About SalesTools
SalesTools is a Technology company based in Copenhagen (Denmark) founded in 2014, and was acquired by Voogy in October 2018. AI-powered platform for sales automation and outreach is provided. SalesTools has raised $2.38 million across 3 funding rounds from investors including Software Founders, GapMinder and Voogy. Its website salestools.io draws about 68 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Predictive Analytics. Its legal entity is SOCIALINBOX LTD.
Company details
A cloud-based B2B sales intelligence platform known as SalesTools was established in 2014 in Copenhagen, Denmark. AI-driven agents are employed to identify and engage target prospects. Sales outreach is automated, while performance is optimized through machine learning for objection handling and email processes. Operations focus on scaling sales activities in the technology sector. Features such as prospecting, visitor tracking, reply management, and cold calling support are included.
- Headquarters Copenhagen, Denmark
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website salestools.io/en
- Social LinkedIn X Facebook
- Acquired by Voogy (Oct 2018)
- Legal Name Socialinbox Ltd
- Total Equity Funding$2.38M (USD)
in 3 rounds
- Latest Funding Round$2.28M (USD), Seed
May 2025
- InvestorsSoftware Founders
& 2 more
- Acquired byVoogy
(Oct 2018)
Funding Insights of SalesTools
SalesTools has successfully raised a total of $2.38M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.28 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.38M
- Total Rounds 3
- Last Round Seed — $2.28M
- First Round $100,000
(Aug 2015)
- Investors Count 2
All 3 funding rounds of SalesTools with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $2.28M | Seed | – | – | |
| May 2025 | Debt – Conventional | – | – | – | |
| Aug 2015 | $100,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in SalesTools
SalesTools has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Software Founders, GapMinder and Voogy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| softwarefounders.com | ||||
GapMinder is focused on venture capital investments in startups. | gapminder.vc | Amsterdam, Netherlands | ||
Functions as a unified social collaboration platform. | 2015 | voogy.com | San Francisco, United States |
Investor details for SalesTools
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SalesTools
1 people are tracked at SalesTools (1 in leadership).
| Name | Role | Group |
|---|---|---|
Loredana Qvist | COO | Leadership |
Complete people profiles for SalesTools
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SalesTools
4 dated milestones of SalesTools across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SalesTools is founded.
- Funding First funding round of $100K.
- Exit Acquired by Voogy.
- Funding Latest funding round, Seed, of $2.3M.
Web traffic of SalesTools
The website of SalesTools (salestools.io) receives about 67.6K visits a month and ranks #645,580 among all websites worldwide, #1,370 in Online Marketing.
- Monthly visits67.6K
▲ 24.5% vs previous month
- Unique visitors24.9K
per month
- Global rank#645,580
among all websites
- Category rank#1,370
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.7
- Average visit34 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with SalesTools. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vainu.com | 100% | 125.1K | #366,594 | View details |
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Related news about Salestools
Complete news archive for SalesTools
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- Older coverage
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Frequently Asked Questions about SalesTools
SalesTools was founded in 2014 and raised its 1st funding round 1 year after it was founded.
SalesTools is headquartered in Copenhagen, Denmark.
SalesTools is a funded company, having raised a total of $2.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Aug 2015.
A cloud-based B2B sales intelligence platform known as SalesTools was established in 2014 in Copenhagen, Denmark. AI-driven agents are employed to identify and engage target prospects. Sales outreach is automated, while performance is optimized through machine learning for objection handling and email processes. Operations focus on scaling sales activities in the technology sector. Features such as prospecting, visitor tracking, reply management, and cold calling support are included.
SalesTools operates through Socialinbox Ltd.
Yes. SalesTools was acquired by Voogy in October 2018.