About Sales Readiness Group
Sales Readiness Group is an Education company based in Mercer Island (United States) founded in 2008 by Norman Behar, and was acquired by SBI in July 2023. Customized sales training and go-to-market consulting are provided. It operates in the Education and Business Services sectors. Its chief executive, as recorded, is Ray Makela. Its focus areas include Continuing Education Centres and Sales Services. Its legal entity is SBI, Inc.
Company details
Sales Readiness Group was founded in 2008 and is based in Mercer Island, United States. Services encompass sales training programs, including consultation, customization, experiential training, reinforcement, and measurement. Consulting covers go-to-market strategy, commercial strategy, talent acquisition, and pricing. Advisory support is offered for growth planning and initiative execution. Operations target industries such as software, technology, and healthcare, with a digital learning platform supplementing in-person and virtual training.
- Headquarters Mercer Island, United States
- Founders Norman Behar
- Stage Acquired
- SectorsEducationBusiness Services
- Phoneβ’β’β’β’ β’β’β’β’
- Website salesreadinessgroup.com
- Social LinkedIn X Instagram
- Acquired by SBI (Jul 2023)
- Legal Name Sbi, Inc.
- Investors
- Acquired bySBI
(Jul 2023)
Investors in Sales Readiness Group
Sales Readiness Group has secured backing from 1 investor. Prominent investors backing the company include SBI Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Business consulting and market advisory services are provided to clients. | 2006 | sbigrowth.com | Dallas, United States |
Investor details for Sales Readiness Group
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People of Sales Readiness Group
10 people are tracked at Sales Readiness Group (5 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Norman Behar | Founder & Managing Director | Leadership |
David Jacoby | Managing Director & Managing Partner | Leadership |
Ray Makela | CEO & Managing Director | Leadership |
Jeff Cordes | Senior Director, Training Services | Leadership |
Ilana Guttmann | Director of Learning & Development | Leadership |
Nathan Makela | Client Success Manager | Team |
Jenner Marcucci | Senior Training Consultant, Americas | Team |
Will Voelkel | Senior Training Consultant, Americas | Team |
Marlaina Capes | Senior Training Consultant, Americas | Team |
Andreas Piani | Senior Training Consultant, Europe | Team |
Complete people profiles for Sales Readiness Group
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Timeline of Sales Readiness Group
2 dated milestones of Sales Readiness Group across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Sales Readiness Group is founded.
- Exit Acquired by SBI.
Web traffic of Sales Readiness Group
Websites that share an audience with Sales Readiness Group (salesreadinessgroup.com).
Websites whose visitors overlap most with Sales Readiness Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| richardson.com | 100% | 35.1K | #1,069,205 | View details | |
| brooksgroup.com | 99% | #1,213,727 | View details | ||
| toplineleadership.com | 90% | 680.7K | #11,556,709 | View details | |
anthonycoletraining.com | anthonycoletraining.com | 83% | #7,206,835 | β | |
| rainsalestraining.com | 77% | 66.4K | #529,241 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 11 similar websites and full traffic analytics for Sales Readiness Group
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Continuing Education Institutes
3 companies that operate in the same segment as Sales Readiness Group (Continuing Education Institutes) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Professional education courses are delivered via a chain of centers. | 1947 | Charlottesville, Virginia, United States | USD 2.31 M | 25 | ||
Career-oriented training programs | 1946 | West Orange, New Jersey, United States | USD 518.24 M | 2,480 | ||
Technical trade skills are taught by Universal Technical Institute. | 1965 | Fort Lauderdale, Florida, United States |
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Related news about Sales Readiness Group
Complete news archive for Sales Readiness Group
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- Brand-specific news history
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Frequently Asked Questions about Sales Readiness Group
Sales Readiness Group was founded in 2008.
Sales Readiness Group is headquartered in Mercer Island, United States. It is registered at Mercer Island, Washington, United States.
Ray Makela is the CEO of Sales Readiness Group, as recorded in our data.
Sales Readiness Group was founded in 2008 and is based in Mercer Island, United States. Services encompass sales training programs, including consultation, customization, experiential training, reinforcement, and measurement. Consulting covers go-to-market strategy, commercial strategy, talent acquisition, and pricing. Advisory support is offered for growth planning and initiative execution. Operations target industries such as software, technology, and healthcare, with a digital learning platform supplementing in-person and virtual training.
Sales Readiness Group has 1 investor. Key investors include SBI Growth.
Sales Readiness Group operates through Sbi, Inc..
Yes. Sales Readiness Group was acquired by SBI in July 2023.

