Hurun India 500 2023 edition
Rank#461- Valuation
- ₹7,800 Cr
2022 #378
About LeadSquared
LeadSquared is a Technology company based in Bengaluru (India) founded in 2011 by Anand Kumar, Prashant Kumar Singh, Nilesh Patel, Sudhakar Gorti, and Prashant Singh. It operates as an AI-driven CRM and marketing automation platform is provided by LeadSquared. LeadSquared has raised $203.61 million across 10 funding rounds from investors including Saksoft, International Finance Corporation and WestBridge Capital. The company has 911 employees. LeadSquared was last valued at $1 billion in October 2022. Its chief executive is Nilesh Patel. Its website leadsquared.com draws about 1.2 million monthly visits. Its Indian entity Marketxpander Services Private Limited reported revenue of ₹366 Cr. LeadSquared offers products and services including Sales CRM, Marketing Automation, and Mobile CRM App. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and SMB Suite. Its competitors include Adobe, HubSpot, Sprinklr, SEMrush and ActiveCampaign and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Provider of AIdriven CRM and marketing automation platform. The platform combines customer relationship management and marketing functionality in a unified system that includes lead capture, nurturing, scoring, and pipeline visualization. It supports automation of communication workflows across email, SMS, push notifications, in-app messages, web messages, and messaging channels using behavioral triggers and visual campaign builders. The system integrates with telephony, payment gateways, analytics tools, and external CRM systems to ensure data flow and operational coherence. Built-in dashboards provide realtime insights into sales funnel metrics, campaign outcomes, conversion forecasting, and engagement performance. AI-powered features include predictive lead scoring, automated segmentation, conversion probability predictions, and next-step recommendations. Workflow engines handle lead assignment, task reminders, sales alert notifications, and performance tracking. A mobile-enabled interface allows field sales teams to manage leads, calls, and activities on the go.
Recognitions & Rankings of LeadSquared
- Headquarters Bengaluru, India
- Employees 911
- Founders Anand Kumar, Prashant Kumar Singh, Nilesh Patel, Sudhakar Gorti, Prashant Singh
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website leadsquared.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Marketxpander Services Private Limited
- Date of Incorporation 23 Jun, 2011
- Jurisdiction Bangalore, Karnataka, India
Operational Areas
Key Metrics
- Annual Revenue₹366 Cr
FY 2025 · +13% YoY
- Net Loss-₹89.28 Cr
FY 2025 · -24% margin
- EBITDA-₹71.64 Cr
FY 2025 · -20% margin
- Total Equity Funding$203.61M (USD)
in 10 rounds
- Latest Funding Round$153M (USD), Series C
Jun 2022
- InvestorsSaksoft
& 98 more
- Employee Count911
Associated legal entities of LeadSquared
LeadSquared operates through Marketxpander Services Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Marketxpander Services Private Limited CIN U74140KA2011PTC059300 | Active | 23 Jun 2011 | Bangalore, Karnataka | ₹366 Cr | 1,226 | 7 | View details |
Products & Services of LeadSquared
LeadSquared offers a comprehensive portfolio of products and services, including Sales CRM, Marketing Automation, and Mobile CRM App.
Sales CRM
Sales Management
Automates sales processes to enhance efficiency and conversion rates
Marketing Automation
Marketing
Facilitates lead nurturing and campaign management tools
Mobile CRM App
Mobile Applications
Supports on-the-go sales and field operations tracking
Apps and channels of LeadSquared
LeadSquared publishes 2 mobile apps with over 500K+ downloads; its YouTube channel LeadSquared has 179 subscribers and 30 videos.
Videos from LeadSquared
The most watched videos on LeadSquared's YouTube channel, LeadSquared (179 subscribers). Click a video to play it here.
When is a good time to ask existing students for a referral?
What do students care about?
What is the role of a CFO in a Career School?
LeadSquared New Web Experience | Faster, Smarter & More Powerful CRM 🚀
More on LeadSquared.
Funding Insights of LeadSquared
LeadSquared has successfully raised a total of $203.61M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $153 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $203.61M
- Total Rounds 10
- Last Round Series C — $153M
- First Round $346,055
(Apr 2013)
- Investors Count 99
All 10 funding rounds of LeadSquared with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $153M | Series C | $869.73M | WestBridge Capital, JI Company | |
| Aug 2021 | $12.47M | Series B | $182.98M | Gaja Capital | |
| Dec 2020 | $32.52M | Series B | – | Gaja Capital, Gsi Sports Advisors | |
| May 2019 | $3M | Series A | – | Stakeboat Capital | |
| Jun 2017 | $711,027 | Seed | $••••• | – | |
| May 2017 | – | Angel Round | – | Jyoti Bansal | – |
| Apr 2016 | $676,521 | Seed | $••••• | AK Group Holdings, A K Holdings LLC | |
| Dec 2014 | $429,708 | Seed | $••••• | Nalashaa, Dinesh Agarwal | |
| Dec 2013 | $358,102 | Seed | $••••• | Prashant Chaudary | |
| Apr 2013 | $346,055 | Seed | $••••• | Sheshagiri Rao Papilkar, Saksoft |
Valuation history
| Date | Valuation | Stage |
|---|---|---|
| Jun 2022 | $869.73M | •••••••• |
| Aug 2021 | $182.98M | •••••••• |
| Jun 2017 | $••••• | •••••••• |
| Apr 2016 | $••••• | •••••••• |
| Dec 2014 | $••••• | •••••••• |
| Dec 2013 | $••••• | •••••••• |
| Apr 2013 | $••••• | •••••••• |
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Full valuation and stage history of LeadSquared
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $1B (Oct 2022). 99 investors in total: 25 institutional and 74 angel.
Investors in LeadSquared
LeadSquared has secured backing from 99 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Saksoft, International Finance Corporation and WestBridge Capital.
All
Venture Fund
Institutional
Angel
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on purpose-driven capital for Indian entrepreneurs in sectors like financial services and technology. | 2000 | westbridgecap.com | Quatre Bornes, Mauritius | |
Investment firm partnering with entrepreneurs in India's domestic economy. | 2004 | gajacapital.com | Mumbai, India | |
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | - | |
Investments in healthcare, manufacturing, and B2B technology with a focus on strategic growth and sustainability. | 2016 | stakeboat.com | Bengaluru, India | |
Early-stage investments are targeted by Konark Trust venture capital firm. | – | konarktrust.tcc.mode | Bengaluru, India | |
Venture capital is provided to multiple sectors by MMPL Trust. | – | mmpltrust.tcc.mode | Bengaluru, India | |
Investment in early-stage medical device and life science companies with network support. | – | blueocean-ventures.com | - | |
Private equity investments are directed toward multiple sectors. | – | bhookanch.tcc.mode | Chennai, India | |
AI-focused venture capital investment and support for startups in Asia. | – | groundupp.ventures | Bengaluru, India | |
- | – | jinvestments.tcc.mode | - |
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Investor details for LeadSquared
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Marketxpander Services Private Limited (LeadSquared)
Marketxpander Services Private Limited is the primary company behind LeadSquared. The board of Marketxpander Services Private Limited currently have 6 directors; the longest-serving is Prashant Kumar Singh, appointed in 2011. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashant Kumar Singh DIN 00708918 | Director | 23 Jun 2011 | 15 yrs 3 mo | Marketxpander Services Private Limited |
| Nilesh Patel DIN 00738518 | Director | 23 Jun 2011 | 15 yrs 3 mo | Marketxpander Services Private Limited |
| Imran Jafar DIN 03485628 | Nominee Director | 14 Dec 2020 | 5 yrs 10 mo | Marketxpander Services Private Limited |
| Gopal Jain DIN 00032308 | Nominee Director | 05 Aug 2021 | 5 yrs 2 mo | Marketxpander Services Private Limited |
| Sidharth Malik DIN 00262491 | Nominee Director | 28 Mar 2025 | 1 yr 6 mo | Marketxpander Services Private Limited |
| Rishit Desai DIN 08753886 | Nominee Director | 28 Mar 2025 | 1 yr 6 mo | Marketxpander Services Private Limited |
People of LeadSquared
5 people are tracked at LeadSquared (5 in leadership); the tracked headcount is 911.
| Name | Role | Group |
|---|---|---|
Anand Kumar | Co-Founder | Leadership |
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership | |
Sudhakar Gorti | Founder | Leadership |
| Co-Founder & COO | Leadership |
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Complete people profiles for LeadSquared
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Financials of LeadSquared
Figures of Marketxpander Services Private Limited, the primary company behind LeadSquared, for FY 2025. Revenue was ₹366 Cr (+13% year on year). Net loss was -₹89.28 Cr (-24% margin). EBITDA was -₹71.64 Cr (-20% margin). Revenue has grown at a compounded annual rate of +22% over three years and +44% over five years.
- ₹366 CrRevenue · FY 2025 · +13% YoY
- -₹89.28 CrNet loss · -24% margin
- -₹71.64 CrEBITDA · -20% margin
- ₹7.13 CrPaid-up capital
- 1,226Employees (provident fund records)
- +22%Revenue CAGR, 3 years
- +44%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Marketxpander Services Private Limited are on its company page.
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Detailed financial statements for LeadSquared
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Timeline of LeadSquared
6 dated milestones of LeadSquared across 11 years, from founding to its latest funding, stage changes and deals.
- Founded LeadSquared is founded.
- Funding First funding round of $346K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $153.0M.
- Milestone Reaches Soonicorn status.
- Milestone Reaches Unicorn status.
Competitors of LeadSquared
LeadSquared has 7 listed competitors in our database, 5 of them funded. They include Adobe, HubSpot, Sprinklr, SEMrush and ActiveCampaign, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| 6sense.com | 2013 | San Francisco, United States | $426M | – | Predictive intelligence is delivered for sales and marketing teams. | |
| meltwater.com | 2001 | San Francisco, United States | – | 1 | Cloud-based social media monitoring and analytics are offered for businesses. |
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Detailed competitors of LeadSquared
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Web traffic of LeadSquared
The website of LeadSquared (leadsquared.com) receives about 1.2M visits a month and ranks #30,107 among all websites worldwide, #799 in Marketing and Advertising.
- Monthly visits1.2M
▲ 6% vs previous month
- Unique visitors92K
per month
- Global rank#30,107
among all websites
- Category rank#799
Business and Consumer Services · Marketing and Advertising
Visitor engagement
- Bounce rate21%
- Pages per visit19.8
- Average visit32 min 52 sec
- DevicesDesktop 87% · Mobile 13%
Similar websites
Websites whose visitors overlap most with LeadSquared. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sitetuners.com | 100% | 16K | #2,683,474 | View details | |
| medium.com | 90% | 83.7M | #635 | View details | |
| 99acres.com | 88% | 20.5M | – | View details | |
conversionvoodoo.com | conversionvoodoo.com | 87% | – | – | – |
| planhat.com | 86% | 230.2K | #149,163 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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All 34 similar websites and full traffic analytics for LeadSquared
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- 34 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
10 companies that operate in the same segment as LeadSquared (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | 1,121 | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 400.05 M | USD 838.81 M | 4,500 | |
AI-powered CRM for marketing and sales management is provided. | 1996 | Chennai, Tamil Nadu, India | – | USD 1.6 B | 17,856 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | 928 | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 440 M | – | 1,522 | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 |
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Related news about Leadsquared
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Frequently Asked Questions about LeadSquared
LeadSquared was founded in 2011 and raised its 1st funding round 2 years after it was founded.
LeadSquared is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Nilesh Patel is the current CEO of LeadSquared. They have also founded this company.
LeadSquared is a funded company, having raised a total of $203.61M across 10 funding rounds to date. The company's 1st funding round was a Seed of $346.06K, raised on Apr 2013.
LeadSquared has 911 employees.
The primary company behind LeadSquared, Marketxpander Services Private Limited, reported revenue of ₹366 Cr for FY 2025, up 13% year on year.
Provider of AIdriven CRM and marketing automation platform. The platform combines customer relationship management and marketing functionality in a unified system that includes lead capture, nurturing, scoring, and pipeline visualization. It supports automation of communication workflows across email, SMS, push notifications, in-app messages, web messages, and messaging channels using behavioral triggers and visual campaign builders. The system integrates with telephony, payment gateways, analytics tools, and external CRM systems to ensure data flow and operational coherence. Built-in dashboards provide realtime insights into sales funnel metrics, campaign outcomes, conversion forecasting, and engagement performance. AI-powered features include predictive lead scoring, automated segmentation, conversion probability predictions, and next-step recommendations. Workflow engines handle lead assignment, task reminders, sales alert notifications, and performance tracking. A mobile-enabled interface allows field sales teams to manage leads, calls, and activities on the go.
LeadSquared offers Sales CRM, Marketing Automation, and Mobile CRM App.
LeadSquared has 99 investors. Key investors include Saksoft, International Finance Corporation, WestBridge Capital, Gaja Capital, and Walla!.
The valuation of LeadSquared is $1B as of Oct 2022.
LeadSquared operates through Marketxpander Services Private Limited.