Salsify

Paris, France Founded: 2011 • Age: 15 yrs Acquired By Salsify
Salsify is recognized for providing product experience management solutions.
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About Salsify

Salsify is a company based in Paris (France) founded in 2011 by Benoit Portoleau Balloy and Antoine Perrin was acquired by Salsify in May 2021. It operates as a SaaS (Software-as-a-Service), and Managed Services. Salsify has raised $51.65 million across 4 funding rounds from investors including Salsify, Groupe SEB and Partech Partners. Salsify offers products and services including PXM Platform, SXM Platform, and Digital Shelf Analytics. Salsify operates in a competitive market with competitors including RELEX, Wasoko, ZopSmart, Avetta and TradeGecko, among others.

  • Headquarter Paris, France
  • Founders Benoit Portoleau Balloy, Antoine Perrin
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Salsify
Operational Areas
Retail → Retail Technology & Automation
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $51.65 M (USD)

    in 4 rounds

  • Latest Funding Round
    $23.86 M (USD), Series C

    Jun 11, 2020

  • Investors
    Salsify

    & 7 more

  • Employee Count
    Employee Count
  • Acquired by
    Salsify

    (May 18, 2021)

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Products & Services of Salsify

Salsify offers a comprehensive portfolio of products and services, including PXM Platform, SXM Platform, and Digital Shelf Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Product content is managed for digital shelf success.

Supplier onboarding is streamlined for efficient retail operations.

Product content syndication is optimized through actionable insights.

People of Salsify
Headcount 50-200
Employee Profiles 20
Employee Profiles
People
Laurent Péron
Chief Revenue Officer
People
Antoine Durieux
Founder & CEO
People
Mélanie PAGE GAUDRE
Customer Success Director
People
Edouard Bilan
Senior Delivery Manager

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Funding Insights of Salsify

Salsify has successfully raised a total of $51.65M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $23.86 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series C — $23.9M
  • First Round

    (10 Mar 2015)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2020 Amount Series C - Salsify Valuation Highland Europe
Nov, 2019 Amount Grant - Salsify Valuation

investors

Sep, 2016 Amount Series B - Salsify Valuation Serena , Cathay Innovation
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Salsify

Salsify has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Salsify, Groupe SEB and Partech Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth-stage consumer and enterprise technology companies are funded.
Founded Year Domain Location
Venture capital investments are made in technology startups through a global ecosystem.
Founded Year Domain Location
Venture capital investments in technology startups and entrepreneurs.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Salsify

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Salsify

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Salsify Comparisons

Employees
+
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Competitors of Salsify

Salsify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RELEX, Wasoko, ZopSmart, Avetta and TradeGecko, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Unified platform for retail and supply chain planning is offered.
domain founded_year HQ Location
Online B2B marketplace offering groceries for enterprises
domain founded_year HQ Location
Omni-channel solutions are provided for offline businesses.
domain founded_year HQ Location
Supply chain risk management and supplier pre-qualification platform
domain founded_year HQ Location
Provider of cloud-based suite solutions for wholesalers
domain founded_year HQ Location
Cloud-enabled supplier collaboration solutions are provided to businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Salsify

Frequently Asked Questions about Salsify

When was Salsify founded?

Salsify was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Salsify located?

Salsify is headquartered in Paris, France.

Is Salsify a funded company?

Salsify is a funded company, having raised a total of $51.65M across 4 funding rounds to date. The company's 1st funding round was a Series B of $22.36M, raised on Mar 10, 2015.

What does Salsify do?

Salsify is established as a leader in product experience management (PXM) solutions, focusing on centralizing, connecting, and automating product content for brands and retailers. The company operates within the ecommerce sector, offering tools like PXM and Supplier Experience Management (SXM) platforms. Solutions are designed to enhance digital shelf presence through AI, automation, and analytics. Services are extended to various industries, including grocery, with integrations and APIs supporting enterprise systems. Global operations are supported with a network for content syndication and partnerships.

Who are the top competitors of Salsify?

Salsify's top competitors include RELEX, Wasoko and Nulogy.

What products or services does Salsify offer?

Salsify offers PXM Platform, SXM Platform, and Digital Shelf Analytics.

Who are Salsify's investors?

Salsify has 8 investors. Key investors include Salsify, Groupe SEB, Partech Partners, European Union, and Highland Europe.

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