About Salsify
Salsify is a Technology company based in Boston (United States) founded in 2012 by Rob Gonzalez, Jeremy Redburn, and Jason Purcell. Product content is managed and syndicated via a cloud-based platform. It operates in the Technology, Transportation, Automotive & Logistics, and Retail sectors. Salsify has raised $452.6 million across 7 funding rounds from investors including Gojek, Samsara and Avalara. The company has 590 employees. Salsify has completed 4 acquisitions, including B2X Partners, SKUvantage and Salsify. Salsify was last valued at $2 billion in December 2022. Its website salsify.com draws about 833 thousand monthly visits. The company has since been acquired. Salsify offers products and services including PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool. Its focus areas include Brands Tech, Operations Management, Product Management and Product Information Management. Its competitors include Shippo, ShipBob and Digimarc; 3 of its 3 listed competitors have raised funding.
Company details
Salsify is providing cloud-based product content management solutions for marketers, merchants, and salespeople to manage exchange product information (descriptions, features, images, specs, datasheets, etc.) across the retail supply chain. Using Salsify, both suppliers and retailers can instantly exchange product content through the network. Its clients include brands including Mars, LOreal, Coca-Cola, Bosch, and more. It also provides product content with order and inventory data enabling selling on marketplacessocial media such as Amazon, Walmart, Instagram, and more. Its additional features include digital asset management, digital shelf analytics, and more.
- Headquarters Boston, United States
- Employees 590
- Founders Rob Gonzalez, Jeremy Redburn, Jason Purcell
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics Retail
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website salsify.com
- Social LinkedIn X Facebook Instagram YouTube
- Total Equity Funding$452.6M (USD)
in 7 rounds
- Latest Funding Round$200M (USD), Series F
Apr 2022
- InvestorsGojek
& 20 more
- Employee Count590
- Investments & AcquisitionsB2X Partners
& 3 more
Products & Services of Salsify
Salsify offers a comprehensive portfolio of products and services, including PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool.
Manages digital product experiences for brands and retailers.
Centralizes product information in a single system.
Automates content sharing to consumer touchpoints.
Adds rich media to product pages for engagement.
Synchronizes global supply chain attributes.
Apps and channels of Salsify
its YouTube channel Salsify has 1.38K subscribers and 30 videos.
Videos from Salsify
The most watched videos on Salsify's YouTube channel, Salsify (1.38K subscribers). Click a video to play it here.
More on Salsify.
Funding Insights of Salsify
Salsify has successfully raised a total of $452.6M across 7 strategic funding rounds. The most recent funding activity was a Series F round of $200 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $452.6M
- Total Rounds 7
- Last Round Series F — $200M
- First Round $8M
(Sep 2013)
- Investors Count 21
All 7 funding rounds of Salsify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $200M | Series F | $2B | TPG | |
| Sep 2020 | $155M | Series E | – | Warburg Pincus | |
| Aug 2018 | $43M | Series D | – | Greenspring Associates | |
| Jan 2017 | $30M | Series C | – | Underscore VC | |
| Jan 2016 | Series B | – | – | ||
| Jul 2015 | $16.6M | Series B | – | Venrock | |
| Sep 2013 | $8M | Series A | – | North Bridge Venture Partners, Matrix | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2022 | $2B | •••••••• |
Last known valuation $2B (Dec 2022). 21 investors in total: 21 institutional.
Investors in Salsify
Salsify has secured backing from 21 investors, including venture fund and institutional investors. Prominent investors backing the company include Gojek, Samsara and Avalara.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Secondary market fund focused on LP and direct secondary transactions | 1993 | nb.com | New York, United States | |
Investments are directed toward Black, Latinx, LGBTQ+, and women-led companies. | captablecoalition.com | San Francisco, United States | ||
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
US focused seed to growth stage VC firm | northbridge.com | Needham, United States | ||
Seed & early stage tech-focused venture capital firm investing in geographies such as the US | underscore.vc | Boston, United States | ||
Venture capital firm focused on tech sectors | venrock.com | Palo Alto, United States | ||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States |
Investor details for Salsify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Salsify
122 people are tracked at Salsify (41 in leadership, 5 in board & advisors, 76 in team); the tracked headcount is 590.
| Name | Role | Group |
|---|---|---|
Rob Gonzalez | Co-Founder & CMO | Leadership |
Jeremy Redburn | Co-Founder, Chief Data Officer | Leadership |
Jason Purcell | Co-Founder | Leadership |
Julie Marobella | Chief Product Officer | Leadership |
Julia Flanagan | People Experience Business Partner | Leadership |
Alexandra Alves | Head Of GTM Strategy | Leadership |
Amanda Hayes | Director, Sales & Client Success ANZ | Leadership |
Lisa Barry (Hammond) | VP Total Rewards And HR Operations | Leadership |
Anne-Sophie Simon | Senior Talent Partner EMEA | Leadership |
Heidi Smith | Director, PX Business Partnerships & Development | Leadership |
Tristan Giblin | VP Of Product Management, Supplierxm, Salsify | Leadership |
Todd Buffum | Senior Director Of Product Management | Leadership |
Lori Landesman | Vp, User Experience | Leadership |
Karthik Sekhar | Director Of Product Management | Leadership |
Bryan Fucetola | Director Network Growth & Client Success | Leadership |
Carolyn Chassaigne | Director, Customer Support | Leadership |
Kerry Norton | Senior Director, Financial Planning And Analysis | Leadership |
Andreina Nieves Crispin | Senior Talent Acquisition Partner | Leadership |
Ryan Gardner | Director, CRM Systems | Leadership |
Danielle Adlam | Head Of Service Delivery ANZ | Leadership |
102 more people are available in the full profile.
Complete people profiles for Salsify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Investments & Acquisitions by Salsify
Salsify has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include B2X Partners, SKUvantage and Salsify.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Product photography, PIM, and content solutions are provided for businesses. | skuvantage.com.au | Balgowlah, Australia | 2012 | Oct 2021 | •••• | |
Salsify is recognized for providing product experience management solutions. | alkemics.com | Paris, France | 2011 | May 2021 | •••• | |
B2X Partners is engaged in B2B eCommerce advisory services. | b2xpartners.com | Westminster, United States | 2013 | Oct 2019 | •••• | |
Live chat software is provided for online retail websites. | welcomecommerce.com | New York, United States | 2011 | Nov 2018 | •••• |
Complete acquisition details for Salsify
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Salsify
8 dated milestones of Salsify across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Salsify is founded.
- Funding First funding round of $8.0M.
- Acquisition Acquires Welcome Commerce.
- Acquisition Acquires B2X Partners.
- Acquisition Acquires Salsify.
- Acquisition Acquires SKUvantage.
- Funding Latest funding round, Series F, of $200.0M.
- Milestone Reaches Unicorn status.
Competitors of Salsify
Salsify has 3 listed competitors in our database, 3 of them funded. They include Shippo, ShipBob and Digimarc.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goshippo.com | 2013 | San Francisco, United States | $154M | 127 | Web-based shipping solutions are provided for e-commerce businesses. | |
| shipbob.com | 2014 | Chicago, United States | $332.7M | 1,338 | E-commerce fulfillment solutions are provided for direct-to-consumer brands. | |
| digimarc.com | 1994 | Portland, United States | $60M | 215 | Anti-counterfeiting barcode solutions are supplied to brands and retailers. |
Detailed competitors of Salsify
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Salsify
The website of Salsify (salsify.com) receives about 833.3K visits a month and ranks #46,859 among all websites worldwide, #1,199 in Business Services.
- Monthly visits833.3K
▲ 8.6% vs previous month
- Unique visitors324.3K
per month
- Global rank#46,859
among all websites
- Category rank#1,199
Business and Consumer Services · Business Services
- Bounce rate46%
- Pages per visit7.3
- Average visit4 min 42 sec
- DevicesDesktop 65% · Mobile 35%
Websites whose visitors overlap most with Salsify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
teamup.com | teamup.com | 100% | – | ||
| pros.com | 99% | 92K | #382,903 | View details | |
| eaton.com | 97% | 2.3M | #25,718 | View details | |
| cin7.com | 96% | 638.6K | #53,178 | View details | |
| syndigo.com | 96% | 384.5K | #81,578 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Salsify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as Salsify (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Salsify
Complete news archive for Salsify
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Frequently Asked Questions about Salsify
Salsify was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Salsify is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Salsify is a funded company, having raised a total of $452.6M across 7 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Sep 2013.
Salsify has 590 employees.
Salsify is providing cloud-based product content management solutions for marketers, merchants, and salespeople to manage exchange product information (descriptions, features, images, specs, datasheets, etc.) across the retail supply chain. Using Salsify, both suppliers and retailers can instantly exchange product content through the network. Its clients include brands including Mars, LOreal, Coca-Cola, Bosch, and more. It also provides product content with order and inventory data enabling selling on marketplacessocial media such as Amazon, Walmart, Instagram, and more. Its additional features include digital asset management, digital shelf analytics, and more.
Salsify offers PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool.
Salsify has made 4 acquisitions, including B2X Partners, SKUvantage, and Salsify.
Salsify has 21 investors. Key investors include Gojek, Samsara, Avalara, CrowdStrike, and Trax.
The valuation of Salsify is $2B as of Dec 2022.
The website of Salsify receives about 833 thousand visits a month and ranks #46,859 among all websites worldwide.