds from investors including Rangsons. The company has 23 employees. Sales Diary was last valued at $1.16 million in December 2019. Its chief executive, as recorded, is Santosh Hegde. Its Indian entity Appobile Labs Private Limited reported revenue of ₹4.87 Cr. Its focus areas include Enterprise Applications, Field Force Automation, Multi-Industry and Applications. Its competitors include LeadSquared, FieldAssist and PepupSales; 2 of its 3 listed competitors have raised funding.
Company details
Sales Diary was founded in 2013 and is headquartered in Bengaluru, India. An AI-interfaced platform is offered for field sales management in retail FMCG and pharmaceutical industries. Operations include GIS-based route planning, mobile order planning, geotagged sales activities, real-time analysis, and enterprise collaboration. Features encompass delivery route optimization, customer geo-tagging, offline mode support, alerts and reminders, order cycle management, and inventory tracking.
- Headquarters Bengaluru, India
- Employees 23
- Founders Santosh Hegde
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Website salesdiary.in
- Social LinkedIn X Facebook YouTube
- Legal Name Appobile Labs Private Limited
- Date of Incorporation 21 Jun, 2011
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹4.87 Cr
FY 2025 · +35% YoY
- Net Loss-₹8.3 Lakh
FY 2025 · -2% margin
- EBITDA₹55.1 Lakh
FY 2025 · 11% margin
- Total Equity Funding$305.57K (USD)
in 2 rounds
- Latest Funding Round$70.12K (USD), Seed
Dec 2019
- Investors
- Employee Count23
Associated legal entities of Sales Diary
Sales Diary operates through Appobile Labs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Appobile Labs Private Limited CIN U72900KA2011PTC059237 | Active | 21 Jun 2011 | Bengaluru, Karnataka | ₹4.9 Cr | 23 | 3 | View details |
Apps and channels of Sales Diary
Sales Diary publishes 1 mobile app with over 50K+ downloads; its YouTube channel SalesDiary has 134 subscribers and 3 videos.
Videos from Sales Diary
The most watched videos on Sales Diary's YouTube channel, SalesDiary (134 subscribers). Click a video to play it here.
More on SalesDiary.
Funding Insights of Sales Diary
Sales Diary has successfully raised a total of $305.57K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $70.12 thousand completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $305,566
- Total Rounds 2
- Last Round Seed — $70,119
- First Round $235,447
(Jan 2018)
- Investors Count 1
All 2 funding rounds of Sales Diary with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $70,119 | Seed | $1.16M | Rangsons Electronics | – |
| Jan 2018 | $235,447 | Seed | $1.01M | Rangsons Electronics | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $1.16M | •••••••• |
| Jan 2018 | $1.01M | •••••••• |
Last known valuation $1.16M (Dec 2019). 1 investors in total: 1 institutional.
Investors in Sales Diary
Sales Diary has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Rangsons.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Aerospace, agritech, edutech, healthcare, and real estate solutions are provided. | 1993 | rangsons.com | Mysuru, India |
Investor details for Sales Diary
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Appobile Labs Private Limited (Sales Diary)
Appobile Labs Private Limited is the primary company behind Sales Diary. The board of Appobile Labs Private Limited currently have 3 directors; the longest-serving is Santosh Tirumal Hegde, appointed in 2011. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Santosh Tirumal Hegde DIN 03380709 | Director | 21 Jun 2011 | 15 yrs 4 mo | Appobile Labs Private Limited |
| Usha Hegde DIN 06906271 | Director | 01 Sep 2014 | 12 yrs 2 mo | Appobile Labs Private Limited |
| Murthy Arjun Ranga DIN 00235226 | Director | 13 Nov 2017 | 8 yrs 11 mo | Appobile Labs Private Limited |
People of Sales Diary
1 people are tracked at Sales Diary (1 in leadership); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for Sales Diary
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Sales Diary
Figures of Appobile Labs Private Limited, the primary company behind Sales Diary, for FY 2025. Revenue was ₹4.87 Cr (+35% year on year). Net loss was -₹8.3 Lakh (-2% margin). EBITDA was ₹55.1 Lakh (11% margin). Revenue has grown at a compounded annual rate of +21% over three years and +17% over five years.
- ₹4.87 CrRevenue · FY 2025 · +35% YoY
- -₹8.3 LakhNet loss · -2% margin
- ₹55.1 LakhEBITDA · 11% margin
- ₹2.40 CrPaid-up capital
- 23Employees (provident fund records)
- +21%Revenue CAGR, 3 years
- +17%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Appobile Labs Private Limited are on its company page.
Detailed financial statements for Sales Diary
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Sales Diary
4 dated milestones of Sales Diary across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Sales Diary is founded.
- Funding First funding round of $235K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $70K.
Competitors of Sales Diary
Sales Diary has 3 listed competitors in our database, 2 of them funded. They include LeadSquared, FieldAssist and PepupSales.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| leadsquared.com | 2011 | Bengaluru, India | $203.61M | 911 | AI-driven CRM and marketing automation platform is provided by LeadSquared. | |
| fieldassist.com | 2014 | Gurugram, India | 377 | Provider of cloud-based sales force automation and distributor management software | ||
| pepupsales.com | 2010 | Gurugram, India | $1.1M | 60 | Mobile sales force automation is facilitated for enterprise tracking. |
Detailed competitors of Sales Diary
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sales Diary
The website of Sales Diary (salesdiary.in) receives about 2.1K visits a month.
- Monthly visits2.1K
▲ 16.4% vs previous month
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Sales Diary
Sales Diary was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Sales Diary is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Santosh Hegde is the CEO of Sales Diary, as recorded in our data. They have also founded this company.
Sales Diary is a funded company, having raised a total of $305.57K across 2 funding rounds to date. The company's 1st funding round was a Seed of $235.45K, raised on Jan 2018.
Sales Diary has 23 employees.
The primary company behind Sales Diary, Appobile Labs Private Limited, reported revenue of ₹4.87 Cr for FY 2025, up 35% year on year.
Sales Diary was founded in 2013 and is headquartered in Bengaluru, India. An AI-interfaced platform is offered for field sales management in retail FMCG and pharmaceutical industries. Operations include GIS-based route planning, mobile order planning, geotagged sales activities, real-time analysis, and enterprise collaboration. Features encompass delivery route optimization, customer geo-tagging, offline mode support, alerts and reminders, order cycle management, and inventory tracking.
Sales Diary's top competitors include LeadSquared, FieldAssist and PepupSales.
Sales Diary has 1 investor. Key investors include Rangsons.
The valuation of Sales Diary is $1.16M as of Dec 2019.
Sales Diary operates through Appobile Labs Private Limited.
The legal entities of Sales Diary currently have 3 directors, including Murthy Arjun Ranga, Santosh Tirumal Hegde, Usha Hegde.