Salsify

Boston, United States Founded: 2012 • Age: 14 yrs
Product content is managed and syndicated via a cloud-based platform.
Annual revenue - Latest available
Total funding $452.6M 6 rounds
Employees - Tracked headcount
Investors 18 Known backers
Products 5 Services tracked
Competitors 11 Brand Intelligence

About Salsify

Salsify is a company based in Boston (United States) founded in 2012 by Rob Gonzalez, Jeremy Redburn, and Jason Purcell. Salsify has raised $452.6 million across 6 funding rounds from investors including Gojek, Samsara and Avalara. Salsify has completed 4 acquisitions, including B2X Partners, SKUvantage and Salsify. Salsify offers products and services including PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool. Salsify operates in a competitive market with competitors including Coupang, Shiprocket, Shippo, ShipBob and Digimarc, among others.

  • Headquarter Boston, United States
  • Founders Rob Gonzalez, Jeremy Redburn, Jason Purcell
  • Stage Unicorn
  • Sectors
    Technology
    Transportation, Automotive & Logistics Retail
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $452.6 M (USD)

    in 6 rounds

  • Latest Funding Round
    $200 M (USD), Series F

    Apr 13, 2022

  • Investors
    Gojek

    & 17 more

  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Salsify

Salsify offers a comprehensive portfolio of products and services, including PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool.

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Primary

Manages digital product experiences for brands and retailers.

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Centralizes product information in a single system.

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Automates content sharing to consumer touchpoints.

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Adds rich media to product pages for engagement.

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Synchronizes global supply chain attributes.

People of Salsify

Headcount 200-500
Employee Profiles 115
Board Members and Advisors 5
Employee Profiles
People
Julie Marobella
Chief Product Officer
People
Julia Flanagan
People Experience Business Partner
People
Kelley Riley
Customer Support Engineer
People
Sonia Serra
Senior Customer Success Manager

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Board Members and Advisors
people
Alison Dean
Independent Board Member
people
Tricia Montalvo Timm
Independent Board Member
people
Michael C. Ding
Independent Board Member

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Funding Insights of Salsify

Salsify has successfully raised a total of $452.6M across 6 strategic funding rounds. The most recent funding activity was a Series F round of $200 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Salsify

Salsify has secured backing from 18 investors, including venture fund and institutional investors. Prominent investors backing the company include Gojek, Samsara and Avalara.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Fund of funds focused on pre-seed and seed-stage companies
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Investments are made in technology, consumer, healthcare, and service sectors.
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Secondary market fund focused on LP and direct secondary transactions
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Investor details for Salsify

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Salsify

Salsify has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include B2X Partners, SKUvantage and Salsify.

Investments
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Investment portfolio details for Salsify

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
B2X Partners is engaged in B2B eCommerce advisory services.
Locked Locked 2013 Locked
Product photography, PIM, and content solutions are provided for businesses.
Locked Locked 2012 Locked
Salsify is recognized for providing product experience management solutions.
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Complete acquisition details for Salsify

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Salsify

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Detailed financials for Salsify

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  • Profit trends
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Salsify Comparisons

Salsify Primary company
Description
Product content is managed and syndicated via a cloud-based ...
Location
Boston, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Salsify

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  • Headcount comparison
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Competitors of Salsify

Salsify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Coupang, Shiprocket, Shippo, ShipBob and Digimarc, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category consumer products are sold via an online marketplace.
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E-commerce tools for shipping, marketing, and financial services are provided.
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Web-based shipping solutions are provided for e-commerce businesses.
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E-commerce fulfillment solutions are provided for direct-to-consumer brands.
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Anti-counterfeiting barcode solutions are supplied to brands and retailers.
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Farm products are distributed via an online marketplace to vendors.
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Detailed competitors of Salsify

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Salsify

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Complete news archive for Salsify

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about Salsify

Salsify was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Salsify is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Salsify is a funded company, having raised a total of $452.6M across 6 funding rounds to date.

Salsify is providing cloud-based product content management solutions for marketers, merchants, and salespeople to manage exchange product information (descriptions, features, images, specs, datasheets, etc.) across the retail supply chain. Using Salsify, both suppliers and retailers can instantly exchange product content through the network. Its clients include brands including Mars, LOreal, Coca-Cola, Bosch, and more. It also provides product content with order and inventory data enabling selling on marketplacessocial media such as Amazon, Walmart, Instagram, and more. Its additional features include digital asset management, digital shelf analytics, and more.

Salsify's top competitors include Coupang, Shiprocket and Shippo.

Salsify offers PXM Platform, PIM, Syndication, Enhanced Content, and GDSN Data Pool.

Salsify has made 4 acquisitions, including B2X Partners, SKUvantage, and Salsify.

Salsify has 18 investors. Key investors include Gojek, Samsara, Avalara, CrowdStrike, and Trax.

The valuation of Salsify is $2B as of Apr 2022.

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