About Salsify
Salsify is a company based in Boston (United States) founded in 2012 by Rob Gonzalez, Jeremy Redburn, and Jason Purcell.. Salsify has raised $452.6 million across 6 funding rounds from investors including Gojek, Samsara and Avalara. Salsify has completed 4 acquisitions, including B2X Partners, SKUvantage and Salsify. Salsify offers products and services including PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool. Salsify operates in a competitive market with competitors including Coupang, Shiprocket, Shippo, ShipBob and Digimarc, among others.
- Headquarter Boston, United States
- Founders Rob Gonzalez, Jeremy Redburn, Jason Purcell
- Stage Unicorn
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Sectors
TechnologyTransportation, Automotive & Logistics Retail
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$452.6 M (USD)
in 6 rounds
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Latest Funding Round
$200 M (USD), Series F
Apr 13, 2022
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Investors
Gojek
& 17 more
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Employee Count
Employee Count
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Investments & Acquisitions
B2X Partners
& 3 more
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Products & Services of Salsify
Salsify offers a comprehensive portfolio of products and services, including PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages digital product experiences for brands and retailers.
Centralizes product information in a single system.
Automates content sharing to consumer touchpoints.
Adds rich media to product pages for engagement.
Synchronizes global supply chain attributes.
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Senior Team
23 people
Product Management Team
16 people
Leadership Team
12 people
Sales and Marketing
12 people
Human Resources and Administration
10 people
Customer Team
7 people
Software Development Team
6 people
Principal Team
5 people
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Funding Insights of Salsify
Salsify has successfully raised a total of $452.6M across 6 strategic funding rounds. The most recent funding activity was a Series F round of $200 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series F — $200.0M
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First Round
First Round
(12 Sep 2013)
- Investors Count 18
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2022 | Amount | Series F - Salsify | Valuation | TPG | |
| Sep, 2020 | Amount | Series E - Salsify | Valuation | Warburg Pincus | |
| Aug, 2018 | Amount | Series D - Salsify | Valuation | Greenspring Associates |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Salsify
Salsify has secured backing from 18 investors, including venture fund and institutional investors. Prominent investors backing the company include Gojek, Samsara and Avalara. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Fund of funds focused on pre-seed and seed-stage companies
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Founded Year | Domain | Location | |
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Investments are made in technology, consumer, healthcare, and service sectors.
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Founded Year | Domain | Location | |
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Secondary market fund focused on LP and direct secondary transactions
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Salsify
Salsify has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include B2X Partners, SKUvantage and Salsify. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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B2X Partners is engaged in B2B eCommerce advisory services.
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2013 | ||||
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Product photography, PIM, and content solutions are provided for businesses.
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2012 | ||||
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Salsify is recognized for providing product experience management solutions.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Salsify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Salsify Comparisons
Competitors of Salsify
Salsify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Coupang, Shiprocket, Shippo, ShipBob and Digimarc, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category consumer products are sold via an online marketplace.
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| domain | founded_year | HQ Location |
E-commerce tools for shipping, marketing, and financial services are provided.
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| domain | founded_year | HQ Location |
Web-based shipping solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
E-commerce fulfillment solutions are provided for direct-to-consumer brands.
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| domain | founded_year | HQ Location |
Anti-counterfeiting barcode solutions are supplied to brands and retailers.
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| domain | founded_year | HQ Location |
Farm products are distributed via an online marketplace to vendors.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Salsify
Frequently Asked Questions about Salsify
When was Salsify founded?
Salsify was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Salsify located?
Salsify is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Salsify a funded company?
Salsify is a funded company, having raised a total of $452.6M across 6 funding rounds to date. The company's 1st funding round was a Series D of $43M, raised on Sep 12, 2013.
What does Salsify do?
Salsify is providing cloud-based product content management solutions for marketers, merchants, and salespeople to manage exchange product information (descriptions, features, images, specs, datasheets, etc.) across the retail supply chain. Using Salsify, both suppliers and retailers can instantly exchange product content through the network. Its clients include brands including Mars, LOreal, Coca-Cola, Bosch, and more. It also provides product content with order and inventory data enabling selling on marketplacessocial media such as Amazon, Walmart, Instagram, and more. Its additional features include digital asset management, digital shelf analytics, and more.
Who are the top competitors of Salsify?
Salsify's top competitors include Coupang, Shiprocket and Shippo.
What products or services does Salsify offer?
Salsify offers PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool.
How many acquisitions has Salsify made?
Salsify has made 4 acquisitions, including B2X Partners, SKUvantage, and Salsify.
Who are Salsify's investors?
Salsify has 18 investors. Key investors include Gojek, Samsara, Avalara, CrowdStrike, and Trax.
What is Salsify's valuation?
The valuation of Salsify is $2B as of Apr 2022.
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