About Salsify
Salsify is a Retail company based in Paris (France) founded in 2011 by Benoit Portoleau Balloy and Antoine Perrin, and was acquired by Salsify in May 2021. Salsify is recognized for providing product experience management solutions. It operates on a SaaS (Software-as-a-Service) and Managed Services model in Retail and Technology sectors. Salsify has raised $51.65 million across 4 funding rounds from investors including Salsify, Groupe SEB and Partech Partners. Salsify offers products and services including PXM Platform, SXM Platform, and Digital Shelf Analytics. Its focus areas include Software and Ecommerce Solutions.
Company details
Salsify is established as a leader in product experience management (PXM) solutions, focusing on centralizing, connecting, and automating product content for brands and retailers. The company operates within the ecommerce sector, offering tools like PXM and Supplier Experience Management (SXM) platforms. Solutions are designed to enhance digital shelf presence through AI, automation, and analytics. Services are extended to various industries, including grocery, with integrations and APIs supporting enterprise systems. Global operations are supported with a network for content syndication and partnerships.
Products & Services of Salsify
Salsify offers a comprehensive portfolio of products and services, including PXM Platform, SXM Platform, and Digital Shelf Analytics.
Product content is managed for digital shelf success.
Supplier onboarding is streamlined for efficient retail operations.
Product content syndication is optimized through actionable insights.
Apps and channels of Salsify
its YouTube channel Salsify has 1.38K subscribers and 30 videos.
Videos from Salsify
The most watched videos on Salsify's YouTube channel, Salsify (1.38K subscribers). Click a video to play it here.
More on Salsify.
Funding Insights of Salsify
Salsify has successfully raised a total of $51.65M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $23.86 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.65M
- Total Rounds 4
- Last Round Series C — $23.86M
- First Round $5.43M
(Mar 2015)
- Investors Count 7
All 4 funding rounds of Salsify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $23.86M | Series C | – | Highland Europe | |
| Nov 2019 | $55,952 | Grant | – | – | |
| Sep 2016 | $22.36M | Series B | – | Serena, Cathay Innovation | |
| Mar 2015 | $5.43M | Series A | – | Index Ventures |
8 investors in total: 8 institutional.
Investors in Salsify
Salsify has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Salsify, Groupe SEB and Partech Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Venture capital investments are made in technology startups through a global ecosystem. | cathayinnovation.com | |||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Serena is engaged in venture capital investments for tech startups. | serena.vc | Paris, France | ||
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
Small appliances manufacturing company | 1857 | groupeseb.com | Ecully, France | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Product content is managed and syndicated via a cloud-based platform. | 2012 | salsify.com | Boston, United States |
Investor details for Salsify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Salsify
22 people are tracked at Salsify (8 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Benoit Portoleau Balloy | Co-Founder | Leadership |
Antoine Perrin | Co-Founder | Leadership |
Laurent Péron | Chief Revenue Officer | Leadership |
Antoine Durieux | Founder & CEO | Leadership |
Mélanie PAGE GAUDRE | Customer Success Director | Leadership |
Joffrey Sayen | VP Professional Services | Leadership |
Gaëlle Leroux-Francallet | Head of Customer Success EMEA | Leadership |
Amélie Klug | Director, Solutions Advisor EMEA | Leadership |
Edouard Bilan | Senior Delivery Manager | Team |
Aude Chardenon | Content Marketing Manager | Team |
Thibaut Thupnot | Customer Support Team Lead | Team |
Amélie Grandin | Client support executive | Team |
Isabelle Foll | Product Manager | Team |
Angela Amaya | Manager, customer onboarding | Team |
Guillaume Faucompré | QA Lead - Engineering Manager | Team |
Pedro Ângelo | Customer Support Engineer | Team |
Louise Hopkins | Consultant support technique | Team |
Lucas Mauguin | Product Manager | Team |
joachim tessier | Senior Software Engineer | Team |
Véronique Taysse | Customer Success Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Salsify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Salsify
4 dated milestones of Salsify across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Salsify is founded.
- Funding First funding round of $5.4M.
- Funding Latest funding round, Series C, of $23.9M.
- Exit Acquired by Salsify.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Salsify
Complete news archive for Salsify
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Salsify
Salsify was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Salsify is headquartered in Paris, France.
Salsify is a funded company, having raised a total of $51.65M across 4 funding rounds to date. The company's 1st funding round was a Series A of $5.43M, raised on Mar 2015.
Salsify is established as a leader in product experience management (PXM) solutions, focusing on centralizing, connecting, and automating product content for brands and retailers. The company operates within the ecommerce sector, offering tools like PXM and Supplier Experience Management (SXM) platforms. Solutions are designed to enhance digital shelf presence through AI, automation, and analytics. Services are extended to various industries, including grocery, with integrations and APIs supporting enterprise systems. Global operations are supported with a network for content syndication and partnerships.
Salsify offers PXM Platform, SXM Platform, and Digital Shelf Analytics.
Salsify has 8 investors. Key investors include Salsify, Groupe SEB, Partech Partners, European Union, and Highland Europe.
Salsify operates through Salsify.
Yes. Salsify was acquired by Salsify in May 2021.